Brick & mortar retailers are evolving and Tom Burgess, President of the Fintech company Snipp Interactive, came on The Longer Game to dive into the current state of retail evolution. For the longest time, Retailers had data from loyalty programs and didn't know how to leverage it, other than tracking purchase habits. They were actually scared of it. When they figured out how to wield this power, they created a behemoth; enter Retail Media Networks. Leveraging their own ecosystems, Retailers started advertising to their consumers directly and brought brands along with them, somewhat to the brand's dismay. While it helps by actually getting visibility and revenue, they bemoaned because spending feels like a "tax." While RMNs have seen success, they're starting to hit audience caps, requiring more ad inventory. Want to find out where this is going? Take a listen.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Our guest's name is Tom Burgess. You can find him at...

Michael Maher, the host, would love to connect with you. Reach out to him at…

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Selling products online is easy. Or it used to be. But selling is just the start. You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster. While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Our guest Guest Name is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.

He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.

He wrote the acclaimed book - Quit Stalling and Build Your Brand (www.quitstallingbook.com)

Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.

You can find him at...

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it.

Want to find out more?

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Agencies often get business wrong. Why? Because they focus on growth at all costs and push their employees and team members beyond their limits, which leads to them eventually burning out and clients becoming dissatisfied. George Reid, the Founder of the Amazon Ad's Agency Georges Blog, has decided to go a different route. The world of advertising on Amazon has continued to grow in complexity. While George keeps pace with those new levers being added, he has decided to grow by focusing on developing and caring for a strong team that leads to better client success. When most agencies double down on fast growth, which often isn't sustainable, George is okay to grow slowly and do it well. Meet the most laid back of self-proclaimed coffee snobs who also has a slight taste for pain in running ultramarathons.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Our guest Guest Name is George Reid. George runs an Amazon agency with a side of design resource curation. He occasionally travels long distances and only takes coffee as long as it's black.

You can find him at...

Michael Maher, the host, would love to connect with you. Reach out to him at…

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Website: https://podcastify.me

Trouble finding good talent? Welcome to the club. The whole freelancer concept is incredibly powerful in it's flexibility and potential but finding the right person who can actually do what they say they can is no easy feat. The amount of markup on those freelancer's fees can also mean that brands end up being misled on the level of knowledge of said freelancer. Needless to say, there is room for improvement. Jai Dolwani, CEO of The Starters, a curated freelancer marketplace with vetted ecommerce talent, knows the pain of this process and is out to right the wrongs he experienced as the CMO at Winc, the well known internet based wine club. Pour some wine, swirl your glass, and open up your pallete to new ways to solve problems in the world of ecommerce.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Our guest Guest Name is Jai Dolwani. Jai is currently the Founder & CEO of The Starters and is focused on helping e-commerce businesses find top-tier freelance talent.

Previously, Jai was the Chief Marketing Officer at Winc and ran Winc's direct-to-consumer P&L in addition to owning the omnichannel growth of Winc's brands, like Summer Water - one of the fastest growing rose brands in the country.

You can find him at...

Michael Maher, the host, would love to connect with you. Reach out to him at…

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

By now it should be clear that running a brand is not an easy task. And brands sometimes make it harder on themselves. They think short term. What is my RoAS? Can I get away with basic creative? The problem is those short term fixes prevent them from seeing the long term growth they really desire. Agencies can help but when they can't deliver on the promises they make in the sales process, it makes it even harder for those brands to really win. Co-Founder and CMO of Webtopia, Jessie Healy, joins us on this episode of The Longer Game to share her insights from the brand side that led to her moving agency side, creating the "anti-agency." Does this strike your curiosity? Press play and let's begin.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

Our guest Guest Name is Jessie Healy. The $20 million she has spent on digital advertising in her career has helped her crack the code to creating profitable ads that convert.

After years of running multi-million pound digital campaigns for the likes of Etsy, Future Publishing and Trinity Mirror, she got fed up with the status quo and set out to create her own ‘anti-agency’: Webtopia, which she has since scaled to a team of 30.

She loves sharing my knowledge, actionable insights and strategies with audiences via events and podcasts.

You can find her at...

Website: www.webtopia.co

Find them on LinkedIn: https://www.linkedin.com/in/ecommercecoach/

Find them on Instagram: @wearewebtopia

Find them on Facebook: https://www.facebook.com/jessiejessie/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Website: https://podcastify.me

Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/

Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Being an ecommerce business at $5M and $500M are very different. And the path there isn't always possible for every brand. In ecommerce, there are very specifics parts of your businesses DNA that are required to really grow exponentially and not every brand will have the right pieces to grow super large. You should also ask yourself, do you even want to grow that big? Andrew Faris, Founder of AJF Growth, joins me to share his wisdom and insight on all these topics. After working brand side, moving to an aggregator, back to brand, and now living in agency life, Andrew has seen a lot and this episode doesn't even capture it all. Let's get started, so grab a drink and hold on.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

3. The Andrew Faris Podcast Opening the Books Mixed by Nasrin Website: https://ajfgrowth.com/pages/mixed

Amazon Aggregators have started to fail in a challenging economic

Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship.

Want to find out more?

In a world where everything is on-demand and instantaneous, business still requires you to shell out cash up front and forego profitability in order to be successful and profitable in the long run. Izabella Ritz, CEO of Ritz Momentum, is no stranger to this world. She regularly advises people who want to validate product ideas and turn them into dollars on Amazon. But there are not shortcuts. If you want to succeed, the days of investing a few hundred dollars and making millions is gone. Izabella and I dig into the human psyche and discuss how you can actually succeed on Amazon because the opportunity is still ripe for the picking. Join us, won’t you?

Measurement of metrics are key to any successful business but the types of metrics that get the most attention are typically the sexy ones, i.e. revenue, growth, brand awareness... You get it. Tyler Jefcoat, CEO of Seller Accountant, an accounting firm designed to help business owners maximize profitability, joins us on The Longer Game to share his insights as a CEO. As someone who coaches other CEOs on better business practices, he shares that the energy of your leader is one of the most important metrics you can measure. In fact, businesses live or die based on that leader. No his name is not Jef, despite what our host may call him. But he is filled with plenty of knowledge on how to keep your business healthy in difficult times and shares why cash flow may be more important than just profitability. Let's make it rain.