I am thrilled to be joined by the brilliant tech entrepreneur and visionary, Shirish Nadkarni! With a career spanning decades, Shirish has left an indelible mark on the tech industry, contributing to the success of iconic products like MSN, Blackberry, and Rosetta Stone.
Shirish co-founded Livemocha, a language-learning platform that rapidly garnered 15 million users across 200 countries. His wealth of experience in launching, scaling, and even exiting tech businesses is nothing short of awe-inspiring.
In this episode, we'll dive deep into Shirish's remarkable journey, uncovering the strategies and insights that propelled him to success. From overcoming the intricacies of marketplace dynamics to the art of retaining end-users and even his thoughts on the future of tech disruption, Shirish will leave you inspired and informed.
Episode Outline and Highlights
● [01:41] Shirish’s Perspective on Jumpstarting a Marketplace
● [07:54] Discussing Marketplaces Evolving into Monopolies
● [12:48] AI's Disruptive Influence on Established Marketplaces
● [15:00] The Potential Challenge to Market Monopolies by Social Networks
● [18:08] Transitioning from Founder/CEO to a Senior Employee
● [21:30] Going from Startup to Acquisition: Shirish’s Key Success Factors
● [26:10] Recognizing the Value of End-User Retention
● [28:47] The Impact of Immigration on Successful Startup Formation
How to Engage End-Users and Successfully Jumpstart a Tech Marketplace
Shirish’s astonishing career contains a series of achievements that impact millions of lives today. As I think about his career, I am fascinated by the number of products that he has been involved in which I used: Hotmail, the Blackberry, and Rosetta Stone which he sold one of his businesses. He co-founded Livemocha, a language learning platform, in 2007. They rapidly grew their users and client base to 15 million in 200 countries. I wanted to get Shirish’s insights on how they were able to gain traction in increasing their users and jumpstarting a marketplace. I was also keen to know his thoughts on jumpstarting a marketplace and how to overcome the chicken-and-egg issue of buyers and sellers.
Below are some of my takeaways:
● Focus on a specific category or geography
● Focus on the supply side of the equation first
● Local is the key to going global
● The best PR is word of mouth - so focus on your product’s value
Rebecca Hastings, Founder and Director at The Lucent Group
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Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.