Most of the time, success is outside of what you already know. It's outside of the charted map! Episode 2 of The Madgician: A podcast with women entrepreneurs is live now on Spotify!

In this episode, Dr. Kristina Stroedter, Co-Founder and Managing Director at TEAMSPORTS.AI, shared valuable input on mastering customer journeys, maintaining brand relevance, and the importance of having #patience when launching a new brand.

“In the end, it's about consumer journeys. We need to be in those consumer journeys. We need to lift and experience them. I think that only after facing a problem yourself will you know how to solve it and come up with a solution.”

About Dr. Kristina Stroedter

Dr. Kristina Stroedter, currently working as the Co-Founder and Managing Director at TEAMSPORTS.AI, has a strong background in business and strategic planning. With extensive experience at Nike in various leadership positions, including Business Director Clubs, Feds & Players, Strategic Account Director, and World Cup 2018 Lead, Dr. Kristina has also held roles at Vivaldi Partners Group and The Boston Consulting Group. Dr. Stroedter holds a PhD in Wirtschaftswissenschaften from Justus Liebig University Giessen, along with a Diplom Kauffrau in Wirtschaftswissenschaften.

What you’ll learn by listening:

• Entrepreneurship in tech vs entrepreneurship in fashion
• Creating meaningful customer journey experiences for your brand
• The importance of assessing & prioritizing the customer journey to fit your venture
• The essence of strategic thinking and ways to cultivate it
• How does a small brand stay relevant? When the key is patience
• Lessons learned from fashion titans: Farfetch or Nike
• Breaking barriers: overcoming challenges in female entrepreneurship and building resilience
• Prioritizing marketing resources as a small brand

The Madgician: A podcast with women entrepreneurs launches today!

My guest for today is Viviane Paraschiv, Growth & Innovation Consultant for the fashion industry. Viviane is an outstanding entrepreneur with over 14 years of experience in the luxury sector, where she has been instrumental in pioneering new multichannel experiences, driving innovation, and leading transformative change.

In this 1st episode, we’ll talk about technology as a fashion enabler, balance between innovation and marketing, the struggles of women entrepreneurs, #sustainability, thinking outside the box on how to build meaningful connections with like-minded people, and a lot more.

Tune in for The Madgician S01E01, on Spotify!

About Viviane:

This has been an exciting (and sometimes complicated) 14+ years journey working within luxury companies at the forefront of new multichannel experiences, innovation and change.

Managed full project cycles including concept, strategies, execution, training and delivery for events, product strategies and client retention. Coordinated worldwide client experiences to maintain brand attachment and support business development. Developed and led teams on execution of change management strategies within retail. Working on identifying opportunities for the future of luxury retail.

My values are about authenticity, supporting other women and making meaningful connections. And if you'd just like to talk more about changing the narrative about Romania, drop me a line!

What you’ll learn by listening:

• How entrepreneurship in fashion differs from entrepreneurship in tech
• Technology, a fashion enabler
• Finding balance between innovation and marketing
• Strategic marketing insights: balancing revenue goals with brand confidence building
• Struggles that women entrepreneurs have to put up with
• The importance of relationship building in general, in entrepreneurship
• Think out of the box on how to connect with people
• Sustainability in the fashion industry
• Adapting to change: redefining success in brand scaling