The Local Memo

The Local Memo

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The Local Memo episodes

  • The Weekly Update - July 13, 2020

    In this week’s update, learn about Uber’s acquisition of Postmates and the growth of online delivery; multiple appointment links in GMB; new delivery management options in GMB for restaurants; the impact of COVID-19 as measured by Google Trends; the launch of Walmart’s subscription service; and telehealth as a new fixture in healthcare.

    8 min
  • The Weekly Update - July 6, 2020

    In this week’s update, learn about Apple’s new navigation features and other iOS14 updates; Google’s expansion of free product listings; changes in GMB hours updates; TripAdvisor’s attributes for health and safety; new “Black-owned” attributes from Google and Yelp; a new carousel display in Google Maps; and the beginning of CCPA enforcement.

    10 min
  • The Weekly Update - June 29, 2020

    In this week’s post, learn about Yelp and TripAdvisor’s new health and safety attributes; a major upgrade for Siri; Google’s updates to Messaging for enterprise; new one-star rich snippet results; Nextdoor’s launch of Business Posts; and a new search engine with a privacy focus.

    9 min
  • The Weekly Update - June 22, 2020

    In this week’s update, learn about new Google Maps features; the online care attribute appearing in search; GMB recommendations for online offerings; how to interpret GMB Insights; new image carousels in the local pack; and e-commerce gains during the pandemic.

    11 min
  • The Weekly Update - June 15, 2020

    In this week’s update, learn about Snapchat’s upgraded map; a new business model from Starbucks; the increased cost of dining out; an outbreak of Google listing spam; new GMB notifications for removed reviews; and the display of services and owner info in mobile search.

    9 min
  • The Weekly Update - June 8, 2020
    In this week’s update, learn about the appearance of Black Lives Matter Plaza in Google Maps; the addition of secondary hours in Google profiles; destination page highlighting for featured snippets; the role of voice tech in retailer reopenings; the value of location data during COVID-19; and signs of waning interest in local reviews.
    9 min
  • The Weekly Update - June 1, 2020

    In this week’s update, learn about Google’s support for virtual services; Foursquare’s new Recovery Index; a spike in big box store visits; consumer preferences for returning to stores, according to Salesforce; changes to the GMB COVID-19 help page; and the real deal on May’s local ranking update.

    8 min
  • The Weekly Update - May 26, 2020

    In this week’s update, Brandify’s study reveals pandemic search trends; Google offers guidelines for hotels affected by COVID-19, and adds insurance information to healthcare profiles; Google Maps makes it easier to find wheelchair accessible places; Google review attributes expand to more categories; and a new site lets you check for algorithm updates.

    7 min
  • The Weekly Update - May 18, 2020

    In this week’s update, learn about the restoration of Google reviews; Yelp’s new features in light of COVID-19; Google’s launch of secondary hours; support links in GMB for businesses in need; Facebook’s emails to businesses; and McDonald’s reopening plans.

    8 min
  • The Weekly Update - May 11, 2020

    In this week’s update, learn about Google’s May core update; a parallel update in local results; a major reopening for Starbucks; easing of restrictions in some states for restaurants; Yelp’s new virtual services category; Google’s new coronavirus testing SERP; and consumer opinion on the reopening of retail stores.

    10 min

About The Local Memo

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SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at…