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Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now!
Support the showIf you think video is just for Zoom calls with customers then you need to learn a thing or two. Tune in and get inspired on how to use video for engagement, closing and retention in luxury travel.
Support the showContent that looks organic and natural but is actually paid. It is everywhere nowadays, from blogs to news sites or review portals. Find out how to leverage this style of content marketing for luxury travel.
Support the showSocial media is not a magic wand that will grow your luxury travel business with no effort, but it can be a powerful tool to get awareness and reach similar customers to the ones you already have. Tune in to get the insight on what our 10 basic rules on social media for luxury travel are.
Support the showBig Data = Big Words. But what is it? How do you use it? Where do you collect it? And what is the use in the context of marketing to affluent travelers? Tune in to get a primer on big data for luxury travel!
Support the showYou got a newsletter. Great, but is that everything that is out there in terms of email marketing? And how do you craft email that is read by millionaires and billionaires? Tune in and find out.
Support the showYou spend countless dollars or euros on targeted traffic, maybe spend even more time on generating links and building up your social media reach and now what? If you want your precious online traffic to convert properly then you better look into CRO.
Support the showDo you want to employ video in your luxury marketing strategy? Good idea! But there are a lot of things that go into well-thought out video marketing. Learn the basics for luxury here!
Support the showIf you want to sell luxury travel services or products, your copy needs to be on point. Everyday I see mistakes with luxury copywriting. A lot of brands want to sell six-figure service packages but are not willing to invest into great copy. Listen to this episode and be different!
Support the showIf you are selling luxury travel services, you need to start looking beyond just Europe and North America, there are a lot of cool technologies and social media platforms available in the rest of the world.
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