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This week, I’m joined by Bob Alejo—one of the true pioneers of modern athletic performance.

With more than 40 years in the field, Bob’s career spans NCAA Division I athletics, Major League Baseball, and the Olympic Games. He has worked at institutions such as UCLA, North Carolina State, UC Santa Barbara, and Cal State Northridge, and spent time with the Oakland A’s during the Moneyball era, and later again in the mid-2000s. Along the way, he’s been associated with over 20 NCAA National Championships, MLB postseason success, and a U.S. Olympic gold medal at the Beijing Games, with continued involvement through London in 2012.

In this wide-ranging conversation, we explore the evolution of strength and conditioning, the importance of understanding sport culture—not just sport science—and how trust, adaptability, and mentorship shape long-term success. Bob reflects on lessons learned from elite athletes and coaches, his experiences navigating major shifts in professional sport, and the responsibility coaches carry beyond performance outcomes.

The episode also moves into deeply human territory, as Bob shares powerful reflections on fatherhood, leadership, and a meaningful experience supporting New York firefighters and their families in the aftermath of 9/11.

This is a thoughtful conversation about legacy, service, and what it truly means to leave your mark—both in sport and in life. 

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