Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.

This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.

Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.

Key Timestamps:

00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the challenge is being findable.

01:09 – 02:34 Understanding the full customer journey: Cold lead → warm lead → client → repeat client

02:34 – 03:04 The mistake most people make online: asking for too much trust too soon.

03:04 – 04:06 How ranking on Google for “business coach” helped Lisa generate high-converting leads.

04:06 – 05:10 Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.

05:10 – 06:10 What to have in place when someone finds you for the first time.

06:10 – 08:00 How to hook people instantly in your videos and why you should give value up front.

08:00 – 09:25 The importance of clarity on your website. If they’re lost, you’ve lost them.

09:25 – 11:10 The three types of content every business needs:

- Content that reaches new people

- Content that builds your brand

- Content that makes your offers clear and easy to buy

11:10 – 14:00 Different ways to reach new audiences: networking, SEO, speaking, ads

14:00 – 15:30 Why marketing matters more than talent — and why you must learn it yourself.

15:30 – 17:00 Credibility signposting: how to show that your brand is experienced and established.

17:00 – 19:00 Why customers need to “test drive” your offer. Discovery calls aren’t enough.

19:00 – 21:00 How Lisa built her events strategy — and why she ran them at a loss to build trust.

21:00 – 23:14 The value of documenting your events and using content as your proof.

23:14 – 25:00 How to create ads from spontaneous moments and event footage.

25:00 – 27:00 Organic social content that builds trust and attention. Why variety matters.

27:00 – 29:00 Selling without pressure. The work you do before the offer is what sells.

29:00 – 31:00 The role of thought leadership in helping people understand what you do and how.

31:00 – 34:00 Turn your real-life insights and client patterns into weekly content.

34:00 – 36:00 Thought leadership as a map: your job is to guide people through the journey.

36:00 – 40:00 Final advice: teach weekly, calibrate your ideas, and document what works.

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/ 

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

#coaching #coachingbusiness #marketingadvice

If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?!

For a lot of people, the true answer is NOT VERY.

We’d want a sales person:

Reaching out to new prospective buyers

Pitching weekly or daily either face to face, at events or on webinars

Using content to build a brand / reach new audiences and retarget them with offers

Building a database and following up

Networking at least twice a week…

RIGHT?

But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they can but not really following up.

When you put it starkly like that, you can see the void…and the opportunity!

In this week’s video, we’re going to have a chat about making sales in your business, looking specifically at:

- What your product needs in order to be attractive (and useful!) to buyers

- How to stand out by innovating in your marketing

- Why content makes selling easier, and what content to make to help!

- The one big feeling a buyer has before they buy from you

- What every step of the journey needs in order to help you make more sales and win more clients in your business

- The true difference between a warm and cold lead…and how to warm up a cold lead nicely

- Do lead magnets work, or rather: Why lead magnets work and how to maximise them.

As ever, this is not a prescriptive list of things to do. It’s more of a discussion about the premise of selling and the core concepts of winning new customers in your business.

Dive in and enjoy!

USEFUL LINKS:

Lisa Bean is a business coach, best-selling writer and motivational speaker. She coaches and advises entrepreneurs and leaders who want to scale up using online marketing, personal brand and funnel marketing.

Join Lisa at a live event, now happening in multiple cities across the UK: https://lisa-bean.com/daretogrowlive/

Explore Lisa’s online business school and group coaching programme ‘Straight Line Through’ https://lisa-bean.com/online-business-course/

Find out more about working with Lisa as your one-to-one business coach: https://lisa-bean.com/online-business-coach/

#businesscoach #motivationalspeaker #salestrainer #motivational #businessadvice

"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this?

In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? 

We'll look at:

- How normal imposter syndrome is and how successful people confront the doubt when it arises.

- How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action.

- How to spot and shift negative thoughts to change your whole focal point and vibration. You're allowed to have negative thoughts! Just don't make them the focus of your vibration.

- The importance of community, and surrounding yourself with positive people trying to grow.

- How to craft a positive narrative around who you are, what you're doing and who you're becoming.

- And how to change who you 'are' by changing your environment.

In this episode, you're going to become really intentional about your energy, your identity and how you respond to doubt and imposter syndrome. I hope you enjoy!

JOIN BE THE PERSON: 

If you’re ready to work on your mindset and create lasting change, join the Be The Person membership. For just £24/month, you’ll access exclusive content, coaching, and a community that supports your growth.

👉 Join here - https://betheperson.co.uk/

🔗 LINKS & RESOURCES

Follow me on Instagram: @lisabeanuk - https://instagram.com/lisabeanuk

Ways to work with me: lisa-bean.com - https://lisa-bean.com/

Subscribe to YouTube for weekly motivation and actionable advice!

📖 TIMESTAMPS:

0:00 – Introduction: Breaking the “Who am I to do this?” mindset

0:37 – Why self-doubt feels so real and how it impacts progress

1:02 – A personal journey through fear and growth

2:15 – The importance of seeking support in the right communities

3:27 – Why self-validation is your most powerful tool

4:45 – How to shift your thoughts to a success-driven mindset

6:42 – Crafting your future by focusing on possibility, not fear

8:07 – The role of environment in affirming who you are becoming

10:05 – Overcoming resistance to change with small, powerful actions

12:23 – Learning to see failure as a sign of progress

15:16 – The game-changing power of repetition and persistence

18:03 – Why discomfort is part of growth and how to embrace it

20:18 – The ultimate shift: Choosing stories that empower your vision

23:40 – Supporting yourself through hard moments with simple actions

26:06 – Reframing failure as the key to success

29:10 – Final thoughts: Celebrate your progress and lean into the journey

How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients.

Here’s what’s covered:

0:00 – Intro: Lisa’s advice for new coaches 00:36 – Who this video is for and revenue goals 01:46 – Step 1: Define your monthly revenue target 02:30 – Step 2: Create a program with a clear structure and outcome 03:39 – How to price your program based on value, not hourly rates 04:50 – Stacking value to make your offer irresistible 05:57 – Importance of filling your calendar with clients—even at reduced rates 06:50 – Define your ideal client and your unique selling proposition 08:05 – Examples of specialised offers to attract your perfect clients 10:00 – Outline your approach to stand out 11:11 – Website vs. energy: what matters most when selling your services 12:01 – Tell your family and friends confidently about your business 13:00 – The power of networking and in-person connections 15:01 – Strategy for making the most of networking events 18:10 – Follow up with people you meet to deepen relationships 20:27 – Building credibility online by sharing your journey and tagging connections 22:11 – How to offer value through a free webinar tailored to client needs 24:50 – How creating value leads to sales opportunities 25:30 – How to start your first few sales online and offline 27:12 – Building a client base before launching a group program 28:42 – Wrapping up: Final thoughts on launching a coaching business

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new reality unfolds in front of you. In today’s video, I’m breaking down the 3-5 essential actions you can take to step into the next level of your life and business.

-

In today’s episode, I'm going to walk you through what it takes to truly change your life, break old patterns, and rise to a whole new level of success and impact.

We're covering: 

0:00 - Intro: Change is a Physical Act Change begins with seeing who you want to become and then physically taking action to make that vision a reality. It’s not just about mindset shifts—it’s about real-world steps that will push you into alignment with your desired life.

1:01 - The Commitment: Moving from Six Figures to Seven I committed to shifting from running a six-figure business to a seven-figure one. In this section, I talk about how I realised the limitations of focusing on "six figures" and the mindset change that came with wanting more. Changing your identity and vibration is the first step to changing your life.

2:55 - Life Mirrors You: What’s Showing Up for You? Your outer world is a direct reflection of your inner state. If you're not happy with what’s happening around you, look inside. I explain how your bank account, relationships, health, and energy levels give you honest feedback about where you’re at in your journey.

3:50 - Manifestation and Vibrational Alignment: Be the Result First You can’t wait for the results to show up before you start acting like the person who already has them. In this section, I dive into how to get into vibrational alignment with your goals and why you need to embody the energy of your desired outcome before it arrives.

5:21 - Interpreting Life Differently: Two People, Same Event Two people can experience the same situation and interpret it completely differently based on their vibration. I share a story about a busy week where I chose to embrace an exciting speaking opportunity instead of feeling overwhelmed—highlighting how your attitude can shift everything.

6:10 - The Glow Up: What My Transformation Looked Like Six to eight weeks ago, I committed to becoming the person who runs a seven-figure business. I break down what this glow-up looked like in action—from shifting my mindset to overhauling my habits and how I carry myself. Your glow-up is waiting for you, but it requires dedication and consistency.

8:03 - Strategy Session: Using ChatGPT to Plan My Business Model When I wanted to figure out how to scale my business to seven figures, I literally took out my laptop, opened ChatGPT, and mapped out a plan. This is one of the key strategies I used to see the path forward and break down seemingly impossible goals into actionable steps.

12:18 - Expanding Capacity: Taking on Bigger Projects In order to level up, I had to expand my capacity to handle more—more clients, more events, more opportunities. I share how I’m ramping up my events, networking, and speaking engagements, and why capacity is critical to scaling your business and achieving bigger goals.

14:45 - Shifting Vibration: Creating Opportunities Through Action When you operate at a higher vibration, new opportunities flow in. From big networking events to new business deals, I explain how staying in that high-frequency state allows you to magnetize better and bigger opportunities.

18:29 - Turning Vision Into Action: It's About Projects, Not Dreams It’s not enough to have a vision—you need to turn that vision into concrete projects. I discuss how making real progress in your business and life requires taking responsibility and setting up systems and actions that align with your goals.

22:40 - Grounding Yourself in Action: Focus on What You Did Do Instead of focusing on what didn’t go right, I ground myself in the actions I did take. I share how reflecting on my wins and consistent actions helps me stay aligned with my bigger vision. This shift from focusing on lack to focusing on action is key to staying in a high vibration.

28:35 - Three Key Responsibility Scales: Vision, Vibration, Healing To see real change, you need to take responsibility for three things: your vision (turning it into action), your vibration (keeping it high and aligned), and your healing (letting go of blocks that are holding you back). I introduce the concept of "responsibility scales" to help you assess where you are and where you need to grow.

37:18 - Visualisation Exercise: Scaling Up Your Life and Business I guide you through a powerful visualisation exercise to help you see what your life looks like at different levels—5/10, 7/10, and 9/10. This is a game-changing practice that will allow you to get clear on what you need to shift to reach your next level.

"We don't want your sales page promise, we want to follow a true 'person of substance.'"

Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection?

More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired?

We don't want the sales page promise, we want to follow a person of substance right? Someone we can trust. Someone who shares true insights from the journey and the market. Someone we can even lean on in tough times.

Being this person of substance is what I'm talking about in today's episode, along with two other vital strategies for building community, audience and business in 2025.

This is my approach to business and truth be told, it always has been.

Press play to:

• Hear an interesting and novel conversation about marketing in 2025
• Learn three key areas to focus your marketing efforts
• Make some key decisions about your updated marketing strategy
• Uncover a really interesting way to hold the room and win more work
• Go through my actual strategy for winning business for 2025.

I know these videos aren't quick and dirty. I want them to be more conversational and richer in insights. So plug me in whilst you're walking the dog or driving to your next event and let's have this chat.

Lisa

#businesscoach #marketingideas #howtomarketyourbusiness #marketingstrategy2025

USEFUL LINKS:

Here's the PDF I referenced on how to develop your own unique Thought Leadership, and become a person of substance: https://lisa-bean.com/tl/

Here's the free webinar on the map to your six figure year: https://lisa-bean.com/6-figure-map/

Want to join me LIVE in the UK? We're hosting events in Leeds and Newcastle. Come join us or, or join the waiting list for London: https://lisa-bean.com/daretogrowlive/

[I'm telling clients to use this sales + marketing approach - Sept 2024] If you're in my world, a client, a future client, someone who wants to work with me to make more sales in their business please watch this. It's the actual answer!

Do these three things if you want to make sales online.

I know that marketing has changed. I can feel it. But this - this is how you respond to it. This is what you do...

This is your step by step strategy for making sales online right now, with detailed instructions on what to do first then next then last.

-

The more I go on this journey of building a seven figure online business AND teaching people how to scale up online I realise this:

SELLING and making sales online is the number one priority in your business and the number one skill to master BUT -

Good hearted people hate selling / or appearing salesy, or even talking about their offers.

So, in this video, I'm going to share an approach with you that will let you grow your reach, build a stronger and more meaningful brand and come to the sales piece effortlessly and logically.

If you want to grow a business online as a course creator or coach, THESE are the three core skills you must master. (I actually share five but the first three are where to focus.)

Dive in and see what you can learn.

Useful links:

Learn how to do this step by step in my £99 6 x lecture 'Marketing to Sell' online course. It's actual fire! https://lisa-bean.com/online-marketing-course/

Work with me for two years to scale your business online - Online and live weekly meetings online business school - https://lisa-bean.com/online-business-course/

The mentor vibes webinar I keep banging on about. If you haven't seen this, don't hesitate. THIS is how you set up the Meta pixel, build audience, generate reach and make sales online - https://lisa-bean.com/mentor-vibes-webinar/

#onlinebusiness #businesscoach #onlinemarketing

I’ve just come back from a massive summer of selling, and it was helped by two things:

(1) I got married and took a week off, so I had to do more in less time to be fully present at my wedding; and,

(2) everyone was reporting 'sales are down, sales are down' but people were looking to me for how to make sales.

It’s a topic no one wants to get into publicly but behind the scenes, soooo many of my client calls are about turning on sales in online businesses.

So, I didn’t even really have the answer. I mean, I did - I know how to sell and what it takes but it felt like this summer, something else was needed...something a little more extra haha.

I reminded myself of two laws that have always served me:

(1) I never got more by doing less - so do more Lisa: explosive action, explosive energy, explosive service; and,

(2) If I put myself out there fully - in heart and spirit and honesty - I would be supported and good things would happen: so turn up and serve Lisa. Go be useful to future clients!

So, I cranked up the content. But, because I didn’t have time to get all my gear out, film, edit and produce, I just filmed stuff live and then reposted that content.

I uploaded an Instagram live, called ‘how to make sales over summer’ (you might have seen it as '100 sales attempts'), to YouTube and to Facebook and my podcast and my site and then emailed it to everyone too.

Then I got clever and spent £100 on ads boosting it to strangers who are most like my current audience and it reached another 60,000 people.

That was pretty cool.

I sent mailers off the cuff, which I typed on my phone...at the gym or on a dog walk.

I made more content for social, scheduled it and sent it. But it wasn’t all Reels for reach. It was stuff I knew my small, current community would see and like. A lot of it came from membership content, insights from client calls and clips from the live I did.

I said yes to speaking at a rather large summer summit (shout out to Jacky who turned up BIG over summer!), even though I really didn’t have the time lol. And I announced a new webinar called ‘Mentor Vibes’, which I made the slides for the day before (because it was literally all so new!) and filmed it live with everyone on the call.

I also finished my '£99 marketing to sell' course, which gave me the perfect 'attraction event' to rave about, so went nuts on telling people about that too haha.

Sales exploded!!!

I sold my £7 guide and my £99 micro course on marketing and won new clients for my £900 hyper focused coaching offer and Straight Line Through (£996) and I’ve got so many people interested in cohort 2 of SLT. It’s madness. But equally it’s not! Because…

💡 If you show up more, with more value, to more people, of course you create more opportunity.

💡 If you run webinars on novel things that are working for you and turn up generously with real knowledge, tactics and energy, of course more people lean into you.

💡 If you say yes and figure it out on the go, of course you’ll fit it in and honour your promises.

💡 If you trust the magic and purpose within you and open the gates and let it out, of course you’ll be of service and magic will take hold of you and the whole situation.

But, I have to say, there was something that made all the difference. Like, it all mashed together to give me the win but when I think about what really made the difference, it’s this:

Authentic vibes: reach: depth: offer.

I showed up as myself and I went a bit mad. I let my full self out to play. Not everyone wanted that energy but those who did welcomed it fully. They wanted it and they needed it. (That's the authentic vibes bit.)

I used free and paid content to get reach. Getting into other people’s fabulous networks was a win too!

Long format, long format, long format. This is the depth bit! Make a live and share it, run a webinar and teach, give people real strategy, real insights, real guidance. Go deep and truly create transformation up front.

Pitch!!! (The offer bit.) I did that webinar and sold my heart out at the end, but in succchh a chill way. I sold my stuff for the people who wanted to work with me and went into the details, but said to those who didn’t “that’s the end of the content if you don’t want to hear the pitch”. Or something like that. And I sold it.

All this to say…

You don't get more from doing less. At this stage, for most business owners, it is explosive action, explosive energy, explosive service that will give you the explosive result.

So what's your next move?

Useful links:

Free 60 minute webinar on how to use this approach, instant access: https://lisa-bean.com/mentor-vibes-webinar/

£7 guide - answer these questions before you engage a coach to make more sales in your business, or you'll waste your coaching spend. https://lisa-bean.com/paid-to-serve/

£99 micro course - THE 6 core things you must know to turn on sales in your online business: https://lisa-bean.com/online-marketing-course/

#businesscoach

In this episode, I'm going to give you 3 inspiring (and honest) sales ideas for the summer. I'm also going to explain why it's so vitally important that you turn up over summer, and how to reposition sales and marketing in your mind to lean in with more focus. 

P.s. If you want to check out the brand new marketing course I mention in the episode, click here: 

https://lisa-bean.com/online-marketing-course/

This is THE online marketing course for good people, teaching you how to nail your niche, really speak to your ideal customer and make sales in your online business without any more delay.

Masculine energy creates the safety and carves out the time our feminine energy needs in order to breathe into our art.

When people aren't making progress in their business, we can say they're stuck and don't know what to try next, they're overwhelmed by all the jobs on their list, they have a subconscious block that's causing them to self-sabotage, they're exhausted from all the effort (burnt out) or the classic: I just don't have time.

This can all be true.

But you know what else might be true?

They might be excellent at feminine flow and terrible at masculine container.

Or the other way around.

The feminine flow is the unfolding of the work, the flow. It's you being you. It's you enjoying being alive. It's the intuition on what to do. It's the very act of creating in pure joy. For me, it's the silence of the day.

The masculine container is the goal, the allocated time, the deadline and the security. It says: "You're safe, go ahead". For me, it's time in my diary, allocated to work on something I care about.

When you realise both are needed to be successful you can start to look at what you're good at and where you need to put a little more focus.

For example, setting the alarm and getting up with purpose is your masculine energy. Enjoying a slow breakfast, walking the dog in peace (listening to the birds and enjoying nature), then sitting down to create without pressure is your feminine energy.

Likewise, making a to do list is masculine energy. Journalling to clear your thoughts is feminine energy. Putting allocated time in your diary is masculine energy. Enjoying your spontaneity in that time is your feminine energy.

If you're overwhelmed by all the things on your list, you never have time to create your art or or you're afraid you won't make it through the month, you need to learn how to master your masculine energy to give yourself security, to provide focus, to ring fence time for your important art.

If you're lost in mindless tasks, your nervous system feels totally overstimulated, you feel angry and irritable and burnt out by the end of the day, you need to learn how to give room to your feminine energy to offload the deadlines, to sit in your own energy and to make time for you, to make your art, to soak up the healing vibes of nature. This is the topic of today's episode. It's actually taken from last month's membership content on how to balance masculine and feminine energies to bring your work to the world.

Watching this, you will understand how masculine and feminine energy combine to help you bring your art to the world, you'll get original new ideas for experiencing both energies and you'll have also get a chance to see what this Be The Person membership is all about.

I really hope you enjoy today's episode. If you do, drop me a little message to let me know.

Lisa

USEFUL LINKS: 

Join Be The Person, the membership, to access the chapter and worksheet for this content: https://betheperson.co.uk/membership/