In this week’s episode:

– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?

– Is Publicis’ divestment of Publicis Health Services the start of things to come?

– Do brands understand branding?

– Is OTT the only possible future of TV advertising?

– How is Accenture Interactive mobilising its execution layer?

In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly to discuss the latest news in ad tech and martech.

On this week’s episode:

– Now that Brian O’Kelley is moving on from AppNexus, what does he do next?

– What can be done to save Johnston Press? And what can ad tech do to help journalism?

– Has OTT hit a saturation point, and does ad-funded content still have a future?

– The Unruly solution for buyers and sellers.

– The shift from IO to programmatic guaranteed, and what that means for the market.

– The future of independent ad tech, and the differentiation required to survive.

In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory to discuss the latest news in ad tech and martech.

On this week’s episode:

– What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe?

– How robust is Facebook’s business model?

– Why are media agencies still being investigated because of their ad-buying practices?

– How is The Programmatic Advisory working with advertisers?

– What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?

– How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?