The LFG Podcast

By Franchise Assembly

‘LFG’ is the unfiltered franchise education podcast. No gatekeeping here, just practical franchise insights from some of the smartest voices in the industry!

Hosted by Franchise Assembly co-founders ... more

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FAQs about The LFG Podcast:

How many episodes does The LFG Podcast have?

The podcast currently has 47 episodes available.

The LFG Podcast episodes:

April 15, 2025BONUS EPISODE: Building Your Personal Brand: Leveraging LinkedIn for Influence & Growth
How to Show Up Intentionally on LinkedIn: AI, Video, Community & More

In this LinkedIn Live session, hosted by Liane Caruso—Founder of Hello CMO and Hello Mastermind and Co-Founder of Franchise Assembly—we’re diving deep into how to leverage LinkedIn more intentionally and effectively in 2025.

We cover:
How to use video, AI tools, and smart formatting to boost visibility
Proven posting strategies (timing, frequency, engagement)
Building an authentic community—not just posting and praying
LinkedIn’s new algorithm and what it means for your content
Our top 3 personal strategies for showing up intentionally on LinkedIn

Meet the Panelists:

Brooke Janousek – CMO of GarageExperts + Founder of The Grow CMO
A seasoned marketing leader with experience building powerhouse brands like Disney, Bridgestone, and GE.

Chantel Soumis – Fractional CMO, LinkedIn Thought Leader, Disability Advocate
A top voice on LinkedIn with over 80,000 followers, Chantel brings a fresh, purpose-driven perspective to personal branding and digital community-building.

Liane Caruso – Fractional CMO + Founder of Hello CMO & Hello Mastermind; Co-Founder of Franchise Assembly
Creator of a national peer advisory network for franchise executives and marketers, Liane is passionate about helping leaders connect, grow, and scale their visibility.

Whether you’re a franchisor, marketer, executive, or entrepreneur—this session will give you actionable insights to elevate your presence on LinkedIn.
Learn more about Hello Mastermind at https://hello-mastermind.com

Have a topic you’d love us to cover next? Drop it in the comments or connect with us on LinkedIn!
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54min
April 08, 2025 E25: Franchise Sales Experience That Actually Converts! With Cadence
Tune in this week for a great conversation with Corey Nicholson and Cindy Hill from Cadence Franchising to learn all about nurturing and ACTUALLY converting franchise leads.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Corey: linkedin.com/in/coreynicholson
Connect with Cindy: linkedin.com/in/cindy-hill-cfe-0833a456
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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57min
March 25, 2025 E24: AI, Influencers, & 2025 Marketing Trends! With Reshift Media
Tune in this week for a great conversation with Steve Buors, CEO & Co-founder of Reshift Media to learn all about the Marketing Trends of 2025.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Steve: https://www.linkedin.com/in/sbuors/
Download the report: https://www.reshiftmedia.com/downloads/top-franchise-digital-marketing-trends-for-2025/
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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56min
March 11, 2025 E23: Elevating Broker Standards! With Jania Bailey
Tune in this week for a great conversation with Jania Bailey from FRANNET to learn all about elevating broker network standards in franchising.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Jania: www.linkedin.com/in/janiabailey
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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54min
February 25, 2025 E22: Direct Mail & Print Marketing! With Karen Wenning
Tune in this week for a great conversation with Karen Wenning from Suttle-Straus to learn all about direct mail and print marketing for both fran dev and consumer marketing.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Karen:linkedin.com/in/karenmwenning
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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51min
February 11, 2025 E21: 2025 Franchise Trends & Strategies! With Brian Luciani
Tune in this week for a great conversation with Brian Luciani, Chief Growth Officer & Partner from SMB Franchise Advisors to learn all about franchise trends and strategies for 2025.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Brian:linkedin.com/in/brianluciani
Learn more about SMB:www.smbfranchising.com
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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58min
January 28, 2025 E20: Holistic Marketing Strategies For Franchise Brands
Tune in this week for a great conversation with Joseph Mohay from Ignite Visibility to learn all about holistic marketing strategies for franchise brands.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠⁠
Connect with Michael:⁠ ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠⁠
Connect with Joseph: ⁠https://www.linkedin.com/in/joseph-a-mohay-mba-1995598/
Learn More About Ignite: https://ignitevisibility.com/
Franchise Assembly Info: ⁠⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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54min
January 14, 2025 E19: The Franchise 500! With Entrepreneur Media
SPECIAL episode this week to share the Franchise 500 with Jason Feifer, Editor in Chief of Entrepreneur Magazine.
We talk about the trends from this year, big jumps on the list, and advice to brands wanting to make the list. A not-to-be missed episode!!
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Jason: linkedin.com/in/jasonfeifer
Franchise 500: https://www.entrepreneur.com/franchise500
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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59min
December 31, 2024 E18: Using AI In Franchise Development! With Willem van Daalen
Tune in this week for a great conversation with Willem van Daalen from Franchisely to learn all about using AI in franchise development and how to create tech solutions instead of tools.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Willem van Daalen: https://www.linkedin.com/in/willemvandaalen/
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
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1h 1min
December 17, 2024 E17: Franchise PR & Crisis Communications! With Sabina Gault
Tune in this week for a great conversation with Sabina Gault, CEO of Konnect Agency to learn the ins and outs of franchise PR, brand consistency, and crisis communication strategy.
We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.
Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠
Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠
Connect with Sabina: linkedin.com/in/sabina-gault
Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠
| Music by Andrey Rossi | Podcast Produced by Belle White Creative
...more
1h 13min

FAQs about The LFG Podcast:

How many episodes does The LFG Podcast have?

The podcast currently has 47 episodes available.