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The Licensing Mixtape
By The Licensing MixtapeBusiness
The Licensing Mixtape episodes
- S1 E7: The Trends Behind the Top 150 Global Licensors ReportLicense Global Editors Bibi Wardak and Patricia DeLuca break down the latest Top 150 Global Licensors and Top 25 Agents Report to find out what trends sit behind the ranks of the biggest names in licensing.33 min
- S1 E6: The Biggest Gaming & Movie Titles (and why they work) with DifuzedBen Roberts & James Dohnert speak with Difuzed to figure out what new video game and movie titles licensees need to look out for in 2021 and what makes us fans so invested in big ticket properties like "Animal Crossing" or "Doom: Eternal".29 min
- S1 E5: How to Build a Brand Licensing Programme in JapanJohn Parker, principal, Patencio Development speaks to Steven Ekstract about the long-standing impact of Anime on global fan culture and how to license brands in Japan.30 min
- S1 E4: How Digital Brands are Redefining Home with BuzzFeedEric Karp, senior vice president, global brand licensing, BuzzFeed, speaks to Ben Roberts & James Dohnert about the data-driven power of digital brands and bringing consumer goods to the market in the right way.20 min
- S1 E3: The Essentials of Video Game Licensing with UbisoftSarah Buzby, vice president, consumer products, Ubisoft, speaks with Steven Ekstract to discuss the rapid rise of big ticket gaming titles like "Assassin's Creed: Valhalla" and how the power of fandom is changing gaming like never before.35 min
- S1 E2: The Modern Movie Business with The NumbersBen Roberts & James Dohnert talk to movie analyst Bruce Nash, The Numbers about lockdown's affect on big ticket picture releases and what production backlogs mean for the movie business.34 min
- The Licensing Mixtape TrailerWelcome to the Licensing Mixtape, a podcast by License Global. Where we look at the products that stand out above the rest, thanks to a little thing called brand licensing. Now available via SoundCloud, iTunes, Spotify and Stitcher.2 min
- S1 E1: Brand Licensing Today with The Global Licensing GroupSteven Ekstract, brand director, Global Licensing Group speaks to Ben Roberts and James Dohnert to highlight how brand licensing, retail and consumer products have evolved against the backdrop of global pandemics and rapidly shifting trends.31 min
About The Licensing Mixtape
From the publisher's feed
Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at [email protected]. New episodes every other week.