You can create the most valuable free training in your industry…

And if you don't have dialled in messaging that effectively sells people on ehy they should give you their email and sign up, it won't convert as well as you want it to.

If your masterclass, PDF or challenge is not converting the way you expected, it is rarely because the content is not good enough or that people don't want what you have to offer.

It is almost always because your messaging isn't communicating it's true value.

In this episode of Life by Design, I'm pulling back the curtain on what is actually driving strong conversion rates in my business right now and why so many talented, experienced business owners are struggling to get leads and book clients.

Because it is not about posting more. And it is definitely not about collecting more qualifications.

I'm sharing what has shifted inside my own funnels, what I had to learn when I first moved online, and what I now see over and over again in the businesses I coach.

If you feel like you are working hard and still not seeing the numbers reflect your effort, this episode will land.

• You have created a freebie or free training and it is not converting how you hoped

• You are getting traffic but not enough opt ins to grow your email list

• You know you are good at what you do but it is not translating into leads sales

• You want a funnel that works and you can switch on whenever you want more leads and clients

• What will make your funnels perform to bring you clients

• The landing page mistakes that are costing you sign ups and driving your ad costs up.

• Why information alone is losing value in the current online space

• How strong conversions create stability and calm in your business

I also share part of my own journey when I first entered the online space, why I felt frustrated despite decades of experience, and what changed everything.

WATCH MAGNETIC MASTERCLASS NOW www.clairenicolecoaching.com/magnetic

BOOK YOUR FREE 35 MINS COACHING CONSULATION TO LEARN HOW I CAN SUPPORT YOU TO GROW YOUR BUSINESS AND ACHIEVE CONSISTENT 5K, 10K-20K MONTHS.

https://clairestansfieldbook.as.me/?appointmentType=79247635

In this week's episode of Life by Design, I'm taking you behind the scenes of my most focused and productive January in over a decade and sharing exactly what led to:

• 11 sales conversations • 3 new high level clients • Ongoing conversations with women ready to work with me • Exceptional conversion rates across my funnel

And no, this wasn't luck or hustle for the sake of it.

This episode is about the mindset, commitment, and messaging decisions that created real momentum and why those same principles matter more than ever in 2026.

I'm sharing honestly how I approached January with intention, why I decided to go "all in" on my business again after a family focused 2025, and how mindset work directly influenced the actions I took and the results I created.

This episode is for you if:

• You're working hard but feel like your results don't match your effort • You want more from your business in 2026 • You're showing up consistently but sales feel slower or harder than they should • You sense that messaging and marketing need to change but aren't sure how

Inside this episode, I talk about:

• The mindset practices I returned to and why they changed everything • Why commitment and decision making are non negotiable for growth • What "burning the boats" really looks like in business • Why messaging is the foundation of every strategy that works • How dialled in messaging led to high converting landing pages, emails and sales conversations • Why what worked in previous years no longer works in the same way • How mindset and messaging together create confidence, clarity and momentum

I also explain why messaging is the key to unlocking every strategy working for you.

If you want messaging that reflects the depth of your experience, positions you as the obvious choice, and cuts through the online noise in 2026, this episode will help you understand what truly matters now.

Book a FREE CONSULTATION to see how my one to one high level coaching and mentoring support can support you to reach your goals.

If you're not ready for one to one support, you're invited to join my FREE MASTERCLASS Magnetic Messaging , where I'll show you how to clarify what makes you stand out and communicate it in a way that attracts aligned, ready to invest clients.

The number one question online business owner are asking right now is "Why is my marketing not performing, or not performing as well as it used to?"

Perhaps you have been asking the same.

The truth is, what used to work no longer works in the same way.

The online space has changed. AI has changed how content is created. And the majority of business coaches and training resources are still teaching strategies that worked five years ago.

I know what cuts through now because I've built and scaled multiple businesses over 30 years, including growing companies by three times in saturated markets and challenging financial landscapes.

In this episode, I'm sharing how I added an extra £23k in sales in just 20 days by focusing on one thing: messaging. The same work that has helped my clients have their biggest years in business.

This episode is for you if:

You're doing all the "right" things but the results you and your business need and want aren't there You feel like your content is getting lost in a noisy online space You're fed up of posting content and sharing freebies that don't convert You're tired of tactics that used to work but now fall flat You want to stand out without forcing yourself to be louder or more visible

Inside this episode, I talk through:

Why what used to work no longer does and what to focus on instead How AI and saturation have changed how people buy Why most messaging advice keeps you sounding like everyone else How to create scroll stopping content that feels human and magnetic How I've built sought after, in demand services over 30 years in business Why messaging underpins every strategy and makes it work What actually positions you as the obvious choice in your space

If you want your content and messaging to reflect the depth of your experience and attract people who are ready to invest, this conversation will help you see what truly cuts through now.

Book your FREE (no obligation to hire me) consultation: https://www.clairenicolecoaching.com

REGISTER FOR MY FREE MASTERCLASS FOR MAGNETIC MESSAGING THAT GETS YOU BOOKED https://www.clairenicolecoaching.com/magnetic

How I Get a 40–45% Email Open Rate (and Why This Matters More Than Going Viral)

If you're tired of feeling like you have to be "on" all the time and constantly chasing the next algorithm change or trending audio. If you want your marketing to actually work without burning you out. And if you want people to want to open your emails, This episode will help!

What if your business didn't rely on being visible every single day on social media to make sales?

In this episode of Life by Design, I'm pulling back the curtain on how I'm getting a 40–45% email open rate to a cold traffic audience and why high results like this that lead to more sales help to create more freedom, ease, and choice in my life and business because they don't rely on social media.

Because let's be honest.

If you're doing "all the right things" Posting regularly, Creating freebies/Running masterclasses, and spending a ton of time building out funnels, but people aren't opening your emails, clicking your links, or taking the next step, it can start to feel exhausting, frustrating and get expensive fast.

In this episode, I'm sharing what actually makes the difference and what will get people opening your emails that you have put time into writing, so they actually read them and buy from you.

In this episode, we talk about:

• Why a 40–45% email open rate matters more than follower count.
• The biggest mistake business owners make when it comes to their funnels.
• What to do when people aren't opening your emails, joining your Facebook group, or taking the next step that you want and need them to.
• Why objections are not a reason to add another strategy and are instead an opportunity to sharpen your messaging.
• How thought leadership is often hiding in plain sight and why most experts don't recognise their own

If you're goal is to have consistent £10K–£20K months in 2026, and you know your messaging and funnel strategy needs refining to make it happen with more ease and without having to always be on social media, I'd love to see if we'd make a great fit to work together.

Book a free 35 mins consultation here with no obligation to hire me after.

If you're doing all the things, showing up online, working on your messaging, getting people into your world, but during your sales calls you are getting sweaty palms when you need to say your price. Stuck in your head when you hear an objection, and aren't converting calls in to clients in the way you want and need to, I recorded this episode is for you.

Because more often than not if your sales calls aren't converting, the problem isn't your offer. It's not your pricing. And it's also not that people "can't afford it"- (Even if that's what they are telling you.)

In this episode, I'm pulling back the curtain on the real reason behind my 90% sales call conversion rate, and why my clients go on to create similar results without feeling pushy, awkward, or out of integrity.

We're talking about what's really going on when someone says:

• "I need to think about it"
• "It's not the right time"
• "I just can't afford it right now"
• I need to speak to my partner.

And why those words are rarely the true objection.

You'll hear why selling a transformation requires more than a script, what plays the biggest roles in your prospects buying decisions, and why being able to hold someone through that moment is serving.

If you want to walk away from your sales calls without questioning yourself, your prices, or your offer, you will LOVE this episode to help you see sales differently.

And more importantly, it will help you stop standing in the way of clients who genuinely want the transformation you offer.

Book your FREE CONSULTATION here now >>https://clairestansfieldbook.as.me/consult. Can't find a suitable time email me [email protected].

Have you spent your time and energy putting together landing page copy and you aren't getting the sign ups you want?

Or perhaps you're getting some sign ups, but not from the people who want to pay your rates?

In this episode, I'm sharing how I recently supported a client to increase her cold traffic sign up page conversion rate from 19% to an above industry standard 32% conversion.

This episode is for you if:

• You're feeling disheartened because your landing page isn't converting as well as you want it to
• You're feeling like the online space is too noisy, saturated and you don't know how to get people wanting what you have to offer.
• You're attracting people that say they can't afford to work with you.

Inside this episode, I talk through:

• How to give your messaging the edge that creates big results.
• How to write landing pages that will have you finally seen as the expert you are
• How to keep people on the page long enough to sign up.
• How to position yourself so your ideal client pays attention and wants to pay YOU
• The one huge layout mistake so many business owners make, that costs them a lost opportunity.- Listen until the end.

If you want your landing pages to convert above industry standard without overhauling your entire business, this conversation will help you see what actually moves the needle.

See my clients results, who were once where you are- https://clairenicolecoaching.com/testimonials/

Book your FREE (no obligation to hire me.) CONSULTATION.

As ambitious business owners we all start a new year with good intentions. Goals, plans, ideas about what we want more of and what we are ready to leave behind.

But when things feel harder than expected a word or phrase of the year as an anchor to come back to can be extremely powerful?

In this episode of Life by Design, Claire shares the process she used to choose her intentional phrase for 2026 and why this practice has become such an important anchor for her success.

This is not about replacing goals or strategy. It is about creating something you can come back to when your energy dips, when doubt creeps in, or when life pulls your attention in too many directions.

Claire explores the science behind why words and language matter, how intention affects your nervous system and energy, and why the right phrase can help you stay connected to growth, confidence, and momentum throughout the year.

She also shares the personal experiences that led her to her own phrase for 2026 and how listening to the body played a key role in choosing something that genuinely supports expansion rather than pressure.

If you want 2026 to feel intentional, steady, and supportive while you work towards your goals, this episode will help you see how choosing the right phrase can quietly shape how you move through the year.

In this episode, Claire explores:

• Why an intentional phrase or word can support you on challenging days • How language influences energy, focus, and confidence • The difference between choosing a word that sounds good and one that actually supports you • Why intention helps you stay in the energy of success and growth • How to feel into the right phrase rather than forcing one • Using your phrase as a grounding point when things feel uncertain

This episode is for you if you want to move through 2026 with clarity, intention, and a stronger connection to the life and business you are creating.

Press play and discover why the phrase you choose matters more than you might think.

If your success in 2026 is a non negotiable and you want high level 1:1 Business coaching and mentoring support to make it happen, book your free (no obligation to hire me.) consultation here.

If you've noticed a decline in traffic, leads, or sales recently, this is a must listen to learn what will give you the competitve edge in 2026 from my 30 years experience lived experience doing this.

The online space has shifted fast over the last 12-18 months. What worked even a year ago isn't landing in the same way, and many business owners are creating more content, using more tools, and still wondering why things feel harder than they should.

In this episode of Life by Design, I'm sharing my predictions for 2026 based on 30 years of building and scaling businesses, and standing out in saturated markets, plus nearly a decade coaching business owners to get fully booked and stay fully booked in the online space. I'm sharing what I'm seeing right now behind the scenes in my clients' businesses and what I see will give businesses the competitive edge in 2026.

This episode isn't about trends or quick fixes. It's about the quiet shifts that are already happening, why some businesses are feeling the impact more than others, and what I believe will matter most as we move into 2026.

• Why traffic, leads, and sales are declining for so many business owners

• What's changed in the online space and why it matters to your business

• The patterns I'm seeing in businesses that are still growing so you can apply them to yours

• Where business owners are unintentionally holding themselves back and what we are doing to fix it.

If you want your business to feel easier in 2026, to make a big impact, whilst making a lot more money and paying yourself more.. you can't afford to miss this.

I currently have one six month one to one coaching spot opening in January, along with a one month intensive available for the right fit clients.

If you'd like to explore working together, you can email me at [email protected] or book a FREE 35 minutes consultation here.

So many business owners are already deep in their 2026 planning.

Mapping things out. Setting big financial goals. Trying to create the perfect plan that will finally make it work.

And yet, this is the exact point where I see people unknowingly slow themselves down.

In this episode of Life by Design, I'm sharing a perspective that comes from 30 years of entrepreneurship, building and scaling four companies, and a decade of coaching business owners at every stage of growth to sky rocket their sales.

It was a recent client conversation, combined with something I heard from a very well known entrepreneur, that made me realise just how many people are putting unnecessary pressure on themselves when it comes to planning ahead and often getting it wrong.

If you've ever felt like you need a bigger plan, a more detailed strategy, or everything mapped out perfectly before you can hit your next income level, this episode will make you think differently.

This is not about throwing structure out of the window.

And it's definitely not about winging it.

It's about understanding what actually moves the needle, and creates results.

Whether you're working towards your first six figure year or on your way to multiple six figures, this episode will give you permission to breathe, and approach 2026 with a very different mindset.

RESOURCES:

• Book a free consultation: https://clairestansfieldbook.as.me/?appointmentType=79247635

• View my client testimonials: https://clairenicolecoaching.com/testimonials/

• Email me at [email protected]

• Visit my website www.clairenicolecoaching.com

• Find me on Facebook: www.facebook.com/clairenicolecoaching

• Leave a review on iTunes: https://www.chartoo.co.uk/itunes/podcast/1480596326-the-life-by-design-business-podcast

If you've been feeling disconnected from your content, holding back when you go to talk about your offers or noticing that pitching suddenly feels awkward, this episode is going to feel like you've finally exhaled.

Because what I'm sharing today is something every business owner bumps up against no matter how established they are, how long they've been in business or how confident they look online.

Most people assume they just need better content, a new hook, more consistency, or a fresh idea.

But the real block sits underneath the surface, and it directly affects how you show up online, how you speak about your work and how confidently you promote your offers.

When this one piece shifts your message becomes clearer, selling feels more natural and showing up feels fun.

This is the needle mover your 2026 results depend on.

Inside the episode, I'm sharing:

• why I see my clients who are even the most experienced of business owners hit this block

• what I see with my clients is really happening when your content feels flat or unclear

• how subconscious beliefs quietly derail your messaging

If you want to feel more confident talking about your work and promoting your offers in 2026 to have your best year yet, this episode is for you.

Press play and let this be the shift that changes how you show up and sell in 2026.

RESOURCES:

• Book a free consultation: https://clairestansfieldbook.as.me/?appointmentType=79247635

• View my client testimonials: https://clairenicolecoaching.com/testimonials/

• Email me at [email protected]

• Visit my website www.clairenicolecoaching.com

• Find me on Facebook: www.facebook.com/clairenicolecoaching

• Leave a review on iTunes: https://www.chartoo.co.uk/itunes/podcast/1480596326-the-life-by-design-business-podcast