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Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers c... more
FAQs about The Licensing Mixtape:How many episodes does The Licensing Mixtape have?The podcast currently has 38 episodes available.
May 17, 2021License Global x Bioworld - Episode 2: Connecting Fans at RetailNavigating the consumer engagement landscape is more challenging than ever. With new platforms emerging every day, consumers have options on where to engage. Bioworld understands that and is meeting the fans wherever they are. This makes it easier for their retail and brand partners to succeed.McKenna Morgan, digital editor, License Global is joined by Beth Taylor, Jennifer Staley, Sean Parnell, Chad Neurenberg and Casey Hulse of the Bioworld team to discuss how Bioworld connects with fans at retail....more25minPlay
May 03, 2021S2 E8: Gaming Issue Special - Top 5 Brand Engagement Trends in GamingTo mark the launch of License Global's Gaming Issue, we’re looking at the top five brand engagement trends and methods behind the biggest entertainment platform in the world.Read the gaming issue here: https://www.licenseglobal.com/magazine/april-2021#1...more13minPlay
April 19, 2021S2 E7: Inclusivity, Fandom and Retail with RedbubbleEric Morse of direct-to-consumer retailer Redbubble joins Patricia DeLuca of License Global to discuss how brands and retailers can truly cater to fans everywhere....more21minPlay
April 05, 2021S2 E6: The Top 5 Takeaways from License Global's Kids IssueTo mark the launch of License Global's first themed issue, Ben Roberts takes a deep dive into The Kids Issue, looking at our Top 5 takeaways, exclusives, and insights from the stories themselves....more12minPlay
March 22, 2021S2 E5: "League of Legends" and Brand Extensions with CAA-GBGRobert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement....more24minPlay
March 08, 2021S2 E4: Kids Industries on Kids Fandom and the Importance of PlayBen Roberts speaks to Kids Industries for an in-depth insight into how the psychology of fandom works, why nostalgia isn't a big enough word for what we share with our kids and what family brands need to do in order to stand out in 2021....more32minPlay
February 22, 2021License Global x Bioworld - Episode 1 - Powering FandomBioworld's Jennifer Staley and Beth Taylor join License Global's Bibi Wardak and McKenna Morgan for an in-depth discussion on fandom, the creativity it fuels and how Bioworld has become a fan-favourite from gaming to movies, anime and beyond....more27minPlay
February 08, 2021S2 E2: Going Green with Products of ChangeFounder of Products of Change, Helena Mansell-Stopher, joins Ben Roberts to discuss the organisation's sustainable goals, the industry leaps underway across brands and licensing and the small steps brands can take to make a big impact today....more26minPlay
January 24, 2021S2 E1: Rugby League World Cup on Strategy, Sport & Social ImpactJonathan Neill, commercial director, Rugby League World Cup 2021 joins Ben Roberts to discuss the resilience of sport, how to engage fans on and off the pitch and how to build the biggest event to be held in the U.K. this year....more25minPlay
January 14, 2021The Licensing Mixtape Season 2 AnnouncementThe Licensing Mixtape is back with a brand-new season on January 25, 2021.Hear how the Rugby League World Cup is engaging fans at home ahead of the UK’s biggest sporting event. Find out how the psychology of fandom is driving success in lockdown with Kids Industries and where inclusive retail fits into the world as we know it with Redbubble. All this and much more, coming Jan. 25....more2minPlay
FAQs about The Licensing Mixtape:How many episodes does The Licensing Mixtape have?The podcast currently has 38 episodes available.