I wish I could convey this one thing about marketing.

MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT

Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact. 

If we can get someone's attention, get them to pay attention to us, and share something that truly changes their life, then we're marketing. For this reason, simply posting isn't marketing. Marketing is more about building a connection between your brand and value that your clients want.

Examples of things clients might say about your content are:

• "I follow them because they inspire me"
• "I follow them because they tell the truth about [XXX]"
• "I follow them because they're funny and help me tune out of my life"
• "I follow them because they share technical details on how to [XXX}"
• "I follow them because they're helping me to face the truth about how I [XXX]"

When you think about your marketing, what do you want clients to say about you; why do they follow you; what do you give them? Put another way, we can ask about the impact we're having on someone's life. I think when someone comes across your content for the first time, they don't actually want to follow you. They're following too many people already. To get the follow, you've got to share something novel, new, insightful, truly helpful.

When I challenge people on their marketing, I often ask them if they're posting what it really takes or a more palatable version. Are they really running the steps they're sharing in their own lives, or are they doing something different? In my marketing, I've always told the truth about how hard business is, about how much time it takes to build a brand, about the steps required up front to make sales.

There was a fear for me that the process was too hard for people and they'd not do it, so not follow me. But honestly, I couldn't see another way? I had to tell people the truth because I had to get them turned on to the real work as quickly as possible. I therefore focused on a mix of 'how to' marketing content and the mindset work needed to do that difficult work in the first place.

As you watch (or listen to) today's episode, I want you to consider seven key questions:

1. What is the real problem I solve - not just the surface symptom, but the deeper challenge they’re facing?
2. What does it truly take to solve this problem - and what honest content can I make around this?
3. What questions are my high calibre clients searching out and how can I make content to answer those questions?
4. How can I 'show' more of my expertise, rather than just talk about it?
5. What’s the emotional shift you want your content to create in someone - from stuck to hopeful, from confused to clear, from overwhelmed to decisive?
6. What’s one truth you’ve been holding back from sharing because you’re afraid it’s too much — and what would happen if you shared it anyway?
7. If someone binge-watched your last 10 pieces of content, what would they say your brand stands for?

If you enjoy this episode, don't forget to hit like and subscribe for more.

I felt sick the day after I offered Chris, my new videographer, a role.

You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it.

The feelings surprised me.

I’ve hired before.

I’ve had teams before.

I’ve made leaps before.

But this time it felt different.

I felt resourced. I felt certain. I felt ready.

So why the anxiety?

Anxiety often arises when our brain’s fear circuitry - particularly the amygdala - triggers a stress response that doesn’t quite match the situation. It was useful from an evolutionary standpoint, helping humans to anticipate danger. But now, it can misfire, leading to things like catastrophising a situation (I’m going to go bankrupt!), focusing on the threat and not the reality (all my sales with dry up), feelings of being ‘beyond our comfort zone’ (I’m not ready for this, it’s too much!).

Do any of those sound familiar? Other, more subtle ones include:

• I’m not good enough / cut out to do this
• Someone is going to find me out
• I’m not doing enough!
• Something bad is about to happen
• Other people seem to find this easier!
• I need to learn one more thing, then I’ll be ready

I recognise all of those.

In fact, I’ll let you in on a secret. I started my masters in Psychology because I wanted to know what made a great entrepreneur. I didn’t know if I had what it took to ‘make it’, to go all the way. I wanted to find the perfect formula for entrepreneurship and model it. Ha. I’ll tell you how that goes. For now, I’ll just keep showing up shall I?

The hard thing about entrepreneurship is that we have to live in this zone of discomfort to grow. We’re constantly in the leap between safe havens. And just when we’ve mastered one thing, we have to master another, and another. This constant cycle of growth is very taxing on our nervous systems, on the very human part of ourselves, and this tax shows up as fear, anxiety, burnout, exhaustion, procrastination. If we put it off, we can’t fail right? We sit with the pain of avoidance, just to save ourselves from the pain of change.

For this reason, being successful as an entrepreneur isn’t really about the leap itself. It’s actually about the gap in between one version of ourselves and the next. It’s about how we resource ourselves in that gap. It’s about how we react to the feelings of discomfort, which only show up in the gap. It’s about how we choose to act as we land on the other side of the gap.

I find that when I make ‘the leap’, I want to stay the same. I want to have the same feelings, the same comforts, the same thoughts. I want to prioritise the same things, do the same activities, continue with the same behaviours. But I can’t. The net sum of those things is the person on the other side of the gap.

To continue is to go back.

To change is to stick the landing.

And this is what we’re exploring in today’s episode.

Ready to dive in?

If you’re in the middle of a leap - or find yourself avoiding one - this episode will help you to see where you are in the process, discover what it’s going to take to stick the landing, and focus on the person you need to become, not the fear holding you back!

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🔗 Want to go deeper? Join the Be The Person membership for the mindset and healing work required to make this leap: https://betheperson.co.uk/membership/

"If they’re not buying from you, they’re still buying — they’re just buying from someone else."

In today’s video, I’m sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated market.

This isn’t (just) about “hustling harder” or simply posting more reels. It’s about making strategic moves, trusting yourself more deeply on the key details, and having the courage to try something bold and new to reach new people.

By the end of this video, you’ll have a fresh perspective on what’s really holding you back, with new ideas for marketing your business in 2025. 

We cover:

• Why your business isn’t growing (and how to fix it)
• How to push into new markets, even if you're just getting started
• Why relying too heavily on your coach could be holding you back
• The best possible way to respond to failure (which will be frequent)

Key moments: 

00:00 – 00:25

Why posting on social media isn’t growing your business, and what will instead.

00:25 – 00:49

Lisa outlines the 3 key ideas:

• Push into new markets
• Don’t trust your coach on the details
• Get better, faster

00:49 – 03:33

Pushing into new markets:

Lisa shares how she broke into new cities (Leeds, Birmingham, Newcastle) without a network - and challenges you to do the uncomfortable to expand your reach and grow your network.

03:33 – 06:00

Simple strategies for expanding your reach - online and offline. From Facebook groups to city-specific ads and Google Maps hacks.

06:00 – 08:00

Why posting on social media is not enough and what to do instead.

08:00 – 11:09

Why you should stop relying on your coach for everything and bring better data to the table.

11:09 – 13:08

Taking real risks in the market to generate insight, not just polish offers behind the scenes.

13:08 – 14:10

Turn failed launches into feedback loops. Lisa shares a behind-the-scenes story about a £99 offer that failed… and the £20k result that followed.

14:10 – 17:05

Failing quickly: The power of testing, iteration, and relentless experimentation.

17:05 – 18:35

How consistent reps and real-world experience make you a better speaker, creator, and business owner.

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Enjoyed this episode?

Hit like, subscribe, and leave a comment — I’m a real human and I read every one.

And if you're ready to lean into your marketing and sales efforts in 2025, check out my 6-hour training 'Marketing to Sell' for just £99:

https://lisa-bean.com/business/grow-your-business-2025/ 

#businessgrowth #businesscoach #howtogrow #marketing

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.

This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.

Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.

Key Timestamps:

00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the challenge is being findable.

01:09 – 02:34 Understanding the full customer journey: Cold lead → warm lead → client → repeat client

02:34 – 03:04 The mistake most people make online: asking for too much trust too soon.

03:04 – 04:06 How ranking on Google for “business coach” helped Lisa generate high-converting leads.

04:06 – 05:10 Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.

05:10 – 06:10 What to have in place when someone finds you for the first time.

06:10 – 08:00 How to hook people instantly in your videos and why you should give value up front.

08:00 – 09:25 The importance of clarity on your website. If they’re lost, you’ve lost them.

09:25 – 11:10 The three types of content every business needs:

- Content that reaches new people

- Content that builds your brand

- Content that makes your offers clear and easy to buy

11:10 – 14:00 Different ways to reach new audiences: networking, SEO, speaking, ads

14:00 – 15:30 Why marketing matters more than talent — and why you must learn it yourself.

15:30 – 17:00 Credibility signposting: how to show that your brand is experienced and established.

17:00 – 19:00 Why customers need to “test drive” your offer. Discovery calls aren’t enough.

19:00 – 21:00 How Lisa built her events strategy — and why she ran them at a loss to build trust.

21:00 – 23:14 The value of documenting your events and using content as your proof.

23:14 – 25:00 How to create ads from spontaneous moments and event footage.

25:00 – 27:00 Organic social content that builds trust and attention. Why variety matters.

27:00 – 29:00 Selling without pressure. The work you do before the offer is what sells.

29:00 – 31:00 The role of thought leadership in helping people understand what you do and how.

31:00 – 34:00 Turn your real-life insights and client patterns into weekly content.

34:00 – 36:00 Thought leadership as a map: your job is to guide people through the journey.

36:00 – 40:00 Final advice: teach weekly, calibrate your ideas, and document what works.

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/ 

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

#coaching #coachingbusiness #marketingadvice

If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?!

For a lot of people, the true answer is NOT VERY.

We’d want a sales person:

Reaching out to new prospective buyers

Pitching weekly or daily either face to face, at events or on webinars

Using content to build a brand / reach new audiences and retarget them with offers

Building a database and following up

Networking at least twice a week…

RIGHT?

But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they can but not really following up.

When you put it starkly like that, you can see the void…and the opportunity!

In this week’s video, we’re going to have a chat about making sales in your business, looking specifically at:

- What your product needs in order to be attractive (and useful!) to buyers

- How to stand out by innovating in your marketing

- Why content makes selling easier, and what content to make to help!

- The one big feeling a buyer has before they buy from you

- What every step of the journey needs in order to help you make more sales and win more clients in your business

- The true difference between a warm and cold lead…and how to warm up a cold lead nicely

- Do lead magnets work, or rather: Why lead magnets work and how to maximise them.

As ever, this is not a prescriptive list of things to do. It’s more of a discussion about the premise of selling and the core concepts of winning new customers in your business.

Dive in and enjoy!

USEFUL LINKS:

Lisa Bean is a business coach, best-selling writer and motivational speaker. She coaches and advises entrepreneurs and leaders who want to scale up using online marketing, personal brand and funnel marketing.

Join Lisa at a live event, now happening in multiple cities across the UK: https://lisa-bean.com/daretogrowlive/

Explore Lisa’s online business school and group coaching programme ‘Straight Line Through’ https://lisa-bean.com/online-business-course/

Find out more about working with Lisa as your one-to-one business coach: https://lisa-bean.com/online-business-coach/

#businesscoach #motivationalspeaker #salestrainer #motivational #businessadvice

"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this?

In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? 

We'll look at:

- How normal imposter syndrome is and how successful people confront the doubt when it arises.

- How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action.

- How to spot and shift negative thoughts to change your whole focal point and vibration. You're allowed to have negative thoughts! Just don't make them the focus of your vibration.

- The importance of community, and surrounding yourself with positive people trying to grow.

- How to craft a positive narrative around who you are, what you're doing and who you're becoming.

- And how to change who you 'are' by changing your environment.

In this episode, you're going to become really intentional about your energy, your identity and how you respond to doubt and imposter syndrome. I hope you enjoy!

JOIN BE THE PERSON: 

If you’re ready to work on your mindset and create lasting change, join the Be The Person membership. For just £24/month, you’ll access exclusive content, coaching, and a community that supports your growth.

👉 Join here - https://betheperson.co.uk/

🔗 LINKS & RESOURCES

Follow me on Instagram: @lisabeanuk - https://instagram.com/lisabeanuk

Ways to work with me: lisa-bean.com - https://lisa-bean.com/

Subscribe to YouTube for weekly motivation and actionable advice!

📖 TIMESTAMPS:

0:00 – Introduction: Breaking the “Who am I to do this?” mindset

0:37 – Why self-doubt feels so real and how it impacts progress

1:02 – A personal journey through fear and growth

2:15 – The importance of seeking support in the right communities

3:27 – Why self-validation is your most powerful tool

4:45 – How to shift your thoughts to a success-driven mindset

6:42 – Crafting your future by focusing on possibility, not fear

8:07 – The role of environment in affirming who you are becoming

10:05 – Overcoming resistance to change with small, powerful actions

12:23 – Learning to see failure as a sign of progress

15:16 – The game-changing power of repetition and persistence

18:03 – Why discomfort is part of growth and how to embrace it

20:18 – The ultimate shift: Choosing stories that empower your vision

23:40 – Supporting yourself through hard moments with simple actions

26:06 – Reframing failure as the key to success

29:10 – Final thoughts: Celebrate your progress and lean into the journey

How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients.

Here’s what’s covered:

0:00 – Intro: Lisa’s advice for new coaches 00:36 – Who this video is for and revenue goals 01:46 – Step 1: Define your monthly revenue target 02:30 – Step 2: Create a program with a clear structure and outcome 03:39 – How to price your program based on value, not hourly rates 04:50 – Stacking value to make your offer irresistible 05:57 – Importance of filling your calendar with clients—even at reduced rates 06:50 – Define your ideal client and your unique selling proposition 08:05 – Examples of specialised offers to attract your perfect clients 10:00 – Outline your approach to stand out 11:11 – Website vs. energy: what matters most when selling your services 12:01 – Tell your family and friends confidently about your business 13:00 – The power of networking and in-person connections 15:01 – Strategy for making the most of networking events 18:10 – Follow up with people you meet to deepen relationships 20:27 – Building credibility online by sharing your journey and tagging connections 22:11 – How to offer value through a free webinar tailored to client needs 24:50 – How creating value leads to sales opportunities 25:30 – How to start your first few sales online and offline 27:12 – Building a client base before launching a group program 28:42 – Wrapping up: Final thoughts on launching a coaching business

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new reality unfolds in front of you. In today’s video, I’m breaking down the 3-5 essential actions you can take to step into the next level of your life and business.

-

In today’s episode, I'm going to walk you through what it takes to truly change your life, break old patterns, and rise to a whole new level of success and impact.

We're covering: 

0:00 - Intro: Change is a Physical Act Change begins with seeing who you want to become and then physically taking action to make that vision a reality. It’s not just about mindset shifts—it’s about real-world steps that will push you into alignment with your desired life.

1:01 - The Commitment: Moving from Six Figures to Seven I committed to shifting from running a six-figure business to a seven-figure one. In this section, I talk about how I realised the limitations of focusing on "six figures" and the mindset change that came with wanting more. Changing your identity and vibration is the first step to changing your life.

2:55 - Life Mirrors You: What’s Showing Up for You? Your outer world is a direct reflection of your inner state. If you're not happy with what’s happening around you, look inside. I explain how your bank account, relationships, health, and energy levels give you honest feedback about where you’re at in your journey.

3:50 - Manifestation and Vibrational Alignment: Be the Result First You can’t wait for the results to show up before you start acting like the person who already has them. In this section, I dive into how to get into vibrational alignment with your goals and why you need to embody the energy of your desired outcome before it arrives.

5:21 - Interpreting Life Differently: Two People, Same Event Two people can experience the same situation and interpret it completely differently based on their vibration. I share a story about a busy week where I chose to embrace an exciting speaking opportunity instead of feeling overwhelmed—highlighting how your attitude can shift everything.

6:10 - The Glow Up: What My Transformation Looked Like Six to eight weeks ago, I committed to becoming the person who runs a seven-figure business. I break down what this glow-up looked like in action—from shifting my mindset to overhauling my habits and how I carry myself. Your glow-up is waiting for you, but it requires dedication and consistency.

8:03 - Strategy Session: Using ChatGPT to Plan My Business Model When I wanted to figure out how to scale my business to seven figures, I literally took out my laptop, opened ChatGPT, and mapped out a plan. This is one of the key strategies I used to see the path forward and break down seemingly impossible goals into actionable steps.

12:18 - Expanding Capacity: Taking on Bigger Projects In order to level up, I had to expand my capacity to handle more—more clients, more events, more opportunities. I share how I’m ramping up my events, networking, and speaking engagements, and why capacity is critical to scaling your business and achieving bigger goals.

14:45 - Shifting Vibration: Creating Opportunities Through Action When you operate at a higher vibration, new opportunities flow in. From big networking events to new business deals, I explain how staying in that high-frequency state allows you to magnetize better and bigger opportunities.

18:29 - Turning Vision Into Action: It's About Projects, Not Dreams It’s not enough to have a vision—you need to turn that vision into concrete projects. I discuss how making real progress in your business and life requires taking responsibility and setting up systems and actions that align with your goals.

22:40 - Grounding Yourself in Action: Focus on What You Did Do Instead of focusing on what didn’t go right, I ground myself in the actions I did take. I share how reflecting on my wins and consistent actions helps me stay aligned with my bigger vision. This shift from focusing on lack to focusing on action is key to staying in a high vibration.

28:35 - Three Key Responsibility Scales: Vision, Vibration, Healing To see real change, you need to take responsibility for three things: your vision (turning it into action), your vibration (keeping it high and aligned), and your healing (letting go of blocks that are holding you back). I introduce the concept of "responsibility scales" to help you assess where you are and where you need to grow.

37:18 - Visualisation Exercise: Scaling Up Your Life and Business I guide you through a powerful visualisation exercise to help you see what your life looks like at different levels—5/10, 7/10, and 9/10. This is a game-changing practice that will allow you to get clear on what you need to shift to reach your next level.

"We don't want your sales page promise, we want to follow a true 'person of substance.'"

Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection?

More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired?

We don't want the sales page promise, we want to follow a person of substance right? Someone we can trust. Someone who shares true insights from the journey and the market. Someone we can even lean on in tough times.

Being this person of substance is what I'm talking about in today's episode, along with two other vital strategies for building community, audience and business in 2025.

This is my approach to business and truth be told, it always has been.

Press play to:

• Hear an interesting and novel conversation about marketing in 2025
• Learn three key areas to focus your marketing efforts
• Make some key decisions about your updated marketing strategy
• Uncover a really interesting way to hold the room and win more work
• Go through my actual strategy for winning business for 2025.

I know these videos aren't quick and dirty. I want them to be more conversational and richer in insights. So plug me in whilst you're walking the dog or driving to your next event and let's have this chat.

Lisa

#businesscoach #marketingideas #howtomarketyourbusiness #marketingstrategy2025

USEFUL LINKS:

Here's the PDF I referenced on how to develop your own unique Thought Leadership, and become a person of substance: https://lisa-bean.com/tl/

Here's the free webinar on the map to your six figure year: https://lisa-bean.com/6-figure-map/

Want to join me LIVE in the UK? We're hosting events in Leeds and Newcastle. Come join us or, or join the waiting list for London: https://lisa-bean.com/daretogrowlive/

[I'm telling clients to use this sales + marketing approach - Sept 2024] If you're in my world, a client, a future client, someone who wants to work with me to make more sales in their business please watch this. It's the actual answer!

Do these three things if you want to make sales online.

I know that marketing has changed. I can feel it. But this - this is how you respond to it. This is what you do...

This is your step by step strategy for making sales online right now, with detailed instructions on what to do first then next then last.

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The more I go on this journey of building a seven figure online business AND teaching people how to scale up online I realise this:

SELLING and making sales online is the number one priority in your business and the number one skill to master BUT -

Good hearted people hate selling / or appearing salesy, or even talking about their offers.

So, in this video, I'm going to share an approach with you that will let you grow your reach, build a stronger and more meaningful brand and come to the sales piece effortlessly and logically.

If you want to grow a business online as a course creator or coach, THESE are the three core skills you must master. (I actually share five but the first three are where to focus.)

Dive in and see what you can learn.

Useful links:

Learn how to do this step by step in my £99 6 x lecture 'Marketing to Sell' online course. It's actual fire! https://lisa-bean.com/online-marketing-course/

Work with me for two years to scale your business online - Online and live weekly meetings online business school - https://lisa-bean.com/online-business-course/

The mentor vibes webinar I keep banging on about. If you haven't seen this, don't hesitate. THIS is how you set up the Meta pixel, build audience, generate reach and make sales online - https://lisa-bean.com/mentor-vibes-webinar/

#onlinebusiness #businesscoach #onlinemarketing