In this conversation, Jon Oustaev - founder of Augmen Media and social media strategist for personal and corporate brands, discusses the significance of social media for professionals, emphasizing its role in the attention economy and the opportunities it presents for personal branding and business growth. He shares insights on content creation strategies, the importance of authenticity, and best practices for various platforms, particularly LinkedIn. The discussion also touches on setting realistic expectations for social media success and the role of content in educating clients. Throughout the conversation, Jon & Ryan highlight the dual nature of social media, acknowledging both its challenges and its potential to transform lives and careers.