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- 0:00 The lie killing your construction profit margin

- 0:33 What every losing subcontractor project has in common

- 2:16 What a mentor in Iraq taught me about real margin

- 3:11 Two electrical subs, same $10M job only one made money

- 5:00 Margin isn't priced. Margin is managed.

- 5:23 Pre-award: how to negotiate a contract worth signing

- 6:57 Post-award: the day-one habit that protects every variation

- 8:27 Why the best subs bid lower than you and still win 

Most construction business owners think their profit margins get locked in the day the contract gets signed. They don't. The subcontractors winning the bids you can't compete with and still making money figured this out years ago.

In this video, Cian Brennan breaks down the lie quietly killing margins on subcontractor jobs: the idea that margin gets priced. It doesn't. It gets managed.