In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising. 

They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups. 

Content referenced during the discussion: 
https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/ 
https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators’ action against TikTok over alleged violations of the Digital Services Act.

In today's MadTech Daily, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. 

In today’s MadTech Daily, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

In today’s MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech. 

They examine Google’s ad tech monopoly case in the US, Mark Zuckerberg’s plans for Meta’s AI app, and Google expanding access to conversational AI in Search. 

In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking up Google’s dominance, and the Digiday+ Research showing the priority of publishers.

In today’s MadTech Daily, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act.