In this riveting episode, we delve deep into the world of B2B livestream shopping with none other than the esteemed Pam Negoro. With a strong corporate foundation originating at Coca-Cola and branching out into advertising agencies and various entrepreneurial ventures, Pam brings a wealth of expertise to the table. Her passion spans food and beverage, health and wellness, sustainability, and tech, and she's mastered the art of weaving data-driven strategies that intimately connect brands with their audience, be it through digital or traditional means.

Here's a glimpse into what we covered:

B2B Omnishopper vs B2C Consumer: Understand the intricate concept of a "B2B Omnishopper" and discover how it diverges from your typical B2C consumer.

Leveraging Livestream in B2B vs B2C: Delve into how B2B marketers are uniquely capitalizing on livestream shopping compared to their B2C counterparts.

Harmonizing Livestream & Video Marketing: Find out how livestream shopping and video marketing are a match made in heaven for a B2B marketing strategy. Plus, gain insights on best practices to seamlessly blend these powerful tools for maximum impact.

Trust and Transparency: Explore whether these emerging trends are the key to building trust and fostering transparency in B2B transactions.

Challenges & Solutions: Every strategy comes with its set of hurdles. Pam sheds light on common challenges B2B marketers face when diving into livestream shopping and video marketing and generously shares actionable insights based on real-world experiences to overcome these obstacles.

The Key Takeaway: As we wrap up our enriching discussion, Pam imparts a crucial piece of advice for all B2B brands eager to harness the unparalleled potential of livestream shopping and video marketing.

Join us for this enlightening journey and equip yourself with knowledge that can redefine your B2B marketing strategies!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with Pam

• https://www.linkedin.com/in/pamnegoro/
• http://touchms.com/

In this exciting episode of the Live E-commerce Podcast, we sit down with the inspiring Kara Goldin, the mastermind behind Hint Inc., renowned for its market-leading unsweetened flavored water - Hint Water. Starting her journey in media, with notable tenures at companies like AOL where she spurred the growth of e-commerce and shopping ventures, Kara's story is one of drive and passion. Today, she stands as an emblematic figure for budding entrepreneurs and established leaders alike.

In our candid conversation, we delve deep into the heart of Kara's journey. What propelled her from the tech-driven corridors of AOL to the refreshing aisles of flavored water? What was that pivotal "aha" moment that led to the birth of Hint?

As a woman at the forefront of a fiercely competitive industry, Kara sheds light on the challenges she faced, and how she transformed them into stepping stones. Her insights provide a beacon of hope and motivation for other female founders navigating the intricate maze of the business world.

But that's not all. Beyond Hint and its flavorful explosion in the market, Kara has carved a unique niche as a content creator. With an active and influential presence on platforms like LinkedIn, a best-selling book, "Undaunted: Overcoming Doubts and Doubters," and her riveting podcast, The Kara Goldin Show, she is a force to reckon with in the world of content. We dig deep to understand the genesis of this transition. Why did she step into the realm of content creation? And more importantly, how has the medium of video played a role in her journey?

Join us for this electrifying chat and get ready to be inspired, informed, and invigorated! Whether you're an entrepreneur at the beginning of your journey, an established business owner, or just someone seeking a dose of motivation, this episode with Kara Goldin promises a wealth of wisdom and insights. Don't miss it!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

• Join the Live eCommerce private community: https://get.estreamly.com/community.
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.
• Connect with Kara on Social @karagoldin on all platform

In this riveting episode of the Live Ecommerce Podcast, we delve into the crossroads of Eastern and Western ecommerce markets with the esteemed Sharon Gai. Born in China and now a Canadian resident, Sharon's deep expertise spans ecommerce, digital transformation, and AI. Her significant footprint in the industry, particularly at Alibaba, gives her a unique vantage point to decode the intricacies of the global ecommerce landscape.

Highlights of the podcast include:

• Dynamics of East vs. West: Sharon elucidates on the distinguishing features of the Chinese ecommerce market compared to its Western counterparts. The discussion uncovers the cultural, technological, and strategic variances that make each market unique.
• The Surge of Chinese Companies in the US: Beyond just competitive pricing, Sharon dives into the explosive growth of Chinese companies entering the US market. She offers insights into the experiential differentiators and strategic advantages these companies bring, setting them apart from their competition.
• Decoding the Superapp Phenomenon: Sharon unpacks the reasons behind the popularity of superapps in China and their relative absence in the US market. The conversation brings to light the contrasting user behaviors, technological ecosystems, and market dynamics that influence this trend.

With her vast experience and thought-provoking insights featured on platforms like CBC, Techcrunch, and Retail Asia, Sharon’s perspectives offer listeners a comprehensive understanding of the global ecommerce domain. She is also the author of Ecommerce Reimagined where she explores Retail and Ecommerce in China

Tune in to explore the fusion of East and West in the ecommerce world, and discover how businesses can navigate this ever-evolving landscape.

About our sponsor eStreamly.com: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

• Connect with Sharon: LinkedIn:https://www.linkedin.com/in/gaisharon/
• Join the Live eCommerce private community: https://try.estreamly.com/the-live-ecommerce-community.
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Join us in the first episode of season 2 of the live ecommerce podcast where we sit down with Emily O'Connor Kefs, CEO of ContentWriters.com. Emily, a seasoned professional in the content marketing and SEO world, offers a unique glimpse into the ever-evolving content landscape.

Throughout the podcast, we delve into the impact of the AI revolution on content creation and how Emily's team is navigating this new frontier. Learn the delicate balance between the use of AI technology and content writing.

One of the central discussions revolves around the key differences between human-generated and AI-generated content, especially in the context of commerce. Emily eloquently describes the unique value each brings to the table, providing listeners with deep insights into the future of content marketing.

In the latter part of the discussion, Emily also dives into the diverse types of writers and their roles in video commerce. We talk about the potential benefits a specific type of writer might bring when moderating livestream chats and of course the importance of a blueprint to run smoothly your show. 

PS: Well you know this description was not entirely human generated but the pod was, and it’s full of surprise. Tune in and listen :)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Meet Emily https://www.linkedin.com/in/emilykefs/ 

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this riveting season finale, we bring together four luminaries in the live ecommerce space to unpack the transformations we've witnessed over the past 80 weeks.

Our esteemed panel includes Carmen Muley, the former live shopping host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone by launching Paragon Social Commerce, stepping into an exciting new era of her career.

Michael Yang, Streamer in Chief at Livecozy, joins us as well. Livecozy is a live shopping agency that has carved a niche in helping brands leverage the power of TikTok for social commerce. With his finger firmly on the pulse of this exciting platform, Michael brings invaluable insights into the dynamic TikTok market.

Patti Reilly, a veteran home shopping host, also graces our discussion. With over 20 years of experience, 4,000 hours of unscripted selling, and over a billion dollars in career sales, Patti is the embodiment of live shopping success. Her work at QVC and her efforts to guide entrepreneurs and leaders to become the face of their brand make her a pivotal voice in our conversation.

Lastly, we have Matt Hodlofski, a maestro of product conceptualization and storytelling with more than 20 years of home shopping experience behind the camera. Matt's knack for pinpointing what makes a product special and his ability to convey that through compelling narratives and demonstrations add a unique perspective to our discussion.

In this episode, we delve deep into how video content for live selling has evolved, assess the impact of gamification on the industry, and explore the vital role of the host. We also discuss the nuanced considerations to keep in mind when choosing between different video commerce platforms.

We reflect on the seismic shifts in the live ecommerce landscape, sharing our disappointments and surprises along the journey. To round off this memorable season, each guest shares their top picks of podcast episodes or vital tips they believe every listener should remember.

So, whether you're an industry insider, an aspiring entrepreneur, or just curious about live ecommerce, this season finale offers a treasure trove of insights, reflections, and expert advice. Join us as we celebrate the past, dissect the present, and look forward to what the future holds for live ecommerce. Tune in for a podcast episode you won't want to miss!

About eStreamly: eStreamly.com is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.

Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.

In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.

We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.

Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.

Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

• Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
• Join the Live eCommerce private community: https://get.estreamly.com/community/
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of practical tips and insights for ecommerce and retail businesses seeking to leverage the power of marketing partnerships. Whether you’re a small brand aiming for big partnerships or an established retailer looking to enhance your strategies, there’s something for everyone in this enlightening discussion. Don’t miss out on these invaluable learnings!

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants.

In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how Facebook and Instagram recognized the need to push for commerce and how he helped lead several initiatives within the company to drive this vision forward.

As head of Creator Commerce, Doug developed a tailored approach to support creators on their ecommerce journey by simplifying the technology and providing education on how to sell. He discusses the challenges that creators face in monetizing their content and how his team worked to address these issues.

During our conversation, Doug Weiss also shared his perspective on why video has not yet taken off in the US and what needs to be done to capitalize on the opportunity. He believes that the US has been slow to adopt video as a primary mode of communication due to a lack of commerce driven content. However, he sees tremendous potential in the use of video for commerce and believes that the industry is finally catching up to the demand. Doug discusses the importance of creating a seamless user experience, providing value to both creators and consumers, and developing new content that will drive engagement and retention. He is optimistic about the future of video in the US and believes that it will play a crucial role in the growth and success of the ecommerce industry.

Whether you're an aspiring entrepreneur, a seasoned industry professional, or just curious about the future of commerce and creators, this episode is a must-listen. Join us as we learn from one of the most innovative and influential voices in the creator & tech world.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Connect with Doug on LinkedIn:https://www.linkedin.com/in/dpweiss/

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipment selection.

Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.

If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout

Fuhsion Marketing (https://fuhsionmarketing.com)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world.

Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.

We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.

If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Viral Nation:

Linkedin: https://www.linkedin.com/company/viralnationinc

Joe Gagliese:

Linkedin: https://ca.linkedin.com/in/joegagliese