On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of their Global Fan Profiles tool to esports.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple's impending ATT; the EU reveals that they may incorporate some elements of the ACCC's News Media Bargaining Code, which will force digital platforms to pay for news content, into their own legislation; and Walmart have bolstered their digital advertising offering with the purchase of Thunder.

Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives streaming services pause for thoughts; and Twitter launches Birdwatch in a bid to tackle misinformation on the platform.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad business; and the US's response to Australia's proposed News Media Bargaining Code.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Fern Potter, EVP and global strategy officer at FCB/SIX, to discuss the latest news in ad tech and martech. In this session, they cover: Reach's success as it becomes the UK's 4th highest source of traffic; what could happen to advertising on Instagram if Facebook is forced to give up the platform; and S4 Capital's M&A spree and what it means for data-driven creative.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by CEO Ciaran O'Kane, to discuss the latest news in ad tech and martech. In this session, they cover: Guinness Atkinson's launch of an ad tech and martech exchange traded fund (ETF); why traditional TV viewing is declining in the US ; and the emergence of rival short-form video platforms in a post-TikTok India.

It's the MadTech Podcast Christmas Special! Tune in this week to hear ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this session, they discuss: the impact of Google's decision to terminate third-party cookies; Margarethe Vestager's vow to use more injunctions to penalise Big Tech; the FTC's lawsuit against Facebook; and the growth of gaming and ecommerce.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this session, they cover: Zenith's Advertising Expenditure Forecasts report; Australia's News Media Bargaining Code being presented to parliament; and WhatsApp's ultimatum over its new terms of service.