The Luxury Creative

Despite popular belief that Instagram is where it’s at for getting clients to book you, in fact i believe one of the most important assets in your business when it comes to converting people that are interested in you, into buying and booking your services, is your website.

Angela from Saffron Avenue is the queen of creating beautiful websites - she comes on the podcast today not only to tell you how you can create the most gorgeous websites of your very own but how to make sure they actually do their job and make you money!

I have also personally purchased (yes purchased!!) not one but TWO of Angela’s website templates and they were an absolute game changer for me. Listen to my journey recounting to Angela just how valuable learning to manage my own site for my business and why i truly think that all creatives need a platform they can control and know how to modify quickly and easily. 

Not only that but Angela also shares her secrets to creating a website that has a common goal, why certain website templates will convert better than others and common mistakes beginners make when looking to purchase a site.

This is a not to be missed episode for anyone who runs a creative business in 2022. You just can’t grow as a business without a beautiful, functioning and effective website to show off your incredible talents.

Angela also has a amazing freebie to share with our listeners to help you decide which website best suits your needs - You can take her free quiz here - 

shopsaffronavenue.com/website-style-quiz
You can find Angela’s incredible designs and work on instagram here @saffronavenue

What to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE 

Public relations - What is it and how can you use similar strategies to grow your business no matter who your audience is.
Public relations isn’t just media, it’s the sum of the public opinion about you and your brand. It’s what people are saying about you when you’re not in the room and understanding how to use PR to your advantage to promote your creative business. I interview Alicia Penhorwood of Harper Collective to share her tips and advice around how to create great PR for your brand.
Alicia shares her expertise on how to pitch your business to media, my personal experience with PR marketing in my business and how i used it to attract the attention of my own target audience when i first started out.
How to create media relationships, how to position your brand as a leader in your industry and the power of creating a great media pitch and how to get featured in publications  is valuable for all businesses to start getting large media coverage with no budget.
You can also list to Alicia’s podcast “The honestly imperfect podcast”  https://www.instagram.com/honestlyimperfectpodcast/?hl=en

What to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE 

World-renowned calligrapher & wedding stationery designer Karla Lim, owner of Written word calligraphy. Her incredible journey includes growing her instagram platform to over 130,000 followers, multiple product offerings including calligraphy tools & wax seals and then building to workshops and business courses.

One of our best interviews to date - Karla shares the journey from having one core offer of her custom wedding invitation suites to having  multiple income streams in a fascinating look behind the scenes of an established business and her insights into when it's the right time to start looking at growing and adding other offers.

We discuss her wedding invitation course and valuable insights into her program for calligraphers to turn into wedding stationery designers.

To discover some multiple income streams for yourself don't forget to download my free e-book "35 ideas to make more money in your business"  35 revenue streams E-Book

Follow Karla's journey on Written Word Calligraphy - Instagram

26 Million views and 27,000k new followers is bound to get you some attention! But not is all as rosy as it sounds when you suddenly get thrown in the deep end of a mega viral reel. In this weeks podcast episode i share all about my experience with going viral on instagram.

Sounds like a dream come true but in all honestly it really just depends on WHY your real is going viral and definitely proceed with caution.

The pro’s, con’s and the elements of a video that can really determine whether it’ll be a viral success or not. Definitely some amazingly helpful hints to help you create your most viral reel yet.

As always i’ll talk candidly and share as much help as i possibly can!

Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - Free E-book download

Website - The Luxury Creative

Instagram is a highlight reel and this goes for businesses as well. My creative business page doesn’t always show the realities of what happens behind the scenes and just like everyone else i’ve made some mistakes that have cost me!

In this episode i talk about my 3 biggest business flops to date and the lessons i learnt from them and most importantly, why i wouldn’t change my journey at all. 

So next time you think someone you follow is infallible - think again! Even the most successful businesses have skeletons, mistakes and regrets.

Hopefully mine will help you to not make some costly time and money errors.

Don't forget to download my free e-book - 35 ideas to make money in your creative business

Hands down the best investment i’ve made in my business has been working with coaches, mentors and online courses. I walk through some of the best and worst experiences i’ve had when it comes to investing in my education

I also wanted to compile some of my best advice and things to consider before purchasing an online course or working with a coach, there’s nothing worse than wasting time and money in investing in resources that are just not going to serve you or even worse, don’t even live up to the hype.

The other really key part of this episode is understanding what you need right now to get you to the next level in your business. There is so much information being thrown at us right now about every single thing you can do to better your business - It’s so easy to get shiny object syndrome

This is why i created by business phase quiz, it’s designed to tell you exactly where you are at in your business and give you a clear actionable roadmap to what you need to work on right now to get you to the next level. 

Because each and every one of us deserves a profitable creative business to build a dream life.

Take the QUIZ here - BUSINESS PHASE QUIZ

Follow me on INSTAGRAM here - https://www.instagram.com/calligraphyenvogue/

I think that setting tangible achievable goals in your creative business is one of the most important elements to your success. I would even argue is it even possible to achieve monumental success without first laying out your intentions and creating the road map to get there.
One of the less commonly spoken about problems however is over estimating how much is actually achievable in a year and setting unrealistic expectations on yourself and your business that can lead to burn out and feeling like a failure, when really the only thing you failed at was setting tangible goals.
I want to share my insights in how i map out goal setting in my business and why i think it’s so important to clearly define your intentions for your life as well as your business because setting crazy achievement goals for your business might mean sacrificing some life goals in the process.
Don’t forget to download our free ebook - 35 ways to add additional income into your business. Link - BUSINESS PHASE QUIZ
Website https://theluxurycreativebusiness.com/

Heading into a new year i love nothing more than to reflect on all the achievements, struggles and lessons of 2021. I feel like sharing the really big moments and lessons can only help to shape your decisions in your creative business and what better way to learn from the mistakes others have made before you.

In this episode i reflect on my own unique family battle this year of what it looks like to try and keep a business afloat while dealing with my daughters battle with a brain tumour, my successes and most importantly all the things i'm grateful for that will hopefully inspire you to consider what's most important to you and see that choices you make in your business can also have a profound impact in your life as well.

To download my free business phase quiz - HERE

I had no doubt our episode on pitching would be a popular one! I know first hand the absolute lack of  good information out there regarding how to get work with your dream clients as a creative. 

I’d even go as far as to say the word “Pitching” really only started to become known when artists such as myself started talking about how they got work beyond just good brand awareness.

Quite frankly in 2021 i don’t think a brand awareness strategy is enough to secure your dream clients. Instagram is becoming overly saturated and honestly, why wait years for the work to come to you.

Naturally i had a lot of questions come up regarding pitching so i’ve answered some of the questions on today’s podcast and i think it’s really insightful to start to understand the nuances of what makes a great pitch and how to get started.

I will be creating more resources around pitching to make sure i’m imparting everything i know about the topic to get you landing your dream clients within weeks (like my coaching students have!)

Want to find your creative business niche/offer to become the stand out, booked out, go-to creative in your space? Download the calculator HERE

The most requested episode EVER is here. There is no topic i get asked about more than pitching. Especially when it comes to working with luxury brands, the best advice i can give is to learn the art of pitching to get your value across to the right people.
Pitching is one of the quickest and most effective ways to grow your business and work with your dream clients. But it's a topic not many creatives know much about.

In this episode i put together an overview - What is pitching, how does it apply to creative business. The do's and don'ts and most importantly my step by step advice for getting you started.

I know it's the perfect time of year to put yourself out there and start working with your dream clients and i know that learning how to effectively pitch as a creating is a skill that will continue to serve you throughout the lifetime of your business.

and don't forget to sign up for our 35 ways to create additional revenue in your business with our ebook resource you can download here - E-BOOK