The Life Purpose Podcast on Life Signatures Radio

The world has changed so much in the past several decades. It is interesting to note that one of the most important needs of a human being is to work.

When the industrial age came, we thought that we all would work there. So we skilled ourselves by the multitudes. Now, we find that there are fewer traditional jobs and there is a flood of qualified people.

However, there are people who are doing unconventional gigs and are making headway in life more than those who are schooled. The answer is that the traditional CV is no longer the currency in the job market today.

This has been replaced by a personal brand. Listen to this.

The world has changed so much in the past several decades. It is interesting to note that one of the most important needs of a human being is to work.

When the industrial age came, we thought that we all would work there. So we skilled ourselves by the multitudes. Now, we find that there are fewer traditional jobs and there is a flood of qualified people.

However, there are people who are doing unconventional gigs and are making headway in life more than those who are schooled. The answer is that the traditional CV is no longer the currency in the job market today.

This has been replaced by a personal brand. Listen to this.

📣 In crafting personal brands, people easily make some common mistakes that can be avoidable. It is better not to have a personal brand than to have one with glaring issues.

A personal brand should passionately reach out to an audience with authenticity and should offer value and solutions primarily because you care.

In other words, you are putting the audience first. If this is not the reason for creating a personal brand, you have already started on a wrong footing. Let's discuss some of the mistakes in creating personal brands.

A personal brand done well will go a long way in creating value and distinction with your audience. It will help your targeted audience to know who you are and to know how to refer their friends and loved ones to you.

A personal brand poorly done will cause the opposite effect. It is even worse than not having a brand at all. When you claim to have a brand, you are held and treated with a higher standard.

Therefore one great mistake in personal branding is to not make it professional. Listen to this.

A personal brand done well will go a long way in creating value and distinction with your audience. It will help your targeted audience to know who you are and to know how to refer their friends and loved ones to you.

A personal brand poorly done will cause the opposite effect. It is even worse than not having a brand at all. When you claim to have a brand, you are held and treated with a higher standard. 

Therefore one great mistake in personal branding is to not make it professional. Listen to this.

The greatest mistake you can make with your personal brand is to pass on the message that you do not care about. Once that vibe goes around your audience, once they realize that you are selfish, then you are done.

People normally come up with marketing gimmicks that prey on unsuspecting members of their audiences. They use the greed and fear pillars to lure them. This is the ultimate degree of selfishness.

Once found out though, that will be the beginning of the end of your brand.

The greatest mistake you can make with your personal brand is to pass on the message that you do not care about. Once that vibe goes around your audience, once they realize that you are selfish, then you are done.

People normally come up with marketing gimmicks that prey on unsuspecting members of their audiences. They use the greed and fear pillars to lure them. This is the ultimate degree of selfishness.

Once found out though, that will be the beginning of the end of your brand.

The greatest casualty of upheavals and uncertainty is dreams. Even though our dreams are one of the most powerful things we possess, one of the strongest assets we have, they are also delicate.

Every time our worlds are shaken, our dreams are affected. We tend to bench them and start operating in the survival mode, thinking that the dreams are auxiliary and lofty, and yet those dreams could mean heaven and earth in our very lives.

Listen to this.