The Long Burn

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This episode of The Long Burn marks a major milestone as Joel Malin returns from a brief hiatus following the birth of his son, Gideon Joseph Malin. The hosts use this life-altering event to pivot into a deep discussion on the "cancer of self-doubt" and imposter syndrome. Joel shares the raw reality of new fatherhood—from the "win" of a healthy nine-pound baby to the "loss" of navigating emergency C-section complications, preeclampsia, and the unpredictable learning curve of diaper changes. Meanwhile, Jonathan reflects on the "flywheel" effect of his growing medical practice but admits to the struggle of "stretching himself too thin." Together, they explore how self-doubt often surfaces right when someone is stepping into something bigger, emphasizing that confidence is built through action, not through waiting for 100% certainty.

Key Concepts: Overcoming the Mental Hurdles of Growth

• The Fallacy of Preparedness: Joel highlights that waiting for 100% confidence is actually waiting for "success" itself. Growth requires starting before you are ready—much like his story of installing 15 house windows with zero prior experience.
• Plato’s Cave & Reality: Using the , Joel explains how we often react to the "shadows" of our fears rather than the reality of our capabilities. By changing our perspective, we can see that our "historic data" usually proves we are capable of succeeding.
• The "Waffle" vs. "Spaghetti" Brain: The hosts humorously discuss cognitive styles:
  • Waffle Brain: Often attributed to men, where topics are compartmentalized into separate "squares" (focusing on one thing at a time).
  • Spaghetti Brain: Often attributed to women, where every thought and responsibility is interconnected, leading to high-speed multitasking.
• Surrender vs. Giving Up: They redefine "surrender" as acting in alignment with current reality (like a pivot in business or birth plans) rather than fighting against an outcome that the circumstances no longer support.
• The "One Thing" Strategy: To combat the "cookie jar" effect of grabbing too many opportunities at once, Jonathan advocates for focusing on one primary task in each life domain to build true momentum.

How do you personally distinguish between a "practical" fear and one that is just a "shadow" of imposter syndrome?

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This episode of The Long Burn finds Joel Malin in a state of high-alert "baby watch," with his wife’s due date just hours away. Meanwhile, Jonathan Wade reflects on the shifting seasons at his medical practice, Orchard Health. Using Joel's transition into fatherhood as a backdrop, the two dive into a deep conversation about the "chapters of life" and the mental resilience required to navigate major pivots—whether personal or professional.

The Anatomy of a Pivot

The hosts emphasize that a "loss" is often just a matter of perspective. Jonathan shares a recent real estate deal that fell through; rather than viewing the lost time as a failure, he framed it as a win for avoiding a "money pit." This leads to a discussion on the "Two-Way Door" rule:

• One-Way Doors: Rare, irreversible decisions.
• Two-Way Doors: The majority of business and life decisions. If it’s not working, you can turn around and walk back out.

Key Life Transitions & Hardships

Joel and Jonathan reflect on the defining chapters that shaped them:

• Identity Shifts: Joel discusses the "geriatric pregnancy" label (despite his wife being only 38) and his journey from a music degree to the Army, and eventually to clinical counseling.
• The Reintegration Struggle: Joel highlights the difficulty of transitioning from military to civilian life, noting that growth doesn't happen in "peaceful times" but during the challenge.
• Personal Rebuilding: Both hosts touch on the emotional toll of divorce and the profound realization that "finding yourself" is actually an active process of making yourself through daily choices.

Entrepreneurial Pillars of Success

Jonathan breaks down the three pillars that allowed him to scale Orchard Health:

1. Learning to Say No: Protecting your time to ensure your actions align with future goals.
2. The 5-10 Year Plan: Having a North Star so you aren't just reacting to "tomorrow."
3. The 80/20 Rule of Delegation: Understanding that someone else doing a task 80% as well as you is "100% awesome" because it frees you to be a visionary.

The "Game" of Resilience

Joel shares a powerful story from Army basic training where he refused to break eye contact with a drill sergeant during a "smoke session" (punishment exercises). He explains that looking a problem in the face and refusing to be broken is the same mentality required to survive the "head-in-hands" moments of entrepreneurship, like struggling to make payroll or navigating bureaucratic friction.

Given the "Two-Way Door" analogy, is there a decision you’re currently facing that feels like a One-Way Door, but might actually be reversible?

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In this episode of The Long Burn, Joel Malin and Dr. Jonathan Wade dive into a critical yet often ignored aspect of professional success: Health is the first system to break and the last one people fix.

Joel opens the show with a "weird week" update, calling in just hours after a root canal. Despite the dental work and his wife being on "baby watch" (with a due date of February 25, 2026), he emphasizes the importance of showing up and sticking to a routine. Jonathan shares a major business win—placing another rental property under contract—but pivots the conversation toward the physical and mental toll that the entrepreneurial "grind" takes on high performers.

The Anatomy of Entrepreneurial Burnout

Jonathan candidly recounts the 18-month struggle of trying to expand Orchard Health into Valdosta, Georgia. Despite a prime location and initial validation, the project ultimately failed due to staffing issues and legal hurdles. The stress culminated in a 3:00 AM emergency:

• The Panic Attack: Jonathan describes waking up with chest pains so severe he thought he was having a heart attack, only to realize it was acute anxiety.
• The "Hero" Fallacy: Many founders believe the business depends solely on them, leading to a neglect of basic biological needs like sleep and nutrition.

The Science of the Reset

Jonathan cites research from Johns Hopkins on why sleep is non-negotiable for anyone trying to build a legacy. During sleep, the body:

1. Repairs: Fixes cells, tissues, and muscles.
2. Consolidates: Processes memories and learns new skills.
3. Flushes: Clears "brain toxins" that accumulate during the day.
4. Regulates: Stabilizes hormones and lowers blood pressure.

Psychological Barriers to Wellness

Joel, drawing on his background as a therapist, identifies several "traps" that keep entrepreneurs from staying healthy:

• Identity Linking: Connecting self-worth entirely to business performance. If the business is down, the person feels "bad."
• Time Scarcity: The belief that two hours at the gym is "lost" time that could have been spent signing clients.
• Under-Tracking: Ignoring small physical symptoms until they become chronic diseases.

Actionable Solutions for High Performers

To combat these trends, Joel and Jonathan suggest three primary shifts:

• CBT (Cognitive Behavioral Therapy): Restructuring what "success" looks like. It isn't success if your family hates you and your health is failing.
• Accountability: Using a coach or therapist who cares about your stability, not your bottom line.
• The "Non-Smoker's Smoke Break": Joel shares his personal hack—taking "fishing breaks" by the water in Jacksonville to clear his head, much like others take smoke breaks.

As Jonathan works toward his "Freedom by 50" goal, this episode serves as a reminder that the "Long Burn" requires fuel—and that fuel is your physical and mental well-being.

Given the "Hero Fallacy" Joel mentioned, what is one task you could delegate this week to reclaim time for your own physical or mental maintenance?

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In this episode of The Long Burn, Joel Malin and Dr. Jonathan Wade explore a pivotal realization for any high-performer: The day you realize money isn't the hard part.

While the "grind" of entrepreneurship often centers on the bottom line, Joel and Jonathan argue that money is merely a tool—one that can buy comfort and convenience, but never fulfillment, character, or time.

The "Hard Part" vs. The "Green Part"

Jonathan reflects on his journey with Orchard Health and his recent move into real estate. He notes that while building wealth is a goal, the true challenge lies in the discipline of the pursuit and the purpose behind the work.

• The Takeaway: If you take care of people and solve problems authentically, the money follows as a byproduct, not the primary destination.

The Currency of Time

The hosts emphasize that time is the only non-renewable resource. Joel shares a powerful perspective from his work as a therapist:

The Trade-off: Every hour spent chasing an extra zero is an hour traded away from family, health, or personal passion. Jonathan highlights his "monthly retreat nights" with his wife as a necessary system to reclaim that time and ensure his marriage isn't a casualty of his success.

Generational Change & Character

Joel discusses the idea that financial success is unsustainable without the values to support it. He credits his father—who worked with his hands and urged his sons to "invest in their minds"—with instilling the drive to pivot from music performance to mental health counseling.

• Skill vs. Passion: You don't have to be one thing forever. Pivoting toward a passion (like Joel's work with veterans) creates a "camaraderie and purpose" that a paycheck alone cannot provide.

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Actionable Insights for the "Long Burn"

1. Audit Your "Why": Are you working for a number or for the freedom that number provides? If the number keeps moving, you'll never be free.
2. Intentional Connection: Schedule "technology-free" time. Jonathan uses two nights a week and one monthly retreat to ensure he is present for his family.
3. Invest in the "Inner Self": Knowledge and character are the only assets that never depreciate. As Jonathan’s father told him, "If you have a love of learning, that investment in yourself is never wasted."
4. Bring Your Whole Self: Find ways to use all your tools (marketing, creativity, empathy) in your work, rather than just "punching a clock."

A Final Thought: Wealth without health or family is just a well-funded tragedy. The "hard part" isn't making the money—it's maintaining the person you become while you're making it.

Reflecting on your current "grind," which of your non-renewable resources (time, health, or relationships) is currently being traded most heavily for financial gain?

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In this inaugural episode of The Long Burn, Joel Malin and Dr. Jonathan Wade deconstruct the "Myth of Linear Success"—the dangerous assumption that growth should be a constant, upward climb.

They explore why we feel pressured to be "perfect robots" and how to weather the inevitable valleys of entrepreneurship and life.

1. The Origin of the Linear Myth

Jonathan argues that Social Media is the primary culprit. It creates a "highlight reel" culture where we only see the finished product—the fancy car or the thriving business—without the years of "grit and not quitting" that came before it.

• The Comparison Trap: We often assume others have a "leg up," ignoring the reality that success usually comes from effort rather than just innate ability.

2. Commitment to Input vs. Outcome

Joel introduces a critical psychological distinction: Control what you can control.

• Outcome Commitment: "I am committed to being a millionaire." (High risk of failure because you don't control the market, your health, or the economy).
• Input Commitment: "I am committed to networking three times a week and finishing my clinical notes daily."

3. The Reality of the "Human Element"

Both hosts emphasize that we are not machines. Consistent 100% output is a recipe for burnout.

• The Ebbs and Flows: Just as the ocean has tides, life has seasons. From the holiday slowdown to "stagnation anxiety," acknowledging these cycles prevents "pouting," which Jonathan compares to a rocking chair: “It gives you something to do, but you don't get anywhere.”
• Redefining "Better": As we age, "better" shouldn't mean faster or stronger; it should mean wiser and more impactful.

4. The "Boots on the Ground" Perspective

Joel and Jonathan discuss the tension between "Man in the High Tower" policies (upper management/AI) and "Boots on the Ground" practice (clinical care).

• The AI Rabbit Hole: They share a story of a client double-checking a therapist's advice against ChatGPT in real-time.
• The Human Edge: They conclude that while AI can offer "unconditional positive regard," it lacks merit and skin in the game. Real therapy requires the "dirty, ugly t-shirt" of lived experience to truly guide someone through a crisis.

Key Takeaways for the "Long Burn"

• Three Wins a Day: Aim for three small victories to maintain forward momentum without crushing yourself under a massive to-do list.
• The "Two Opinions" Rule: Only care about what your 8-year-old self and your 80-year-old self would think of your choices.
• Focus Intensity: Work-life balance is a myth; instead, aim for "focused intensity"—being 100% present in the room where you are, whether it's a medical exam or a family vacation.

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Reflecting on your own journey: Are you currently beating yourself up for a "down" cycle that might actually be a natural—and necessary—ebb in your long-term growth?