As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out.  For most, adapting means seeking treasure in the uncharted world of  Amazon. But you can't do this without a guide. Elizabeth Greene of  Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using  Ads.

Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.

About our guest:

Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data.

Website: https://www.junglr.com

Michael Maher, the host, would love to connect with you. Reach out to him at…

This podcast is sponsored by Cartology and podcastify.me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace.  They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com/

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from  finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/

In this episode of the Longer Game podcast, we visit the world of pop-up shops. Once the nucleus of retail, pop-up shops have since lost their prominence and appeal. However, recent market dynamics suggest that the days of open-air markets, bazaars, sugar dates, figs, and pistachios aren't behind us at all. In fact, they seem to be making a  comeback. That's what retail expert, Stephen Brooks discussed with us on  the show today.

Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.

About our guest:

For over 35 years Stephen Brooks has been immersed in all things retail. His career has taken him to 57 different countries, working with retailers, landlords, e-commerce, and retail affiliated businesses big and small. Stephen is an author, speaker, and TV commentator for the TD  Ameritrade Network as well as the co-host of The Popable Podcast.  Stephen is passionate about the future of retail and works with his clients to navigate through the complex issues that they face in an ever-changing consumer-driven world.

Website: http://www.thepopupexpert.com/

Find the Pop Up Expert on Instagram: @theretailspecialist

Michael Maher, the host, would love to connect with you.

This podcast is sponsored by Cartology and podcastify.me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace.  They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com/

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/

In-store retail is a tough place to work. Long hours, a miserly wage, angry customers, and high customer service goals are characteristic of the job. In fact, anyone who has worked in retail knows there is a feeling of shame associated with the role. But why is that? Aren't retail employees the face of the store? Isn't the store's success hinged on their daily interaction with each customer? Join us as we speak to Ron Thurston, a retail expert, on how retail employees can find their pride.

Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

About our guest:

Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say.

From a part-time sales associate to a Vice President of Stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way.

​

In 2021, Ron was named one of the world's Top 100 most influential people in retail and is a featured keynote speaker, podcast guest, and in-demand industry expert.

​

Ron most recently led the retail organization for INTERMIX, sits on the board of directors for GOODWILL NY/NJ, and is an advisory board member and mentor for several retail technology brands.

Website: https://www.retailpride.com/

Find Retail Pride on LinkedIn: linkedin.com/in/rthurston

Find Retail Pride on Instagram: @retailpride

Find Retail Pride on Facebook: https://www.facebook.com/retailpride

Michael Maher, the host, would love to connect with you. Reach out to him at… 

Email: [email protected]

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and podcastify.me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com/

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/

Episode 17: Short On Everything But Service

Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

About our guest: 

Pearl Ausch helps sellers expand their businesses internationally from start to finish, including the proper registrations, shipping and educating clients about their different marketplace options.

You can find them at...

Website: http://www.firstchoiceship.com

Instagram: firstchoiceshippinginc

Facebook: firstchoiceshipping

LinkedIn: firstchoiceshipping

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and podcastify.me. 

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me

Episode 16: Experience Changes Everything

Brick & mortar stores have taken a big hit since the pandemic, with a lot of the traffic moving online. One thing that hasn't, and likely won't, change is consumers wanting a good experience. Listen in as Startup Slang CEO Damiano Raveenthiran breaks down why experience matters.

Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany

Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

About our guest: 

Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations.  She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. 

Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.

She doesn’t only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

You can find them at...

Instagram: https://www.instagram.com/ylt_translations/

Facebook: https://www.facebook.com/jana.krekic/

LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227

Website: https://ylt-translations.com

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 14: Supply & Demand: The State of Ecommerce

As things heat up with Amazon continuing to see incredible growth, my guest Brett Bohannon and I discuss what is needed to fill gaps. It may surprise you. New career opportunities abound.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

About our guest: 

Brett Bohannon started in the Amazon space in 2016 with his own Amazon product, He sold that business in 2019 and since then has been helping brands grow on the marketplace. He has helped over 100 brands to succeed on the marketplace. 

You can find them at...

LinkedIn: https://www.linkedin.com/in/brett-bohannon-1992329/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 13: Platform Data And Lessons On Growth

Ecommerce is not just Amazon and that's it. There are tons of platforms out there and SaaS companies are going to need to stay on their toes as more and more channels appear. Sreenath Reddy, CEO & Co-Found of Intentwise, walks through how his company is embracing the future.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

About our guest: 

Sreenath K Reddy is the Founder of Intentwise. Prior to Intentwise, he ran performance marketing and data management teams at Orbitz, a leading online travel company. 

You can find them at...

LinkedIn: https://www.linkedin.com/in/sreenathkreddy/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 12: Data or Anecdotes; Which Is More Important?

Data seems to consume our lives today but what do we really know about data? Why is data important? What kind of data should we be using to make intelligent business decisions? How far has the world of data come from? Why am I asking so many damn questions right now? Listen in as guest Andrew Hamada, CEO of Reason Automation, schools us on data and why it's useful in our lives but why it's also not THE most important piece of information out there.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

About our guest: 

Andrew is CEO & co-founder of Reason Automation, an Amazon data provider. He spent 7 years at Amazon where he ran marketing, merchandising, and customer research programs for Hardlines, Media, and Alexa. 15 years total in e-commerce everywhere from iStock to Gumballs.com.

You can find them at...

LinkedIn: https://www.linkedin.com/in/andrewhamada/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.

Episode 11: Ego @ Jon Dot Com

Get ready for the execution: execution of the fundamentals, that is. You want to succeed as a brand? 2 things. One, build a solid foundation and two, make decisions as quickly as possible with enough data. Yeah, it's really that simple.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

About our guest: 

My name is Jon Tilley, and I am an entrepreneur.

You can find them at: 

Website: https://zonguru.com

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: [email protected]

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.