The Luxury Travel Marketer

Want to find out how to evaluate media kits, audiences and reach? Are you working on your first luxury media mix? In this episode we teach you what kind of metrics to look out for, what to ask and how to avoid the fakes influencers that are out there.

The last part of our 3-part miniseries on common issues covers luxury travel agents and agencies. What issues do they have to deal with, when is it time to start with online marketing and what are the challenges that come with it.

We're starting a new 3-episode mini series on common issues in luxury travel marketing in 2019. Our first episode will be about the luxury hospitality industry. Tune in if you are a luxury hotel or resort marketer that is looking for some solutions. 

Good online marketing is nothing without good data. But how and what kind of data should you collect if you want to measure and optimize your luxury marketing funnel?

Returning to some digital marketing, this week we talk about mainstream media for luxury marketing funnels when it comes to travel. Google, Facebook, Instagram and all the other mainstream media options out there. Useful or a waste of money?

In part four in our series on digital marketing funnels for luxury travel we talk about email marketing and marketing automation. Find out why it is a crucial component in every marketing strategy but is often executed poorly due to a lack of awareness.

What is content marketing? How does content fit into a luxury marketing funnel? In this episode you will learn what the phrase content is king, context is queen really means and how most companies go wrong when it comes to their online content.

As part of our series on funnels we start off this week with media buying. What is it, how it should be done and what is the relevance for luxury travel marketing.

If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe dabbling in Google Ads, think again! The field of digital marketing has evolved and if you want to generate high-net-worth leads and bookings for your business, you better get up to speed!

In this episode we teach you why you need to invest time and energy in a proper strategy first before you can start your actual luxury travel marketing campaigns. We also talk about what should be included in a strategy project and how we at Jadewolf Marketing plan out ours.