In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop.

Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it’s not always your fault. He breaks down the real reasons behind sudden performance declines — including shifts in Amazon’s algorithm, economic changes, and seasonal buyer behavior — while offering clear advice on how to navigate the storm.

This episode is a mix of tough love, encouragement, and practical strategy. Mike shares how to manage mindset during discouraging times, why long-term brand building matters more than chasing short-term wins, and how diversifying your income streams can protect you in uncertain seasons.

If you’ve been feeling stuck, defeated, or ready to throw in the towel — this one’s for you.

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