The Lisa Pezik Show

The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media.

Wasted time, money and effort is defeating at all levels of business which is why Lisa Simone Richards works with online coaches to break through the noise and get seen online everywhere.

Through her free workshops, masterclasses and mentorship program, she gives entrepreneurs the insider secrets on how to get exposure and reach more people without spinning their wheels on social media or wasting money on Facebook ads.

Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.

In today’s episode Host Lisa Pezik sits down with Lisa Simone Richards to discuss:

5:00 why you don’t want to be a best kept secret

6:00 why PR is rarely a one and done and why landing a big publication like Oprah or Forbes may not be THE best way to put money in your bank account

7:30 the ABCs of visibility 

10:30 why you need to figure out your visibility first

11:20 what role social media plays for businesses just getting started

11:45 how to pitch yourself as a guest on any platform

13:45 the ladder of publicity: three types or publicity you need to consider and in which order to execute

20:05 the don’ts of public relations

22:55 why it’s good to be bored of your own content

26:10 how consistency builds the know, like and trust factor across all platforms

Links from today’s episode:

www.lisasimonerichards.com

FREE 2-Day Get the Word Out Workshop

FREE Perfect Pitch Podcast Template

FREE Quiz: How Should You Get Visibility Online as a Coach

6-Month Online Visibility Accelerator Mentorship Program

Work with Lisa Pezik:

If you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here. 

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the personal side of business. She is the owner of a group therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur podcast, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does.

In episode 209 of The Lisa Pezik Show, Amber and Lisa discuss:

5:09 the go go go hustle of entrepreneurship 

7:01 when something goes wrong in your life

7:51 hitting rock bottom

9:03 signs of burnout

12:45 hiring well before your business needs it

14:20 the never do again list

16:03 why training new hires isn’t a burden

19:40 it's not worth it, I’ll do it all myself mentality

21:10 the hiring crisis

23:02 making the space for communication  

26:37 importance of energy management

31:40 what’s happening next

Want more from Amber? Be sure to check out amberhawley.com where she is busy helping high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. And don’t miss out on The Easily Distracted Entrepreneur Podcast where she aims to make the entrepreneurial journey less lonely and a lot more fun!

Connect with Amber on all the social media platforms:

YouTube

Instagram

Linkedin

Facebook

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here. 

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase.

With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business.

He is uniquely positioned to give your business the inside track with his years of experience in television and the online space, that includes hundreds of millions of views for his customers and millions in tracked sales.

 

In episode 208 of The Lisa Pezik Show, Joseph and Lisa discuss:

 

2:36 is it better to be ignored or look silly

6:31 why marketing is like a salad

10:02 how long should your sales videos be

11:37 why people stop watching videos

14:04 how to earn the right to sell

15:30 why you can't build a sales campaign around guessing 

17:01 the 8 step process

17:09 step 1 : understand who you’re talking to

21:42 step 2 : brainstorm 50 bad ideas

24:02 step 3 : scripting

28:27 step 4 : add in the comedy

34:25 step 5 : production

43:10 step 6 : visuals                                                                                                                                                                                   

Want more from Joseph? Be sure to check out FunnySalesVideos.com where you can learn to create memorable stories that stand out and drive predictable sales. If you’re ready to start your own funny sales video Joseph and his team are ready to start brainstorming today or you can always click here for your own 8 step guide to creating your own funny video.

 

Connect with Joseph on all the social media platforms: 

Linkedin

Instagram

Facebook

If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment.

In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss:

6:30 recognizing your core values and core audience when growing a business 

7:00 the impact your values have on your decision making process

8:01 why some decisions in your business are an easy yes or a quick no

9:45 strive for consistency in your business and personal life 

11:39 standing up for your values in order to stand out

12:37 how to find your companies true values 

13:14 why you should stand for your values

16:31 learning about yourself when out of your comfort zone

19:21 having the courage to go into the unknown 

Want more from Ashlee? At Ashlee Sang Consulting you will be coached to stand up for your core values and shown how to grow your business.

Connect with Ashlee on all the social media platforms:

Linkedin

Instagram

Facebook

Twitter

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here. 

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven, is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process. 

With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. 

Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically.

In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss:

6:09 what buying signals are and ways to act on those signals

7:42 what not to say when someone asks for your pricing

9:37 what the selling staircase is and why it’s important to know what step you are on

11:58 the two big missteps we make (in business and in life)

20:08 what you need to do in order to gain long-term referrals

23:32 why you shouldn’t chase clients

25:53 how to ask permission to sell to someone

32:39 why it’s a good thing to attract and repel customers

If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at yoursalesmaven.com An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. 

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki  on all the social media platforms:

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://www.linkedin.com/in/nicolerausch/

If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business. 

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here. 

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place. 

In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to connect with others. 

Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year. 

In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss:

1:53 why elevator pitches don’t work 

5:15 how you can do more business with people who bring you joy

6:44 what freedom as a business owner looks like

9:01 the key component in getting better referrals

10:29 the type of revenue that every business needs in order to be successful

12:37 when and why you should fire clients

17:04 the statistics behind referrals and the best place to get them

21:00 the difference between marketing and referrals

22:58 what you should ask for instead of referrals

Want more from Matt? You can visit his website at breakthrough-champion.com Matt also has  a free referral guide you can access to fire up your referrals here

Connect with Matt on Social:

LinkedIn: @mattwordspeaks

Facebook: @breakthroughchampion

Learn more from Matt by reading his books: 

“MORE Word of Mouth Referrals: Lifelong Customers and Raving Fans”

“The High-Five Effect - How to Do Business with People Who Bring You Joy”

Listen to Matt’s Podcast, “The Mass Business Podcast” on all major podcast platforms. 

Today’s episode was all about referrals. And the main point of referrals is to increase our sales. If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business. 

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here. 

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

Through a mental health breakdown that turned out to be her biggest blessing, Elvira Hopper, Founder of The Love Your Vibe Transformation, left behind a 20 year, 6 figure, award-winning big pharma career to live her most aligned & authentic fully self-expressed BEST LIFE...free of mental health & marital struggles in her late 40's. Her transformation led her to miraculously becoming a pro jazz artist at 51.

She has performed & recorded on world class jazz stages with and for celebrities, including Oprah Winfrey's beloved, Stedman Graham. Elvira doesn't work a day in her life as all she chooses to do is in her joy & genius zone. She believes we could create 'heaven-on-earth' if we ALL lived 'aligned, authentic & fully self-expressed'!

In Episode 204 Lisa and Elvira sit down to discuss: 

1:50 how to create boundaries around your energy

4:40 what it looks like to be fully aligned with your authentic self

6:40 what it looks like to call on your highest self

13:30 what happens when we are out of alignment with our true selves

16:20 why we get bullied as adults

18:30 the good that can come from rock bottom

20:05 how to be humble but fierce

24:00 why sound healing may be the way you can finally unlock the power of meditation

28:00 how to get into a good headspace

29:33 what people want to see instead of “perfect”

If you are ready to live in alignment, to love your vibe, to stop living in fear and want more time with Elvira, make sure you visit her at www.elvirahopper.com or follow her on social @evhopper and @theloveyourvibetransformation.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

Have you been thinking about quitting your day job and pursuing the life of an entrepreneur? Or maybe you already are an entrepreneur and you're wondering whether or not you should keep going, if it's time to quit or maybe if it's time to get an investor. If any of the above resonates true for you then this episode is for you.

In Episode 203, Host Lisa Pezik interviews Steve Hoffman, The Founder of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.

Steve is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

In Episode 203 Lisa and Steve discuss:

5:38 the number one thing that trips entrepreneurs up

8:53 the true responsibility of an entrepreneur

13:30 why you can't create demand

17:45 what your customer can tell you (and what they can't)

20:17 reasons why you should not be an entrepreneur

21:41 the only great reason to be an entrepreneur

23:49 the number one quality an entrepreneur needs to be successful

24:23 the role of a CEO

29:36 what you must do in order to secure an investor

Steve offers an incredible free gift, The 10 Commandments of Venture Capital. 

Want to connect with Steve more? Visit him at foundersspace.com or connect on any of his social platforms. 

Twitter:  https://twitter.com/foundersspace

Facebook:  https://www.facebook.com/groups/foundersspace/

LinkedIn:  https://www.linkedin.com/in/foundersspace/

Instagram:  https://www.instagram.com/foundersspace/

And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.

 

 

Did you start your business with the idea of having freedom; time freedom, financial freedom, freedom to pursue your life's purpose? And then somewhere in your entrepreneurial journey did you start to feel anything but free? 

Vanessa Shaw, Founder of The Business Growth Academy, helps entrepreneurs get crystal clear on what freedom looks like to them and then helps them pursue it. 

In Episode 202 of The Lisa Pezik show, Host Lisa Pezik and Vanessa Shaw discuss:

2:48 what does freedom actually look like

5:03 areas where entrepreneurs spend time on the wrong things

6:52 two common times entrepreneurs feel anything but free

7:40 the difference between flexibility and freedom

11:59 - why it's important to be specific 

13:40 - the 5 freedoms that will change your life but professionally and personally

     13:40 freedom of self-expression

     16:09 financial freedom

     18:00 time freedom

     20:52 freedom of relationships

     23:22 freedom of purpose

29:36 - two main things that hold us back from being free

Vanessa shares about the million dollar question that every entrepreneur should ask themselves. Want to know what it is and how to answer it for your business? Visit themilliondollarquestion.com to download a free copy of her book.

Want more from Vanessa? Listen to her podcast, "Get Rich without Being a Bitch"

Follow Vanessa on Instagram @vanessashawcoach

Connect on Linkedin 

Follow Vanessa on Facebook 

And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.

If you’ve ever wanted to start a side hustle but haven’t been sure where to begin, you won’t want to miss this episode with today’s guests, Carrie Bohling and Craig Clickner, a husband and wife duo, who are co-founders of several companies, including Tandem Consulting and their non-profit Tandem Giving Inc. Their businesses, which initially started as side hustles, have allowed them to step away from their full-time corporate careers and instead, become full-time parents and entrepreneurs as well as recently published authors with their book "So You Want to Start a Side Hustle."

In today’s episode we discuss:

8:57 why you might actually have more time than you think to start a side hustle

10:31 how to successfully walk away from your corporate gig

13:02 pieces of income vs. peace of mind

13:30 the traps entrepreneurs fall into

16:41 the path to passive income

20:18 why you don’t need to be passionate to start a side hustle

30:00 the difference between mindset and life set

Now more than ever it’s possible to make side money, especially if you know what you’re willing to sacrifice in order to achieve your goals. It’s also better if you have a mentor to help guide you along the way. Save your time and energy and learn from someone else’s mistakes and insight as you begin your path to entrepreneurship.

If you’d like to work with Carrie and Craig you can learn more about their programs here. And of course if you’re looking to grow your existing company, we’d love to help with your digital content and lisapezik.com. Sign up for the course and learning style you prefer best here.