The LKN Experience

In this episode, Chris Cosby, owner of Holistic Body Therapies based out of Denver, NC, talks about her experience, the services she provides to her clients, and the benefits of following what she calls the 4 Pillars of Health. 

Chris Cosby, CHC, EP, PBP, LMBT
Text: 860-818-3165

www.holisticbodytherapiesllc.com
www.cosby.juiceplus.com

Chris also made a recommendation of looking into the Walk at Home program offered by Leslie Sansome:  https://walkathome.com/. 

This episode is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services. Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce. 

In this episode, we talk with Ken Kindley, former President of the Lincolnton-Lincoln County Chamber of Commerce, about his work with the Chamber of Commerce and the importance of having an active Chamber of Commerce to support Lincoln County.

This episode is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services. Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce.  

This episode is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services. Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce.  

Larry Griffin Jr., Ginger Griffin, and Gianni Masciopinto will be talking about the reasons for opening a Brewery in Lincoln County,  the Brewery Building design, the Royal Bliss team, info about drinks & food, and of course the atmosphere they are creating at Royal Bliss Brewing. 

• This episode is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services. Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce.  
• In this episode, Hanna will be talking about Social Media Marketing and the top 5 criteria for what constitutes valuable content for a Business Owner.  
• A few of the websites that were mentioned in this episode are listed below:
  • WriteWellServices.com
  • Enders Insurance
  • Lincolnton-Lincoln County Chamber of Commerce
  • Latitudes Bar and Grill Facebook Page

Within this episode, Hanna highlighted the # 1 Goal in Social Media Marketing & The Top 5 Criteria for What Constitutes Valuable Content

• The most common question I get from small business owners is: Does my business really need to market on social media? And the answer is this: If you are selling a product or service…YES!
• The #1 goal with social media marketing is this: brand yourself and develop an authentic relationship with your followers. (There are many other goals, of course: you want to enhance public relations, build a community of advocates, drive sales and leads, and so on, but BRANDING is the # 1 goal.)
• Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others. And consistency is key. 
• It's important to be aware of the ever-changing nature of social media. One new interesting trend is that today’s consumer wants to know the people behind the product. And social media channels are changing their algorithms and making updates to reflect this trend. Facebook and Instagram are two of the top widely used channels, and they are both making major changes.
• The most important goal:  Provide VALUABLE content. Valuable content can be created (original content) OR curated (which is the memes and articles and so on that you find and decide to share with your audience).  So, what exactly is VALUABLE content? 

Here are the top 5 criteria that constitute VALUABLE CONTENT:

1. Useful – educational, informative, or entertaining.
2. Focused – relevant, timely, and meaningful to its target audience.
3. Clear and compelling – telling a story that people understand and respond to.
4. High quality – interesting, well-produced/written, grammatically correct, and with substance.
5. Genuine – written from the heart by people who care.

Finally, the social media rule of thirds prescribes a good mix of valuable content vs. promotional posts:

• one-third of your content should share ideas and stories
• one-third should involve personal interactions with your followers (show yourselves, your employees, your family, your pets—or just talk to them authentically or ask them questions)
• the remaining third can promote your business

Hello and welcome to the Lake Leads-West Side Podcast.  A podcast that will introduce you to the people and businesses on the West side of Lake Norman in Lincoln County.  

This Lake Leads West Side Podcast Trailer will provide you with an introduction to our podcast and share the reasons why a Podcast in Lincoln Country will be beneficial to not only those who own a business on the West Side of Lake Norman, but also those that live or work in Lincoln County.

This podcast is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services.

Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce.