The LinkedIn™ Lounge Podcast

Career Coach and Personal Brand Consultant Lissa Appiah, joins me to discuss strategies for introverts to succeed in their careers through long-term planning, personal branding, and consistent networking, emphasizing that introverts can leverage their strengths for leadership and career advancement.

Lissa Appiah is a Certified Career Strategist, Certified Organizational Coach, Personal Branding Consultant, and the Founder of WeApply, with over a decade of experience in public policy, program operations, and human resources. She helps quiet leaders and their teams uncover their unique strengths and win at work while staying true to themselves.

Corporate leaders work with Lissa to deliver career and leadership workshops and training that boost engagement and retain talent. Career changers and promotion seekers choose Lissa to find their voice and stand out for opportunities. She has helped thousands secure roles with Fortune 500 companies and various government levels in Canada and the U.S.

Recognized as a LinkedIn Top Voice of 2024, one of Canada's Top 100 Black Women to Watch in 2022 and a Semi-Finalist of Total Mom Pitch 2023, her insights have been featured in the Globe and Mail, LinkedIn News, Fortune, CTV News, and Rogers TV. She has a Master’s in Public Administration from Carleton University and a Bachelor’s in Public Administration and Sociology from the University of Ottawa.

Connect with Lissa:

Website: https://weapply.ca/

LinkedIn: https://www.linkedin.com/in/lissaappiah/ 

Youtube: https://www.youtube.com/c/LissaAppiahCareerStrategist

If you’ve been posting and hearing crickets—or waiting for leads to magically roll in—this episode is your wake-up call (in the best way).

I break down the biggest misconceptions business owners have about LinkedIn (especially if you’re used to marketing on Instagram). I share why quick-fix strategies don’t work, what you really need to do to build authority and attract leads on LinkedIn, and how to align your expectations for the long game.

LinkedIn: https://www.linkedin.com/in/brittablanski/

Website: https://brittajuneandco.com/

LinkedIn™ Checklist: https://lnkd.in/dgPVKirU

Book a Strategy Call: https://linkedinstrategycall.mailerpage.com

What you need to know to optimize your LinkedIn profile in order to get discovered, seen, and boost your visibility on the platform. Tips to make every part of your profile count and improve connection and networking.

LinkedIn: https://www.linkedin.com/in/brittablanski/

LinkedIn Foundations Guide: https://my.brittajuneandco.com/linkedinfoundations

Book a Strategy Call: https://linkedinstrategycall.mailerpage.com

Discover how embracing initial discomfort can lead to long-term success in building a compelling personal brand. We'll discuss the "investment-reward paradox" and how starting with challenging tasks can make future endeavors easier and more rewarding. 

Whether you're a business owner, executive, or entry-level professional, learn how to navigate LinkedIn's unique environment to enhance your professional presence and open new opportunities.

LinkedIn: https://www.linkedin.com/in/brittablanski/

Website: https://brittajuneandco.com/

50 Low Effort Content Ideas: https://my.brittajuneandco.com/50contentideas

Learning experience designer, strategist, and founder of Light LXD, Christin Lights joins me to discuss how to create engaging, playful learning experiences, the role of humor in professional development, and why gamification isn’t just about points and leaderboards—it’s about motivation. 

Connect with Christin:

LinkedIn: https://www.linkedin.com/in/christinlight/

Website: LightLXD.com

NGO: https://seedsforgoodliving.org/

Resources:

Remote Work Study: https://onlinelibrary.wiley.com/doi/10.1111/peps.12641

LinkedIn Open to Work Banner: https://www.msn.com/en-us/money/careersandeducation/is-using-linkedins-open-to-work-banner-a-mistake-ex-google-recruiter-thinks-so-but-some-career-experts-disagree/ar-BB1lEGh0

In this episode, I tackle the biggest mindset blocks holding professionals back from posting on LinkedIn™—fear of judgment, perfectionism, and the pressure to be 'professional.' I explain why this hesitation isn’t true imposter syndrome, but rather a fear of not being accepted. You’ll learn practical strategies to confidently share your expertise, build your personal brand, and attract opportunities on LinkedIn™. 

50 Low-Effort LinkedIn Content Ideas: https://my.brittajuneandco.com/50contentideas

LinkedIn: https://www.linkedin.com/in/brittablanski/

Website: www.brittajuneandco.com

Book a Strategy Call: https://linkedinstrategycall.mailerpage.com

How do you build real trust and engagement in the workplace? By letting employees tell their own stories. Carl Hodler, co-founder of StoryTagger, shares how employee-driven storytelling transforms company culture, bridges the leadership gap, and drives real change. We dive into why top-down messaging is failing, how peer stories build trust, and why leaders must start listening today. 

Connect with Carl: 

LinkedIn: https://www.linkedin.com/in/carl-hodler/

Website: https://www.storytagger.com/

How to boost your LinkedIn™ presence by understanding the algorithm. LinkedIn's algorithm analyzes engagement, relevance, frequency, and profile completeness to determine content distribution - listen in on what you need to know to make the most of sharing content on LinkedIn™.

Connect with Britta:
Website: www.brittajuneandco.com
LinkedIn: https://www.linkedin.com/in/brittablanski/
Instagram: https://www.instagram.com/brittajuneco/

Book a Strategy Call: https://linkedinstrategycall.mailerpage.com

Resources:
Authored Up Blog: https://authoredup.com/blog/linkedin-algorithm

Leadership coach and trainer specializing in team development, communication, and time management for leaders, Jennifer Recla, joins me to discuss practical tools and mindset shifts to help leaders prioritize effectively, strengthen team dynamics, and lead with confidence and purpose.

Connect with Jennifer: 
LinkedIn: https://www.linkedin.com/in/jenniferrecla/
Website: https://www.jenrecla.com/my-story

How can you weave the personal into the professional on LinkedIn™ without having to share what you're doing outside of work? 

How can you create company content that is more personal and connects with an audience and how can they encourage their employees to share their own "personal" content? 


15 Content Prompts for LinkedIn™: https://my.brittajuneandco.com/contentprompts
Website: https://brittajuneandco.com/
LinkedIn: https://www.linkedin.com/in/brittablanski/