We talked with  founder, Erica Yang of Real Hype Creative. Erica Yang,  is an expert of Chinese social media and is bringing her expertise to the US market to develop and expand brands on a global scale with influencer marketing. Her clients include brands of the top tier celebrities such as Steve Aoki, Akon, Maggie Q, G-Easy, just to name a few. And we're gonna dive in and talk about how Erica and Real Hype Creative are doing some really fun things in the cutting edge technology and what we can expect to see over on the TikTok app based on China's Douyin app that is years ahead of the US TikTok app.

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Website: Real Hype Creative

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Looking to build a solid online community? Then this episode is for you!

You won't believe how these bird channels are building one of the biggest communities on TikTok right now!! How are they doing it? Using the TikTok group live feature!!

Gizmo the Grey Bird, Cosmo the funny Parrot, and Qbert and Friends have been going live together along with many other bird accounts and through their efforts are starting to build a massive community.

This community is having a positive experience not only for the many birds who join and watch, but is effecting the hundreds of thousands of people who watch daily in an incredible way in helping with Mental Health!

We hope that this episode brings you a lot of fun, joy, laughter and value on how you can start using TikTok features like the lives to grow your online community!

Be sure to Follow the BizTok for TikTok podcast wherever you listen to podcasts so you never miss a new episode.

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Kyle Kaplanis - HOST

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis
• YouTube - The Web3 Guy

Gizmo The Grey Bird
Emily Vincent - Mum

• TikTok - @gizmothegreybird
• Instagram - @gizmo_the_greybird
• YouTube - Gizmo The Grey Bird

Cosmo the Funny Parrot
Cindy - Mom

• TikTok - @cosmothefunnyparrot
• Instagram - @cosmothefunnyparrot
• YouTube - Cosmo the Funny Parrot

Qbert and Friends
Bruce - Dad

• TikTok - @qbert_the_grey
• Instagram - @qbert_the_grey
• YouTube - Bad Gamer Good Bird

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Mikhael has reimagined what social media can be with Needle Music, the world’s first social platform built to facilitate meaningful connections through music. Despite all the negative effects that social media has on one’s mental health, Mikhael is a firm believer in its positive power. Needle is the perfect case study, bringing together consumers and influencers in a space that rewards both parties for their interactivity. They've placed an emphasis on TikTok marketing, and Mikhael hopes to ride the wave of creator empowerment that the platform has ushered in.

Guest:
Mikhael Porter - LinkedIn

Needle Music
TikTok - @needle.music
Instagram - @needle.music

Download the Needle Music on the IOS or Android App Store Today!

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COMMUNITY, COMMUNITY, COMMUNITY!!!

We are in the new world where your community is where your value is, not in your follower count! We are seeing a massive change on how advertisers are working with creators and due to more resources and tools that advertisers have to track metrics and performance we are seeing advertisers quickly changing their budgets to focus on more creators who actually have a solid community.

Join the conversation as we take you through our experience with this right now!


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Kyle Kaplanis

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis
• YouTube - The Web3 Guy

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Did you know that the total number of creators with more than 1 million followers is close to 43,000, Trendpop estimates, and my guest today is one of those creators.

On today's episode we talk with 19 year old, TikTok creator @Jaksin21 who has 1.2M followers (as of September 15, 2022) about his creator journey and how he grew so quickly by gaining over 1M followers in just 3 months.

On this episode we discuss:

• Jaksin's journey and what his day to day looks like 
• How he creates and the time it takes to create
• His strategy to make better content for his audience
• How he plans to make nurturing his audience the number one priority
• How TikTok gifts are not the answer to becoming a top fan

This is one episode you will not want to miss, and one you will be surprised by.

Want to watch the video episode of this podcast?
Check it out HERE on YouTube

Guest

Jaksin21

TikTok - Jaksin21
Instagram - Jaksin21

Follow Kyle Kaplanis on Socials

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis

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Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them.  Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.

We talk with Ad-Tech Expert, James Prudhomme, who began his career at AOL and is now the Cheif Revenue Officer for Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy to discuss the following:

How are these changes effecting digital advertisers?
What data collection points are being collected and how are they used?
What data policy changes can we expect in the years to come?

Follow Kyle Kaplanis on Socials

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis

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Content Creators are taking over the Web3 space and are launching some of the biggest Metaverse events and bringing their fans and communities along for the ride. 

Dillon Smith, CEO of Team Checked, and Creator Industry Expert, is on the show today. 

Dillon shares his expertise in Crypto and partnering with the Solana based metaverse company, Portals, to build and utilize the metaverse space for his content creators and their fan communities. We also discuss how Gen Z have already emerged themselves in this new Web3 space without even realizing it, and how we can learn from this generation. 

For more Web3 / Crypto insights and information, follow the Tomorrow Today Podcast wherever you listen to podcasts.

Guest:

Dillon Smith
CEO of Team Checked
Creator Network of over 200M followers

Instagram: @managerdillon
Twitter: @managerdillon

Website: teamchecked.com

Come check out and play in my Portals Ivory Room (Maybe under construction) 

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TikTok is the best place to launch your business but not only that the best place to sell out your products!

Join me as I talk with Cocktail Cards founder, AJ Rantz. AJ and I talk about his story how COVID ended his bartending job, which lead him to create Cocktail Cards. He talks about the highs and lows to kickstarting a business, and how to overcome them. We also talk about how TikTok completely changed his life, and how his SVL (Story, Value, Lifestyle) strategy can help make your next video one that changes your life!

This is an episode you do not want to miss!

Guest:
AJ Rantz
Founder of Cocktail Cards
335K TikTok followers, (as of August 17, 2022)

ORDER COCKTAIL CARDS
Use Code "BizTok" for 15% off your order

Be sure to Follow the BizTok for TikTok show wherever you listen to podcasts so you never miss a new episode.

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Kyle Kaplanis

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis

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Let's talk TikTok for Marketing with Maggie Lower, CMO of Hootsuite

Guest:

Maggie Lower
CMO - Hootsuite

TikTok: @hootsuite
Instagram: @hootsuite
YouTube: @hootsuite

Hootsuite Resources

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I am excited to announce that I started a brand new podcast called Tomorrow Today with my PRJT Z colleague, Duke Mckenzie. Duke and I are really excited for the launch of our new podcast and are excited to share with you all here at the BizTok for TikTok podcast. 

Please give our new podcast a follow on your favorite podcast listening platform. 

The series is designed to give leaders, marketers, influencers, and culture shapers a look into the future of what they should be thinking and taking action TODAY to set them up for TOMORROW'S success. The show will be based on talking to interesting people who are in the spaces of Social media, Web3, and more...

Links:

https://tomorrowtoday.buzzsprout.com/

Spotify: https://open.spotify.com/show/2wj0wpWNq0HX624nepDp5v

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