As we continue our conversation from last week about email marketing, Michael gives us the three final tips on how to make email great again. If you missed last weeks podcast, we covered:

In this week, we cover these three tips:

If you did happen to miss last weeks podcast, go back and listen to get the full conversation.

Michael has graciously given us his presentation slides for our listeners to have for future reference. Download it here and follow along in this podcast.

You can also read our blog entitled, the same as Michael Barber’s presentation, “Make Email Great Again,” here as well.

Enjoy!

The fifth tip to making email great again is automation and triggers. Michael talks about making our emails timely, targeted, and relevant. To do that, you have to gather great data.

Thanks Amazon for being creepy! You have opened the door for the rest of us to be creepy. Thumbs up.

3:48

Jason uses the word parlay again.

You MUST setup a Welcome email series. It’s the single most important email campaign you will ever work on.

The sixth tip to making email great again is always say hello. By saying hello, you are making the client feel more comfortable with you and your brand. Take the opportunity to say hello when you can.

The seventh tip to making email great again is to speak to the recipient like a human. Stop using the marketing mumbo jumbo and create emails that are applicable to your recipients.

Of all the tips he has given, the number one thing you should be doing is making sure you are authenticated. If you aren’t getting into the inbox, you are wasting time.

You heard it, folks, we will be doing MORE graphics with Michael.

Jason and I recently attended Digital Summit here in Atlanta. If you haven’t attended the conference before, you should. They come to most of the major cities across the United States. Head on over to their website and check it out. You won’t regret it.

While we were at the conference we learned so much more about marketing from several leading experts in the field of marketing. One of those experts sat down with us to speak about email marketing. Michael Barber is the owner of Barber&Hewitt and got his start working alongside Jay Baer. That’s right, Jay Baer. During his presentation, “Make Email Great Again,” he presented how we as marketers are missing the mark when it comes to email marketing and gave us valuable tips to make email great again.

In part one of this two-part interview, Micheal covers four of his seven tips on how we can be great at email. Here are the first four tips he covers in part one:

Michael has graciously given us his presentation slides for our listeners to have for future reference. Download it here and follow along in this podcast.

You can also read our blog entitled, the same as Michael Barber’s presentation, “Make Email Great Again,” here as well.

Enjoy!

How this interview came to pass. We take you an incredible journey of how a simple graphic brought our paths together.

Michael tells a little about himself and why he is an authority to speak on why we all suck at email marketing.

4:05

Michael casually mentions his start in marketing with Jay Baer. No biggie.

Michael presents some stats on why we are bad email marketing. There are several stats that are staggering of how bad we are doing when it comes to the best marketing channel we could be utilizing.

The first tip to making email great again is authentication. You are doing all of this work around email for nothing if you aren’t getting into the inbox. That’s why this is the first tip and the most important tip.

Second tip to making email great again is design. With the rise of mobile users and smart watches, it’s important to design your emails to be responsive, just like your website.

In this podcast, we discuss the dreaded creative block that we all go through. As creative people, we often find ourselves running out of steam on projects. Don’t worry, nothing is wrong with you. In fact, it’s completely normal.

By the end of the show, you will have several practical methods to apply right away to fight against creative block and get you back on the project you are working on. No more staring at a blank screen not knowing what to write. No more sleepless nights because you can’t seem to get the breakthrough you need. We have come to your rescue.

If you enjoyed this podcast, then you will really like our blog. Check it out!

Also, if you have any other techniques that we should know about, please let us know by tweeting us @lunchbreakmkt. We would love to hear from you.

Enjoy!

Marketing changed greatly over the last 30 years. Likewise, we can expect marketing to continue to change drastically over the next 30 years. As we move more and more into the world of data that drives measurable marketing, we will most certainly see the rise of analytics managers, as well as leads managers. It’s all about what you can measure.

This week, we explore the future of marketing jobs and we use this article by Steve Olenski from over at Forbes.com.

Are you a Chief Experience Officer, Augmented Reality Producer, Lead Data Analyst, or Bot Developer? Or are you currently in a marketing career that didn’t exist a few years ago? Let us know! We want to know more about you and your career! How are you changing the marketing landscape?

As you’ll hear in the show, we’re not talking about the typical type of lazy that most people think of when they hear the work. In this sense of the word, we position the current breed of a consumer as unwilling to put effort into trying to interact with your brand and more importantly, your website.

This is an expanded conversation based on the blog we wrote last year. Snag that article here.

Enjoy!

In today’s podcast, Zack and I speak about the misconceptions surrounding being a designer. We’ve been doing this for a while now and we’ve created a pretty good list of these misconceptions.

So what’s the takeaway from the podcast? Being a designer is awesome. We both love it. We wouldn’t do it if we didn’t love the work.

But, it should be known that design can be a demanding, frustrating, exciting, thankless, and amazing career.

Take the hard times, failures, and mistakes and turn them into opportunities to become better.

Being a designer can be glamorous, but it rarely works out that way. It’s a lot of long hours and hard work, but it usually pays off in the end.

Not every client is going to love your work, but this should lead you to areas of growth and will show you the opportunities to learn and become a better designer.

8:08

We have never blown a client out of any water source. We do not recommend this.

You will never see the portfolio pieces that we don’t want you to see. Sorry, Charlie.

Clients usually know that they need SOMETHING, but it’s your job as a designer to help the client SEE what they want. Talk with them, get a detailed brief, and find out what the client is looking for and what they like before beginning.

Tommy Bronx is an awesome artist.

Your clients have money. You’re performing a service. You need to make sure you get paid. And, get paid what you’re worth.

FACT: Every customer is not a good customer. Learn this. It will change your life as a designer.

We recorded this podcast at a local Thai place: Fresh Bowl. It’s one of our favorites and it has a great menu, atmosphere, and staff.

In today’s podcast, Jason and I speak about our latest ebook: “10 Steps to Explosive Facebook Growth.” This ebook was born as a case study from Jason’s experience as social media manager for a brand. His experience there took that brand from 7,000 Facebook fans to over 120,000. Wow!

During this podcast, we only cover a few of the steps you need in order to see real growth in your Facebook marketing efforts. We believe that everyone can have explosive growth from their Facebook account if just simply apply these 10 simple, easy to follow steps.

• Name:
• Email:

The ebook is broken up into three phases; doing the prep work (know your brand, know your audience, set goals, and define your budget), establishing best practices (start local, engage engage engage, make it fun, develop brand ambassadors, and keep it fresh), and getting to work (promote posts and run ad campaigns).

First area we are focusing on today is setting goals. You can measure your success if you don’t know your goals. You can’t hit a target if you don’t know what the target is.

Knowing your audience, you would think, would be easy, but you would be surprised at how many people don’t actually know their audience. I am talking about know, KNOW your audience. What are their interests? Where are they hanging out? (you also will hear Jason do a little shoutout to Notorious B.I.G.)

Our blog on A/Z testing.

Old news isn’t news, it’s history. It’s important that you keep your content fresh. This is done by hiring a great photographer, hire great interns (pay them), and set an effect content calendar.

We recorded this podcast at a Marlow’s Tavern in Duluth, GA. Great atmosphere, great menu, and we recommend the chickpea fries.

We’re excited for the future of this show. It began as an off-hand idea and within a few weeks of format testing and searching for the perfect spots to record, we dove right in and began the show. We’ve already got some great guests on board to be on the show from all corners of the marketing & design world. From premium web hosting to email marketing, marketing automation, and beyond, we’re happy to bring great conversations with industry experts to you.

If you want to connect with us directly, send us a message on Twitter at @lunchbreakmkt.