Welcome to The Lindsey Anderson Show! Today’s guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You’ll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.

Guest Introduction

Ricky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He’s part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.

Leveraging Social Media to Dominate the Real Estate Market - Key Takeaways

• Social Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.
• Building Relationships Over Content: It’s not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.
• Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.
• Personal Touch: Ricky’s business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.
• Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.
• Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.

Additional Insights

• Handling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.
• The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.
• Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it’s necessary for continued success.

Engagement Strategy

• Commenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience’s feed.
• Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you’re the first person clients reach out to when they’re ready.
• DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.
• Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.

Key Quotes

• “You can’t beat free advertising. As a small business owner, you can’t really beat that.” – Ricky Cedillo
• “Social media is about relationships, it’s not just about the content. It’s about connecting with people and having real conversations.” – Ricky Cedillo
• “I love killing them with kindness because you can’t be mean to someone who’s extra nice.” – Ricky Cedillo
• “That one video got me in front of thousands of people. Imagine if I continued to just make videos.” – Ricky Cedillo
• “Put as much into it as you want out of it. The more you put in, the more you get out.” – Ricky Cedillo

Resources Mentioned

• Follow Ricky on Instagram: https://www.instagram.com/realestaterickyy 
• Connect with Ricky on Facebook: https://www.facebook.com/ricky.cedillo.3 
• Contact Ricky: https://ricardocedillo.exprealty.com/ 
• Join my upcoming free LIVE masterclass: https://www.lindseya.com/workshop

In this episode, I dive into the importance of creating and maintaining a thriving business culture. My guest, Frank Smith, shares his 30+ years of experience in business and discusses how fostering a positive company culture leads to happier, more engaged employees, which ultimately contributes to greater business success. We explore how culture impacts employee engagement, company profitability, and team dynamics—especially in today’s world where remote work is a big part of the equation. If you’re an online coach or business owner scaling your business, this episode will help you create a culture that supports that growth.

Guest Introduction: 

Frank Smith is a business culture expert with over 30 years of experience in industries like manufacturing, retail distribution, and professional services. He’s not only run multiple businesses but has also been coaching for over a decade, receiving his coaching certification from UC Berkeley. Frank is known for his ability to shape and elevate company work environments, creating cultures where employees feel seen, heard, and valued. He combines his passion for business culture with his background in car racing, making his approach to coaching unique and effective. His methods are ideal for transformational coaching and scaling your business by cultivating an environment where your employees thrive.

The ROI Of Workplace Happiness - Key Takeaways:

• Business Culture Requires Intentionality: Without a clear, defined approach, company culture will form on its own—and it may not align with the values you want for your business. This is especially critical when scaling your business.
• Balance Between Leadership and Employee Needs: Leaders must define the core aspects of the culture but also allow flexibility in areas that matter to employees. Listening to employees is important, but not every aspect of the culture can be up for debate.
• Remote Work Requires More Effort: Remote work presents challenges for maintaining company culture. Leaders must put in extra effort through regular check-ins and intentional communication to ensure employees feel connected and valued.
• Communication is Key: Whether remote or in the office, consistent and intentional communication is essential to maintaining a strong, healthy culture.
• Employees Should Feel Seen and Heard: Regular check-ins are essential, especially in remote settings. When employees feel valued, they are more likely to contribute positively to the business and its growth.

Creating a Culture that Works:

• The Stopwatch Analogy: Culture may feel “good” to leadership, but the true measure is how employees experience it. It’s important to survey employees at all levels to ensure the culture is truly effective and aligned with the business growth.
• Flexibility and Vision: Leaders must balance their vision for the company with flexibility in areas like dress code to meet employee needs. While the company’s mission should guide the culture, small details can be adjusted to accommodate employees.
• The 16 Components of Culture: Culture is shaped by key components including purpose, vision, mission, pace, relational levels, communication style, and team interactions. These elements must be intentionally defined and nurtured as you scale your business.

Navigating the Challenges of Remote Work:

• Remote Work Hurdles: Maintaining culture remotely requires more effort than in an office setting. Leaders must schedule regular check-ins to maintain connection and culture consistency.
• The Importance of Consistency: Just as you’d check in with family members if you were away, leaders need to check in with their teams regularly to foster connection and engagement—especially in remote settings.
• Time Commitment: Working remotely often takes an extra hour per day to maintain culture and employee engagement. This intentional effort is key to scaling your business while keeping culture intact.

Key Quotes:

• "If you're not intentional, your culture will create itself, and you'll end up somewhere you didn’t expect or want to be."
• "Happy employees lead to happy owners, and happy owners lead to business success."
• "Leaders need to check in on their employees regularly. They need to be seen and heard, especially when working remotely."
• "If you're in the office, it's easy to check on people. Remote work requires intentional scheduling and communication to keep the culture intact."

Resources Mentioned:

• Frank’s website: https://drivinghappinessatwork.com
• Email Frank at [email protected] for a free electronic copy of his Superchared Culture Workbook
• Join my upcoming free live masterclass to make more sales from social media: https://www.lindseya.com/workshop

In today’s episode, we dive into team connection, leadership, and actionable strategies to foster meaningful workplace relationships with Steven Van Cohen. Steven is a Wall Street Journal bestselling author, leadership consultant, and expert on creating connected cultures in businesses. He’s worked with top companies like Home Depot, Salesforce, Bank of America, and Zoom to improve team well-being and boost employee engagement. He’s been featured in major publications such as CNBC, Forbes, and Fast Company, and today, he’s here to share strategies to strengthen workplace connections and overcome common obstacles that hinder engagement, ultimately helping you create a thriving online business.

Guest Introduction

Steven Van Cohen is a leadership consultant, executive coach, and the co-author of Connectable: How Leaders Can Move Teams from Isolated to All In. With over a decade of experience, Steven has helped organizations like Home Depot, Salesforce, and Zoom create connected cultures, especially in remote or hybrid work environments. His focus is on reducing loneliness, improving employee engagement, and fostering deep, authentic relationships within teams. He’s been featured in prominent outlets like CNBC, Forbes, and Fast Company and is a leading expert on workplace dynamics and leadership, skills that can be applied to any coaching or business leadership environment.

The True Cost of Workplace Loneliness - Key Takeaways

• Loneliness is about the absence of connection, not people: Loneliness arises when the quality of our relationships doesn't meet our needs. It’s not about the number of people around us, but the depth of connection.
• The importance of connection in the workplace: Disconnected employees are more likely to disengage, underperform, and quit. Loneliness at work impacts productivity, engagement, and retention.
• Leaders play a key role in creating connection: As a business leader, it’s not about matchmaking but about creating environments where meaningful relationships can thrive. Leaders should set the tone and create opportunities for connection.
• Small actions lead to big results: Small, intentional efforts, like team-building exercises or 10-minute check-ins, can have a significant impact on team connection and overall performance. These strategies also work for online coaching teams and businesses looking to scale.

Why Loneliness in the Workplace Matters

• Loneliness affects more than just the individual: It impacts performance, engagement, and overall team dynamics. Disconnected employees are 7 times more likely to disengage and 5 times more likely to miss work due to stress.
• Statistics on loneliness: 72% of employees feel socially disconnected monthly, and 55% feel it weekly. Disconnected teams perform 56% worse than connected ones.

The Leader’s Role in Addressing Workplace Loneliness

• Creating opportunities for connection: As a business leader, your role isn’t to create friendships, but to create environments where trust and connection can thrive.
• Small efforts matter: Simple, regular activities like icebreakers or “crush” exercises can significantly improve team morale and connection. These small steps can help build a community for your clients or business team.
• Complacency is the enemy: Leaders must go beyond the basics and invest time, money, and effort into long-term connection-building strategies to scale their business and team dynamics effectively.

Effective Strategies for Building Connection

• Weekly "Crush" Exercise:
• A short, weekly activity where team members recognize and appreciate each other’s contributions.
• Builds a culture of acknowledgment and makes everyone feel valued and seen.
• Informal One-on-One Check-ins:
• 10-minute casual check-ins between leaders and team members to discuss progress, challenges, and how you can help.
• Research shows these check-ins boost engagement by 66% and retention by 77%.

Overcoming Common Obstacles to Connection

• The Myth of Big Events:
• Many leaders think they need big events, like happy hours or off-sites, to create connection. In reality, small, consistent actions (like check-ins) are more effective for building community.
• Virtual Teams:
• Communication in virtual environments can become transactional, leading to isolation. Leaders need to intentionally create space for connection through active listening, empathy, and showing genuine interest.

Creating Connection in Virtual Teams

• Intentional Connection:
• Be proactive in creating space for emotional connection even in virtual meetings. Encourage eye contact, empathy, and active listening during your online meetings with clients or your team.
• Balance with Technology:
• While technology can help maintain communication, it can’t replace face-to-face connection. Use video calls strategically to foster connection without overwhelming your virtual coaching clients or team.

Key Quotes

• “Loneliness isn’t defined by the absence of people; it’s defined by the absence of connection.”
• “The quality of your connections is directly tied to how well your team performs.”
• “Leaders need to invest time, money, and effort in creating opportunities for connection, and the return on that investment is huge.”
• “You don’t need a big event to create connection; sometimes just a 10-minute check-in can make all the difference.”
• “We are nothing without our connections. Do your best to be as connectable as you can.”

Resources Mentioned

• Connect with Steven on LinkedIn: https://www.linkedin.com/in/steven-van-cohen-ms-351582a 
• Steven’s website: https://synclx.com 
• Join my upcoming free LIVE masterclass: https://www.lindseya.com/workshop

In today’s episode of The Lindsey Anderson Show, I’m joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.

Guest Introduction

Dylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan’s course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan’s business journey is fueled by her personal experiences and her deep commitment to her family.

Creating a Social Media Community That Converts - Key Takeaways

• Endurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.
• Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.
• Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.
• Success on Etsy: Dylan’s Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.
• Building a High-Touch Course: Dylan’s Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.

Dylan's Key Business Insights

• Consistency Over Perfection: Dylan stresses that success in business is about endurance. It’s not about immediate results but about keeping at it, adapting, and pushing through the hard days.
• The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.
• Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.

Building an Engaged YouTube Community

• Dylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.
• Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.
• Engagement Through Value: Dylan’s approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.

Mentorship and Learning from Others

• The Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.
• Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best practices, she has been able to refine her own sales system and find fresh solutions to problems.

AI and Human Touch in Business

• AI as a Tool: While Dylan built Etsy SEO using AI, she is cautious not to over-rely on it. AI can streamline tasks but should always be paired with personal engagement, especially for high-ticket sales.
• Maintaining the Personal Touch: For high-ticket sales, Dylan stresses that the human element is essential. AI should enhance human communication, not replace it.

DM Selling and High-Ticket Sales Tips

• DM Strategy: Dylan’s Instagram DM selling strategy involves building relationships first. Rather than immediately pitching, she focuses on understanding the needs of her followers and offering tailored solutions.
• Creating a Custom Solution: Dylan’s goal is to solve her customers’ problems rather than push a product. She advocates for listening closely to understand where a prospect is and where they want to go.
• Getting Them on the Call: While DM selling works well, Dylan recommends transitioning to a call for high-ticket sales to ensure professionalism and handle contracts properly.

Social Media and Platform Strategy

• YouTube vs. Instagram: Dylan shares that YouTube has been her most successful platform, providing long-term, evergreen content that continues to attract leads and sales.
• The Power of Comments: Engaging with comments on YouTube has helped Dylan build credibility and show her audience how she genuinely cares. The public interactions also help others see how she connects with her followers.
• Email Marketing: Dylan’s email marketing strategy is a major driver of revenue for her business. She sends daily emails to nurture her audience, generating six-figure revenue from this channel alone.

Key Quotes

• “Endurance, not quitting, is what I credit all of my success to.” – Dylan Jahraus
• “I will do what I do not feel like doing day after day after day for years, and that results in success.” – Dylan Jahraus
• “If you want success, you need to decide who you are serving first, and then figure out what to sell.” – Dylan Jahraus
• “Mentorship is so key. Otherwise, it’s very lonely at the top.” – Dylan Jahraus
• “You can’t just take the easy way out with AI. It’s about finding the balance between automation and personal engagement.” – Dylan Jahraus
• “DM selling can sometimes be easier than getting people on a call because you’re meeting them where they are.” – Dylan Jahraus
• “YouTube has been our most successful platform, and the content we post today will still be working for us years from now.” – Dylan Jahraus

Resources Mentioned

• Dylan’s website: https://dylanjahraus.com 
• Follow Dylan on Instagram: https://www.instagram.com/dylanjahraus  
• Follow Dylan on Facebook: https://www.facebook.com/dylanjahrausofficial 
• Follow Dylan on TikTok: https://www.tiktok.com/@dylanjahraus 
• Join my upcoming free live workshop at lindseya.com/workshop

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick’s incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.

Guest Introduction

Nicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he’s passionate about helping businesses build high-impact sales teams that get results. He’s an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.

Building High-Impact Sales Teams - Key Takeaways

• Nick emphasizes that if you’re serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.
• The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.
• Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they’re not naturally great at sales.
• Today’s buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.
• Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.

Finding the Right Salespeople

• Nick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.
• Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.
• Your job postings should work like your marketing: they must attract the right candidates and repel those who aren’t a fit.
• Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.

The Pandemic’s Impact on the Info Space

• The pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.
• Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.
• Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.

Building Trust in Today’s Market

• Regularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.
• A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.
• Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.
• Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.

Expanding Marketing Channels

• YouTube is the second-largest search engine and a key platform for online coaches looking to reach new audiences through video content.
• TikTok is increasingly being used as a search engine by younger demographics, making it a valuable space to grow your brand.
• Nick also highlighted LinkedIn as a platform to explore, especially for coaches targeting corporate clients or executives.

Key Quotes

• “Hire two salespeople, not one—hedge your bets and set them up for success.” – Nick Loise
• “The info space is in an absence of trust right now. Sales processes are longer, and trust is harder to earn.” – Nick Loise
• “Processes and systems don’t fail—people do. Build systems that empower your sales team.” – Nick Loise
• “You can’t sell to everyone. Narrow your focus, and your business will scale faster.” – Nick Loise
• “We’re in a visual and video-driven society. If you’re not on YouTube or TikTok, you’re leaving money on the table.” – Nick Loise

Resources Mentioned

• Connect with Nick on LinkedIn: https://www.linkedin.com/in/nicholasloise 
• Nick’s website: www.salespeformanceteam.com 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.

Guest Introduction

Tamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.

Leveraging Relationships for Business Growth - Key Takeaways

• Guest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.
• Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.
• Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.
• Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.
• Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.

How to Build a Unique Podcast

• Use a rotating format or multiple co-hosts to keep your podcast engaging and appealing.
• Partner with professional studios to elevate the production quality and perceived authority of your show.
• Invite diverse guests, including influencers and clients, to create variety and value for your audience.
• Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.

Guest Quality and Show Growth

• Carefully select guests who resonate with your audience and align with your business goals.
• Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.
• Encourage guests to share their episodes, leveraging their networks to broaden your reach.
• Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.

Social Media and Podcast Growth Strategies

• Share at least 5 Reels or Shorts weekly to drive traffic back to your podcast.
• Focus on YouTube engagement within the critical first 48 hours of an episode’s release.
• Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.
• Monitor watch time data to refine your content length and format for optimal retention.
• Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.

The Power of Strategic Connections

• Build meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.
• Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.
• Use events, green room chats, and informal settings to deepen connections and discover new opportunities.

Key Quotes

• “Your podcast is your house. Guests are stepping into your space, and it’s your responsibility to guide the conversation.”
• “Podcasting isn’t just about content—it’s about creating a network and opening doors to new opportunities.”
• “The answers are in the data—analyze what works and do more of it.”
• “Be strategic about your guests. Think about how they align with your goals and bring value to your audience.”

Resources Mentioned

• Get Tamara’s FREE Podcast Planner: https://go.broadcastyourauthority.com/podcast-planner460407 
• Tamara’s website: https://broadcastyourauthority.com 
• Follow Tamara’s company on Instagram: https://www.instagram.com/broadcastyourauthority 
• Follow Tamara’s company on TikTok: https://www.tiktok.com/@broadcastyourauthority 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.

Guest Introduction

Bob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.

Shifting From Selling To Serving - Key Takeaways

• The Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.
• Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.
• Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.
• Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.
• Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.

Influence and Intent

• Internally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.
• Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.
• Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.

Overcoming Traditional Sales Tactics

• Listen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.
• Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.
• Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.

Principles in Modern Times

• Human Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.
• Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.
• The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.

Key Quotes

• “Great influencers attract people to themselves and then to their ideas.”
• “Money is simply the reward for hitting the target; the target is serving others.”
• “Faith is the belief that an event not yet happened is going to happen.”
• “It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”

Resources Mentioned

• The Go-Giver by Bob Burg and John David Mann
• Bob’s Website: https://burg.com 
• Follow Bob on Instagram: https://www.instagram.com/realbobburg 
• Connect with Bob on Facebook: https://www.facebook.com/burgbob 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.

Guest Introduction

Shawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.

Expanding Your Network Through Podcasting - Key Takeaways

• Booming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.
• Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.
• Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.
• Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.
• Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.
• Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.

The Trend of Visual Podcasts

Shawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.

Getting on Other People’s Shows

• Research: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.
• Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.
• Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.

Building Relationships

Shawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.

The Role of AI in Podcasting

AI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.

Key Quotes

• "Podcasting is the new media."
• "If it doesn't blow up, I can promise you, it's going to help you learn how to talk better."
• "Men lie, women lie, numbers don’t."
• "Dream it, believe it, go out and get it."

Resources Mentioned

• Shawn’s website: Podpromax.com
• Follow Shawn on Instagram: https://www.instagram.com/shawnranthony 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Welcome to another episode of The Millionaire Maker Show. Today’s focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.

Guest Introduction

Justin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.

Generating High-Quality Referrals Using the Upstream Model - Key Takeaways

• The Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.
• Relationships are a long-term game; it’s essential to invest in your relationship bank accounts.
• Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.
• Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.
• Understanding common ground and shared interests is vital for effective networking and referrals.

Keeping Relationships Hot

• Networking doesn’t have to be a slow, drawn-out process.
• Engage in direct discussions about mutual interests instead of lengthy meetings and social events.
• Identify clients who could benefit from your network and introduce professionals who can help them.
• Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.

Common Networking Obstacles

• Overcome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.
• Understand the true value of your client relationships and look beyond surface interactions.
• Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.

Lessons Learned

• Surrounding yourself with high achievers can elevate your mindset and business opportunities.
• Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.
• Be aware of influences that can either uplift or diminish your professional reputation.

Key Quotes

• “I didn’t have to know everyone. I just needed to know the right people.”
• “When you take care of people even when you’re not getting paid, it opens the door to serve them and their friends more often.”
• “If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”
• “Choose your friends wisely; influences can elevate you or harm you.”

Resources Mentioned

• Justin’s website: https://proinsight.com
• Follow Justin on social media: @justinstoddart
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.

Guest Introduction

Monica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.

From Record Deals to Super Bowls - Key Takeaways

• Leverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.
• Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.
• Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.
• Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.
• Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.

Brand Building & Collaboration

• Instagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.
• Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.
• Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.

Challenges in Building the Brand

• Breaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."
• Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.

Daily Habits for Success

• Morning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.
• Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.

Key Quotes

• "Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?"
• "If you don’t ask, you don’t get."
• "Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket."
• "You have to have humor and a backbone to be an entrepreneur."

Resources Mentioned

• Monica’s website: www.footballissexy.com 
• Follow Monica on Instagram: @footballissexy
• Get my free bundle to make more sales with social media: sellmorewithsocial.com