Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition.

In this interview, Manny shares his best practices for growing a newsletter with paid ads.

We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM).

If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals.

Chapters:

00:00:00 - Working with the Content You Love

00:01:44 - From Job Hunting to Entrepreneurship

00:05:48 - How to Grow on Social Media Organically

00:07:45 - Subscribers and Newsletter Milestones

00:11:57 - Newsletter Strategy Optimization

00:13:58 - The Importance of Landing Page and Thank You Page Audits

00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth

00:20:12 - What is Subscriber Persona?

00:22:20 - Different Strategies for B2C and B2B

00:24:26 - Incentives for Lead Generation and Subscriber Engagement

00:28:45 - Navigating Newsletter Fatigue

00:30:37 - Understanding your true Total Addressable Market (TAM)

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect Connect with Manny Reyes and Boletin Growth:

→ Boletin Growth: https://www.boletingrowth.com/

→ Manny's LinkedIn:  https://www.linkedin.com/in/mannyreyesm/  

→ Manny's Twitter: https://x.com/mannyyreyyes?lang=en

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains.

In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks.

Chapters:

00:00:00 - Improving Cold Outreach Strategy

00:05:34 - Becoming an Automation Expert

00:08:24 - Automation for Lead Generation on LinkedIn

00:11:19 - The Challenge of Scraping Engagements and Notifications

00:14:04 - The Power of Genuine Connection

00:16:49 - Providing Value Before Asking for Anything

00:19:27 - Building Authority and Warm Connections on LinkedIn

00:24:49 - Idea Generation and Automation Technology

00:32:45 - The Founder's Attention Management

00:35:30 - Smart but Arrogant Approach to Tasks

00:38:01 - The Art of Business

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Grant Hushek and GrantBot Process Consulting:

→ GrantBot Process Consulting: https://www.grantbot.co/

→ Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/  

→ Grant's Twitter: https://x.com/granthushek

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts.

Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for shows like The Root Cause Medicine Podcast and The Biotech Startups Podcast.

In this video, Cody shares his insights on building trust through daily content, growing newsletter subscribers organically, and strategies for building efficient content creation systems. Cody also dives into topics like using AI personas in marketing, the importance of behind-the-scenes content, and how data-driven iteration fuels non-linear growth.

Chapters:

00:00 - Building Trust through Daily Content

05:31 - Growth Flywheel Strategy

08:23 - How to Grow Newsletter Subscribers Organically

14:04 - AI Boyfriends vs AI Girlfriends in Marketing Strategy

19:30 - Building Efficient Processes and Systems

22:17 - The Power of Behind-the-Scenes Content

25:04 - Maximizing Mental Bandwidth in Content Creation

27:48 - Content Strategy for All Social Channels

30:32 - The Importance of Data and Iteration in Content Creation

41:38 - Nonlinear Growth Analysis

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Cody Schneider:

→ Swell AI: https://www.swellai.com/

→ Cody Schneider: https://codyschneider.com/

→ Cody's LinkedIn: https://www.linkedin.com/in/codyxschneider/

→ Cody's Twitter: https://x.com/codyschneiderxx

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies.

In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discusses businesses' challenges when creating content, from managing editors to handling chaotic workflows. She shares how her agency has developed a turnkey process that simplifies content creation, allowing businesses to focus on their core strengths without getting bogged down in the details.

Chapters:

00:00:00 - Overcoming the Fear of Creating Content

00:10:03 - The Importance of Industry Leadership in Client Acquisition

00:16:40 - Overcoming Objections through Podcasting

00:20:02 - Success in the Fitness Industry through Podcasting (Case Study)

00:26:35 - Overcoming Analysis Paralysis and Creating Valuable Content 00:29:36 - Reaching People through Different Mediums

00:32:38 - Bet Big and Take Risks

00:36:03 - The Importance of Sharing Failure Stories and Authenticity

00:42:28 - Accidental Learning as a Podcast Producer

00:45:42 - The Power of Genuine Communication

00:48:52 - The Unpredictability of Success

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Leila Adnani and PS Creative:

→ Learn more about PS Creative: https://pscreative.co/

→ Leila's LinkedIn: https://www.linkedin.com/in/jessicaadnani/

→ Leila's Instagram: https://www.instagram.com/leilaleilaa/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.

In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.

Chapters:

00:01:27 - Building and Buying Businesses

00:02:57 - Hiring Competent Staff for Business Acquisition

00:04:24 - Sticking to B2B Software

00:05:45 - The Challenges of Selling to a Niche Market Segment

00:07:16 - Strategies for finding product-market fit

00:10:18 - Developing XO's content strategy

00:13:25 - The Reality of Cash Flow in Acquiring a Business

00:14:55 - Building trust through honesty and authenticity

00:16:20 - Attracting Investors through content

00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market

00:22:32 - Building Brand Loyalty and Retention

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Andrew Pierno:

→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/

→ Andrew's Twitter: https://twitter.com/AndrewPierno

→ Learn More about XO: https://www.xo.capital/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!

In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.

This conversation covers:

00:02:44 - The Most Valuable Lessons We've Learned

00:05:27 - Demystifying The World

00:10:22 - Embracing Imperfection

00:14:58 - Simplifying Complex Systems

00:17:37 - The Importance of Knowing What You Want

00:20:29 - The Importance of Repetition and Focus

00:23:03 - The Power of Concentration

00:33:18 - Making A Devil's Bargains

00:38:08 - Our Most Impactful Interviews

00:40:35 - Turning Points In Our Lives

00:45:07 - The Transition to Orbit Radio

00:50:11 - Gratitude and Acknowledgements

00:54:45 - Reflections and Farewell

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.

In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year.

His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain."

Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.

This conversation covers:

00:00:00 - Transitioning to Long-Term Games

00:05:44 - An Unhealthy Obsession with Crypto

00:08:52 - Separating Happiness From of Financial Success

00:12:34 - The Dangers of Chasing Quick Riches

00:14:37 - Pursuing Childhood Dreams

00:22:37 - How To Write The Perfect Scene

00:31:17 - A Potential Bestseller?

00:37:10 - Meeting Famous Figures

00:45:32 - From Short-Term Games to Long-Term Commitment

00:51:43 - A Quasi Pop Epistemology Book

Links and Resources:

→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040

→ Nat's Blog: https://www.nateliason.com/

→ Nat's Instagram: https://www.instagram.com/nat_eliason/

→ Nat's Twitter: https://twitter.com/nateliason

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.

This conversation covers:

00:00:00 - The Importance of Having a Mental Model of Learning

00:10:26 - Building Confidence and Motivation

00:15:35 - The Mind as a Muscle

00:18:36 - Strengthening Specific Mental Skills

00:21:38 - The Skill of Focus and Concentration

00:26:04 - Maximizing the Longevity of a Learning Project

00:31:23 - The Role of Copying in Learning and Problem-Solving

00:35:26 - Cognitive Load Theory and Problem Solving

00:40:34 - Extracting Useful Advice from Experts

00:46:44 - The Divide Between Academia and Self-Help

00:52:24 - The Complexity of Learning to Read

00:57:31 - The Impact of Age on Learning

00:59:05 - A Checklist for Learning Projects

Learn More About Scott:

→ Scott's Blog: https://www.scotthyoung.com/

→ Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list.

Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.

This conversation covers:

00:02:48 - Overcoming Debt and Starting in Internet Marketing

00:03:29 - Becoming an Affiliate Marketer

00:08:18 - The Intersection of Therapy and Business Growth

00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur

00:17:14 - The Intense Focus of Musicians

00:27:34 - The Importance of Human Relationships in Business

00:37:48 - The Concept of Valuepreneurship

00:46:57 - The Chain of Fear

00:49:38 - Visionary Men and Ambitious Projects

00:51:50 - The Fallacy of Selflessness and Maslow's Hierarchy

Connect with Jeff Lerner:

→ ENTRE: https://www.entreinstitute.com/

→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial

→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/

→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174X

Support The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review.

→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834

→ Drop us an email: [email protected]

→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:

→ Twitter: https://twitter.com/LouisKyleShow

→ Instagram: https://www.instagram.com/louiskyleshow/

→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:

→ Read Louis' Newsletter: https://louisshulman.substack.com/

→ Louis' Twitter: https://twitter.com/LouisShulman

→ Kyle’s Twitter: https://twitter.com/_kylebishop

→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/

→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com