On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach 

In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.  

On today’s MadTech Daily: AUS Gov Announces Publisher Payment Incentive; YouTube TV Price Rises 14%; Google Wraps Up Blue Link Search Test 

On today's MadTech Daily: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration  

On today's MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership 

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger 

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger 

On today's MadTech Daily: Omnicom To Buy IPG?; Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program 

On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.