If you are like a lot of clients when they come to me, you are spending a lot of time creating content and not making the sales and money you want and need to be.

Or Maybe like some of my clients, you are further along, ready to raise your rates, become recognised as a thought leader and want to scale.

But your content is not turning into more clients. Instead it feels like you are talking into the void.

You see other people in your industry attracting clients, growing their audience and filling their offers and you are left wondering what they are doing differently.

You are not sure how to stand out, how to get seen.

In this weeks episode I am sharing the one ingredient I help my clients uncover that changes everything about their messaging. It helps

Them feel like a big deal. Their message becomes clearer and more powerful. They stop blending in and start standing out.

And their messaging begins to attract the right people and convert into paying clients.

This is something I see again and again inside my client work.

When we uncover this together their marketing becomes easier, their voice becomes stronger and their messaging finally starts bringing in the clients they know they are capable of helping.

This episode is for you if:

• You are putting out content consistently but it is not bringing in clients • You feel like your message sounds similar to everyone else's in your industry • You are not sure how to stand out • You know you are brilliant at what you do but struggle to communicate it clearly- you feel like the best kept secret • You want your content and messaging to actually generate leads and sales

In this episode I talk about:

• Why so many talented women struggle to stand out in their messaging.The one missing ingredient

• The reason some content attracts dream clients and other content gets ignored • Why marketing is not just about the words you write • The shift that changes how you show up in your messaging • Why uncovering this can completely transform the way your marketing performs

If you would like support uncovering what makes your message powerful and magnetic so that the right clients start reaching out to work with you, you can book a FREE CONSULTATION with me with no obligation to hire me the other side.

In this 35 minute conversation we will talk about your business, where you are now, where you want to go and what might be getting in the way of you reaching your next level.

If I believe I can support you I will share how we could work together. f not you will still leave the call with clarity on your next steps.

In this week's episode, I'm pulling back the curtain to share what went into my client making 4 x her monthly salary from 2 sales posts..

and

Another client who joined me for a one month intensive, sell two packages in just a few days from a handful of posts.

From the outside, it looks instant. From the inside, there was intention, strategy and a lot of groundwork.

If you've ever seen results like this and felt disheartened, frustrated or wondered what you're doing wrong, this episode will give you the nuance behind the headline.

Because it was never just about two posts.

• You're showing up consistently but not seeing the sales you want

• You feel like people like you but aren't buying from you

• You're tired of launching different offers and confusing your audience

• You want consistent £5K, £10K or £20K months but your leads feel unpredictable

• You know your work is good, but your messaging doesn't feel strong enough

• Why people have more choice than ever and what that means for your marketing

• The two foundations your content must focus on in 2026 to get results

• What "activating messaging" actually means and why most businesses are missing it

• The secret that makes the biggest difference to creat big sales moments possible

I'm sharing a major shift in my business and why I'm SO excited for this and why it feels 1000% aligned with what I am seeing online right now.

We are in what many are calling a trust recession.

But I actually see it as a competency recession.

Too many people have been sold promises by coaches without the experience, depth, or skill to deliver real transformation. And the result? Smart, capable business owners feeling disappointed and stung.

After 30 years of building and scaling four successful companies, and nearly a decade coaching clients online to create in demand personal brands and filled out offers, I've decided it's time to put my money where my mouth is.

I am introducing a BIG change I am making to my coaching offer.

In a time where trust is fragile, I believe leadership means stepping forward differently.

In this episode, I talk openly about:

• The conversations I've been having behind the scenes • My own experiences with both brilliant and disappointing coaching • The difference between credentials and real world lived CEO experience • Why the right support and true partnership matter more in 2026 than ever

If you are working towards either your first £5k, 10K or consistent £10k to 20K months and you know you need experienced support to help you get there faster and with more ease and fun, I would love to speak with you.

Book a free coaching consultation with no obligation to hire me, fit is incredibly important and so I'm choosing you as much as you are choosing me.

Want to hear from my clients check out some of their testimonials here.

You can create the most valuable free training in your industry…

And if you don't have dialled in messaging that effectively sells people on ehy they should give you their email and sign up, it won't convert as well as you want it to.

If your masterclass, PDF or challenge is not converting the way you expected, it is rarely because the content is not good enough or that people don't want what you have to offer.

It is almost always because your messaging isn't communicating it's true value.

In this episode of Life by Design, I'm pulling back the curtain on what is actually driving strong conversion rates in my business right now and why so many talented, experienced business owners are struggling to get leads and book clients.

Because it is not about posting more. And it is definitely not about collecting more qualifications.

I'm sharing what has shifted inside my own funnels, what I had to learn when I first moved online, and what I now see over and over again in the businesses I coach.

If you feel like you are working hard and still not seeing the numbers reflect your effort, this episode will land.

• You have created a freebie or free training and it is not converting how you hoped

• You are getting traffic but not enough opt ins to grow your email list

• You know you are good at what you do but it is not translating into leads sales

• You want a funnel that works and you can switch on whenever you want more leads and clients

• What will make your funnels perform to bring you clients

• The landing page mistakes that are costing you sign ups and driving your ad costs up.

• Why information alone is losing value in the current online space

• How strong conversions create stability and calm in your business

I also share part of my own journey when I first entered the online space, why I felt frustrated despite decades of experience, and what changed everything.

WATCH MAGNETIC MASTERCLASS NOW www.clairenicolecoaching.com/magnetic

BOOK YOUR FREE 35 MINS COACHING CONSULATION TO LEARN HOW I CAN SUPPORT YOU TO GROW YOUR BUSINESS AND ACHIEVE CONSISTENT 5K, 10K-20K MONTHS.

https://clairestansfieldbook.as.me/?appointmentType=79247635

In this week's episode of Life by Design, I'm taking you behind the scenes of my most focused and productive January in over a decade and sharing exactly what led to:

• 11 sales conversations • 3 new high level clients • Ongoing conversations with women ready to work with me • Exceptional conversion rates across my funnel

And no, this wasn't luck or hustle for the sake of it.

This episode is about the mindset, commitment, and messaging decisions that created real momentum and why those same principles matter more than ever in 2026.

I'm sharing honestly how I approached January with intention, why I decided to go "all in" on my business again after a family focused 2025, and how mindset work directly influenced the actions I took and the results I created.

This episode is for you if:

• You're working hard but feel like your results don't match your effort • You want more from your business in 2026 • You're showing up consistently but sales feel slower or harder than they should • You sense that messaging and marketing need to change but aren't sure how

Inside this episode, I talk about:

• The mindset practices I returned to and why they changed everything • Why commitment and decision making are non negotiable for growth • What "burning the boats" really looks like in business • Why messaging is the foundation of every strategy that works • How dialled in messaging led to high converting landing pages, emails and sales conversations • Why what worked in previous years no longer works in the same way • How mindset and messaging together create confidence, clarity and momentum

I also explain why messaging is the key to unlocking every strategy working for you.

If you want messaging that reflects the depth of your experience, positions you as the obvious choice, and cuts through the online noise in 2026, this episode will help you understand what truly matters now.

Book a FREE CONSULTATION to see how my one to one high level coaching and mentoring support can support you to reach your goals.

If you're not ready for one to one support, you're invited to join my FREE MASTERCLASS Magnetic Messaging , where I'll show you how to clarify what makes you stand out and communicate it in a way that attracts aligned, ready to invest clients.

The number one question online business owner are asking right now is "Why is my marketing not performing, or not performing as well as it used to?"

Perhaps you have been asking the same.

The truth is, what used to work no longer works in the same way.

The online space has changed. AI has changed how content is created. And the majority of business coaches and training resources are still teaching strategies that worked five years ago.

I know what cuts through now because I've built and scaled multiple businesses over 30 years, including growing companies by three times in saturated markets and challenging financial landscapes.

In this episode, I'm sharing how I added an extra £23k in sales in just 20 days by focusing on one thing: messaging. The same work that has helped my clients have their biggest years in business.

This episode is for you if:

You're doing all the "right" things but the results you and your business need and want aren't there You feel like your content is getting lost in a noisy online space You're fed up of posting content and sharing freebies that don't convert You're tired of tactics that used to work but now fall flat You want to stand out without forcing yourself to be louder or more visible

Inside this episode, I talk through:

Why what used to work no longer does and what to focus on instead How AI and saturation have changed how people buy Why most messaging advice keeps you sounding like everyone else How to create scroll stopping content that feels human and magnetic How I've built sought after, in demand services over 30 years in business Why messaging underpins every strategy and makes it work What actually positions you as the obvious choice in your space

If you want your content and messaging to reflect the depth of your experience and attract people who are ready to invest, this conversation will help you see what truly cuts through now.

Book your FREE (no obligation to hire me) consultation: https://www.clairenicolecoaching.com

REGISTER FOR MY FREE MASTERCLASS FOR MAGNETIC MESSAGING THAT GETS YOU BOOKED https://www.clairenicolecoaching.com/magnetic

How I Get a 40–45% Email Open Rate (and Why This Matters More Than Going Viral)

If you're tired of feeling like you have to be "on" all the time and constantly chasing the next algorithm change or trending audio. If you want your marketing to actually work without burning you out. And if you want people to want to open your emails, This episode will help!

What if your business didn't rely on being visible every single day on social media to make sales?

In this episode of Life by Design, I'm pulling back the curtain on how I'm getting a 40–45% email open rate to a cold traffic audience and why high results like this that lead to more sales help to create more freedom, ease, and choice in my life and business because they don't rely on social media.

Because let's be honest.

If you're doing "all the right things" Posting regularly, Creating freebies/Running masterclasses, and spending a ton of time building out funnels, but people aren't opening your emails, clicking your links, or taking the next step, it can start to feel exhausting, frustrating and get expensive fast.

In this episode, I'm sharing what actually makes the difference and what will get people opening your emails that you have put time into writing, so they actually read them and buy from you.

In this episode, we talk about:

• Why a 40–45% email open rate matters more than follower count.
• The biggest mistake business owners make when it comes to their funnels.
• What to do when people aren't opening your emails, joining your Facebook group, or taking the next step that you want and need them to.
• Why objections are not a reason to add another strategy and are instead an opportunity to sharpen your messaging.
• How thought leadership is often hiding in plain sight and why most experts don't recognise their own

If you're goal is to have consistent £10K–£20K months in 2026, and you know your messaging and funnel strategy needs refining to make it happen with more ease and without having to always be on social media, I'd love to see if we'd make a great fit to work together.

Book a free 35 mins consultation here with no obligation to hire me after.

If you're doing all the things, showing up online, working on your messaging, getting people into your world, but during your sales calls you are getting sweaty palms when you need to say your price. Stuck in your head when you hear an objection, and aren't converting calls in to clients in the way you want and need to, I recorded this episode is for you.

Because more often than not if your sales calls aren't converting, the problem isn't your offer. It's not your pricing. And it's also not that people "can't afford it"- (Even if that's what they are telling you.)

In this episode, I'm pulling back the curtain on the real reason behind my 90% sales call conversion rate, and why my clients go on to create similar results without feeling pushy, awkward, or out of integrity.

We're talking about what's really going on when someone says:

• "I need to think about it"
• "It's not the right time"
• "I just can't afford it right now"
• I need to speak to my partner.

And why those words are rarely the true objection.

You'll hear why selling a transformation requires more than a script, what plays the biggest roles in your prospects buying decisions, and why being able to hold someone through that moment is serving.

If you want to walk away from your sales calls without questioning yourself, your prices, or your offer, you will LOVE this episode to help you see sales differently.

And more importantly, it will help you stop standing in the way of clients who genuinely want the transformation you offer.

Book your FREE CONSULTATION here now >>https://clairestansfieldbook.as.me/consult. Can't find a suitable time email me [email protected].

Have you spent your time and energy putting together landing page copy and you aren't getting the sign ups you want?

Or perhaps you're getting some sign ups, but not from the people who want to pay your rates?

In this episode, I'm sharing how I recently supported a client to increase her cold traffic sign up page conversion rate from 19% to an above industry standard 32% conversion.

This episode is for you if:

• You're feeling disheartened because your landing page isn't converting as well as you want it to
• You're feeling like the online space is too noisy, saturated and you don't know how to get people wanting what you have to offer.
• You're attracting people that say they can't afford to work with you.

Inside this episode, I talk through:

• How to give your messaging the edge that creates big results.
• How to write landing pages that will have you finally seen as the expert you are
• How to keep people on the page long enough to sign up.
• How to position yourself so your ideal client pays attention and wants to pay YOU
• The one huge layout mistake so many business owners make, that costs them a lost opportunity.- Listen until the end.

If you want your landing pages to convert above industry standard without overhauling your entire business, this conversation will help you see what actually moves the needle.

See my clients results, who were once where you are- https://clairenicolecoaching.com/testimonials/

Book your FREE (no obligation to hire me.) CONSULTATION.

As ambitious business owners we all start a new year with good intentions. Goals, plans, ideas about what we want more of and what we are ready to leave behind.

But when things feel harder than expected a word or phrase of the year as an anchor to come back to can be extremely powerful?

In this episode of Life by Design, Claire shares the process she used to choose her intentional phrase for 2026 and why this practice has become such an important anchor for her success.

This is not about replacing goals or strategy. It is about creating something you can come back to when your energy dips, when doubt creeps in, or when life pulls your attention in too many directions.

Claire explores the science behind why words and language matter, how intention affects your nervous system and energy, and why the right phrase can help you stay connected to growth, confidence, and momentum throughout the year.

She also shares the personal experiences that led her to her own phrase for 2026 and how listening to the body played a key role in choosing something that genuinely supports expansion rather than pressure.

If you want 2026 to feel intentional, steady, and supportive while you work towards your goals, this episode will help you see how choosing the right phrase can quietly shape how you move through the year.

In this episode, Claire explores:

• Why an intentional phrase or word can support you on challenging days • How language influences energy, focus, and confidence • The difference between choosing a word that sounds good and one that actually supports you • Why intention helps you stay in the energy of success and growth • How to feel into the right phrase rather than forcing one • Using your phrase as a grounding point when things feel uncertain

This episode is for you if you want to move through 2026 with clarity, intention, and a stronger connection to the life and business you are creating.

Press play and discover why the phrase you choose matters more than you might think.

If your success in 2026 is a non negotiable and you want high level 1:1 Business coaching and mentoring support to make it happen, book your free (no obligation to hire me.) consultation here.