The Life-Friendly Business Podcast

Join me, Erin, in this episode of the Life-Friendly Business Podcast as I share highlights from my experience at Atomicon 2024 in Newcastle, an annual conference by Andrew and Pete. Key insights include:

- Davina McCall on resilience and persistence.

- Jen Gottlieb on embracing the beginner mindset.

- Jasmine Kemp on targeted ad strategies.

- Mike Morrison on customer-centric memberships.

- Suzy Ashworth on high-value offerings.

- Suman Randhawa on heart-led sales.

- Lisa Bilyeu on proactive confidence building.

Find out more about Atomicon to join me next year at https://atomic.site/?aap=297

0:02

Introduction and Empowerment

0:42

Lifelong Learning and Industry Insights

2:44

Davina McCall's Persistence and Inspiration

4:18

Listening to the Right Voice and Embracing Being a Beginner

6:29

Jasmine Kemp on Meta Ads Strategy

9:56

Creating Success Paths for Membership Growth

11:42

Suzy Ashworth on High Ticket Offers

13:55

Embracing Chaos and Realness with Lizzie Goddard

16:06

Heart-Led Sales Approach with Suman Randhawa

19:25

Building Confidence and Taking Action with Lisa Bilyeu

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

This week I'm talking to Janine Coombes, a Marketing Coach specialising in service offer positioning. She’s shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media.

We discuss offer creation, pricing strategies, and niching. If you've ever felt stuck on what your niche should be, or how you should price your offers, this episode is for you. You won't want to miss her tips on sizzling hot offers and the 3 P's!

Janine also shares her transition to entrepreneurship for work-life balance, and how she's able to run her business in a life-friendly way.

This booklet includes some gentle exercises to realise the full value of the work you do so you can charge more from a place of pride and authenticity. Perfect if you've been putting off raising your prices! Download here

Fill out this form and Erin will get in touch

0:00

Introduction to Janine Coombes

1:00

Transition to Janine's Entrepreneurial Journey

8:40

Signs of a Successful Offer

13:09

Addressing Different Target Audiences

15:57

Avoiding Niching Pressure

22:00

Creating Sizzling Hot Offers

30:02

Setting Boundaries for Work-Life Balance

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, we explore the often overlooked fear of success in entrepreneurship. We dive into the complexities of balancing business and family life while uncovering the mindset barriers that hinder us from embracing our full potential. By confronting deep-rooted beliefs around money and success, we can redefine our relationship with achieving success and scalability.

Embracing success can empower us to create a positive impact and expand our reach, with the support of a like-minded community to keep us motivated and accountable on our journey towards business growth.

Find out more about the peer support available to get your business seen by more people in the Visibility Mastermind here https://lifefriendlybusiness.com/visibility

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

Get ready for a powerful episode about the profound identity shift in women when they become a mother. Today I'm speaking to Amy Taylor-Kabbaz. Best-Selling Author, Speaker, Journalist, Matrescence Activist and Mama of three. After more than a decade covering breaking news and current affairs for the ABC around the country, her 'traditional' career took an unexpected turn when she found herself lost, overwhelmed and diagnosed with a thyroid disease after the birth of her first daughter.

15 years - and two more babies - later, Amy is now one of the world’s leading specialists in the field of Matrescence. She is the author of the best-selling book ‘Mama Rising’, the host of the ‘The Happy Mama Movement’ podcast (with more than 500,000 downloads), an internationally awarded Life Coach and meditation teacher, and the creator of the #1 children’s podcast in Australia (with more than 23 million downloads!) ‘Bedtime Explorers’.

Amy and I share personal motherhood challenges and emphasize the importance of supporting women through this transition. Amy reflects on her career shift to advocate for maternal support through the Global Matrescence Foundation and highlights the societal pressures on mothers. She discusses the term 'mumpreneur' and stresses the importance of aligning personal and professional goals with motherhood.

And Amy shares a very moving story from her Mentor (which had me in tears) encouraging women to be patient with their journey, emphasizing self-acceptance and understanding during matrescence.

Connect with Amy at www.amytaylorkabbaz.com and www.mamarising.net

The episode Amy refers to on her Podcast is EP# 74: YOUR DHARMA WILL WAIT FOR YOU WITH DEBRA PONEMAN on the Happy Mama Movement Podcast

Discover your Best Next Step - fill out this form and Erin will respond personally to you https://www.lifefriendlybusiness.com/nextstep

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

And we are back for Season 5! In this episode, I discuss the challenges women face in balancing work and personal life within their businesses, often leading to feelings of overwhelm and burnout. I stress the importance of introspection and carving out "CEO time" to assess how their businesses truly benefit them. We talk about the 7 core principles of a life-friendly business, highlighting flexibility, inspiration, income support, and self-compassion as crucial elements for well-being.

I encourage you to redefine success and take decisive action to create businesses aligned with your desired lifestyle, and emphasize the power individuals have in reshaping their professional paths for joy, fulfilment, and sustainability.

Chapters

0:00 Evaluating Your Business and Life Alignment

1:44 Recognizing Signs of Business Burnout

3:16 Taking Control and Making Positive Changes

5:13 Principles of a Life-Friendly Business

8:21 Finding Clarity and Seeking Support

Find your focus with my FREE Clarity Workbook - download here

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this final episode for our Visibility Series I emphasize the importance of visibility for a successful business. I discuss different ways to increase visibility and the mindset challenges that may arise. I also talk about streamlining tasks to create more time for focusing on the bigger picture.

Do reach out and let me know what you've enjoyed during this special Visibility Series! Find me on social @lifefriendlybiz or visit the website at www.lifefriendlybusiness.com

https://www.lifefriendlybusiness.com/podcasts/life-friendly-business-podcast

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, we explore the world of self-publishing and its benefits for businesses and brands. We're joined by Linda Liebrand, a Book Marketing Specialist, who provides insights on why self-publishing is a great idea and shares tips for designing a compelling book cover. Linda also walks us through the process of self-publishing using Amazon KDP. Whether you're a business owner, existing or aspiring author, this interview is packed with informative and inspiring advice for your self-publishing journey.

Connect with Linda at www.lindaliebrand.com

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode

Today I'm speaking to Jo Swann of Chocolate PR who helps mission led entrepreneurs to get their message heard via the power of the press. We discuss the benefits of PR, why you need to story tell rather than sell and how to overcome imposter syndrome. Jo also outlines two approaches: responding to media inquiries and taking stories directly to journalists, and what you need to have in place to get started.

Connect with Jo at www.chocolatepr.co.uk or check out her podcast PR Powerhouse.

Chapters

0:00:00 Setting up the business and helping people

0:03:23 Empowering entrepreneurs through the power of the press

0:08:55 Creating a Persona for Effective PR Visibility

0:10:35 Foundational Work before Approaching Journalists

0:11:46 Proactive PR Approach and Engaging with Journalists

0:14:23 Benefits of PR: Building Confidence and Opening Doors

0:18:10 The Long Game of PR and Building Expertise

0:26:26 The Importance of Consistency and Persistence in Marketing

0:28:07 The Need for an Ongoing Funnel and Consistent Marketing Efforts

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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

A brand is not about a logo, a brand is all about the relationship and the connections you make with people. Today Jill Pryor, Brand & Graphic Designer, shares her tips for using visual design to draw your ideal customers closer, how to create a consistent look and feel across your platforms and why your brand visuals and words are like a marriage.

Jill also shares her personal journey of running her business whilst dealing with the loss of a parent, the menopause and her daughter's mental health battle.

Download Jill's free gift of a Mini Brand Roots Workbook at https://jillpryordesign.co.uk/lifefriendlybusiness/ 

💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode

Using YouTube is a powerful way to build credibility and reach new audiences and to see this in action I've invited Louise Brogan, international speaker, writer, host of the LinkedIn with Louise Podcast and YouTube channel, back on to the podcast to share her experience of building her channel to over 6,500 subscribers, and where this fits in her business model.

We discuss building authority, a fear of success, whether you should give your best content away for free, and how to avoid the top mistakes that people make with YouTube.

You can connect with Louise at www.louisebrogan.com or hear more of her personal story in Episode 8 - Nailing The Work Life Balance.

💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode