The Loyalty Minute

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels.

Welcome to the show Mariana, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...  

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix.

Welcome to the show Jodi, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who currently is the Vice President of Brand Solutions and Alliances at Bumped, a Fintech company working to revolutionize the loyalty space using fractionalized stock as a reward currency.

Welcome to the show Drew, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

For this and other loyalty insights, please visit theloyaltyminute.com

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital

Welcome to the show Richard, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

For more information and to hear other insightful brand and customer loyalty conversations, please visit theloyaltyminute.com Enjoy!

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, and he’s also the host of The Page 1 Podcast, which he will elaborate on...

Welcome to the show Luke, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background....

For more information, please visit theloyaltyminute.com

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton's Vanguard, as well as Board Member of Army Historical Foundation

Welcome to the show Don, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.  How you landed at Firehouse Subs as well as the Army Historical Foundation, but then I want to talk about how Firehouse Subs is focusing on building a unique presence in communities it serves particularly in light of the COVID-19 pandemic...  

For more valuable customer and brand loyalty insights, please visit theloyaltyminute.com Enjoy!

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam Glauberman who are with BP (that’s British Petroleum for those of you who drive electric cars and don’t stop at any of their 7,200 locations across the US). BP just launched a new loyalty program called BPme Rewards, so we’re going to talk about that and other useful brand and customer loyalty insights...

Welcome to the show Nicola and Adam, thanks for joining me.  For more details, please visit theloyaltyminute.com

Welcome Loyal listeners to episode 61 of the loyalty minute.  Today we’re going to be talking about what some companies are doing to help those affected during the COVID-19 pandemic.

To learn more about this and to discover other helpful loyalty insights, please visit theloyaltyminute.com enjoy!

Welcome Loyal listeners to episode 60 of the loyalty minute.  Today we’re going to be talking about 5 Loyalty Program Metrics That Matter.

This article was written by Brittney Brown, Consultant on the Aimia Strategy & Consulting Team

Metric 1 – MEMBER ACQUISITION

Simply put, member acquisition is how many new members are joining your program over a specific time period. This KPI is important because without hitting your membership targets, it can often be challenging to meet many of your overall financial goals. You would be surprised to know how many loyalty program managers do not know this metric.

Metric #2 – MEMBER LIFT IN SPEND

Your member lift in spend KPI is the percent increase in spend for active members versus non-members. Your loyalty program should increase overall member spend if you want to drive incremental revenue and increase profits.

Metric #3 – REWARD REDEMPTION RATE

Your reward redemption rate is the percent of your currency earned (i.e. points, vouchers, etc.) that are being redeemed.

Metric #4 – CHURN RATE REDUCTION

Your churn rate is the percentage of “at-risk” members that you can save from leaving the program, and potentially your brand. It’s vital to know this KPI because it directly impacts your total company revenue.

Metric #5 – INCREMENTAL MARGIN

This KPI is the increase or decrease in profit [ (incremental revenue x margin) – program costs ]. This loyalty program KPI is vital because it determines the overall health of your loyalty program.

In the full article, Brittney goes into great detail on each metric and how to improve them all.

To read this article, and to discover other helpful loyalty insights, please visit TheLoyaltyMinute.com enjoy!

Welcome Loyal listeners to episode 59 of the loyalty minute.  Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees.

During these unprecedented times of shutdowns during the covid-19 pandemic, companies like Best Western Hotel and Resorts are taking steps to ease the burden of its hoteliers during these challenging times. The Board of directors have implemented unprecedented measures to afford its Hotel owners much-needed relief through May of 2020.

Nicely done Best Western.

To read the full details and to see other companies that are helping their employees during these troubling times please visit theloyaltyminute.com enjoy and stay safe.