Derek Batman is a gym owner who aspires to change lives through fitness and a consultant who aims to change companies through branding. In this episode, Derek and I take a deep dive into common branding mistakes new business owners make.
We cover topics such as: dialing in your brand and offer, finding your niche and creating culture, accepting the fact that your mission may not be for the masses, and having the bravery to say, “no” to customers who are not the right fit, overcoming the scarcity mindset, being open to advise and feedback without limiting opportunities and the importance of becoming, “five mile famous.”
Derek opens up about the key components of branding success which include, consistency, repetition, and outsourcing at the right time to the right people so that as the business owner, you are free to tackle higher leveraging tasks.
Connect with Derek on Instagram: https://www.instagram.com/coach.batman and on Facebook: https://www.facebook.com/derek.batman
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