In this episode, Cory Nunes interviews Peter Behn about his diverse career in sales, marketing, and product development, transitioning into corporate recruiting, and founding Wisdom Works. They discuss client vetting, collaboration with business owners, pricing strategies, and identifying niche markets for AI-driven software.
(0:00) Introduction to the episode and guest, Peter Behn
(0:29) Peter Behn's background in sales, marketing, and product development
(1:35) Transition into corporate recruiting and its satisfactions
(2:44) Founding Wisdom Works and its focus on small to medium-sized businesses
(5:33) The vetting process for potential clients
(7:00) Collaboration with business owners and their teams
(10:37) Examples of pricing strategies and profitability
(13:42) Accountability and adjustments in the coaching process
(15:57) Identifying niche markets for AI-driven software
(19:06) How to get in touch with Peter Behn and Wisdom Works