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All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guestThe MadTech Daily: your ... more
FAQs about The MadTech Podcast:How many episodes does The MadTech Podcast have?The podcast currently has 1,019 episodes available.
October 01, 2021149: Jo Mackenzie, Publicis MediaJo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses....more51minPlay
September 24, 2021148: Niki Chana, The Women in Programmatic NetworkNiki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover UK broadcasters nearing a deal to launch a new joint streaming service; Bytedance announcing that Douyin users under the age of 14 will be limited to a maximum of 40 minutes per day on the app; and Discord raising USD$500m in a new financing round....more43minPlay
September 17, 2021147: Dan Hodgson, Rail Delivery GroupDan Hodgson, commercial lead at Rail Delivery Group, joins Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the UK's information commissioner appeals to the G7 to clamp down on cookie pop-ups; Apple are ordered to allow app developers provide users with alternative payment options; and Google's cookie deprecation delay sees advertisers and agencies slow down their post-cookie preparations....more55minPlay
September 10, 2021146: The MadTech Podcast Special: Demystifying the Mobile In-App AdvertisingIn this episode, Thomas Bienias, director for mobile publisher development, EMEA at PubMatic; Daniel Sichel, global hub lead for TikTok at Zenith; and Ali Khitab, senior programmatic operations manager at Upday, join ExchangeWire CSO Rachel Smith to discuss fundamental challenges in the mobile in-app environment, like fraud and brand safety; the growing diversity of mobile gaming audiences and the opportunity this brings; how measurement and viewability will work in the context of an ever-changing world of data regulation; and more....more59minPlay
September 03, 2021145: Alex Khan, UnrulyAlex Khan, group MD, international at Unruly, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Visa spend USD $150m on an NFT; big tech scrambles to build the metaverse; and China's CCP impose the country's first national privacy law....more1h 4minPlay
August 20, 2021144: Kenneth Sim, Johnson & JohnsonKenneth Sim, digital marketing manager at Johnson & Johnson, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Facebook redesign their ads business to depend less on users' data; Gen Zers in APAC feel more capable of forcing brands to change for good; and Southeast Asia streaming services are seeing success from partnering with local telcos....more46minPlay
August 13, 2021143: Wendy McEwan, CMO Council AsiaWendy McEwan, CMO Council Asia member and media and marketing veteran, joins Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: Twitter begin trialling a new ecommerce feature, 'Shop Module'; the EU issue Amazon with the highest GDPR fine in history; and more brands are exploring bringing gaming and esports expertise in-house....more59minPlay
August 06, 2021142: In-House - Grace Dillon, Rachel Smith, and Ciaran O'KaneExchangeWire CSO Rachel Smith and CEO Ciaran O'Kane join Grace Dillon, editor, to discuss the latest news in ad tech and martech. In this episode, they cover: the findings of The State of Programmatic in JAPAC - 2021 Report, produced by ExchangeWire and OpenX; how changes to the ad tech infrastructure and the realities of a post-pandemic world will affect travel companies; and the projections outlined in Zenith's latest Advertising Expenditure Report....more57minPlay
July 30, 2021141: JJ Eastwood, Carousell Media GroupJJ Eastwood, managing director at Carousell Media Group, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Twitter and Facebook open themselves up for audits by the MRC; brands see retention rates increase when they use SMS to talk to customers; and how supply chain issues in the US are affecting DTC brands....more45minPlay
July 23, 2021140: The MadTech Podcast Special: the Future of Measurement and Brand SuitabilityOur latest MadTech Podcast Special examines the future of measurement and the role of brand suitability and contextual in a privacy-first world. For this episode, ExchangeWire CEO Ciaran O’Kane interviews Rich Raddon, co-CEO of ZEFR and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM....more50minPlay
FAQs about The MadTech Podcast:How many episodes does The MadTech Podcast have?The podcast currently has 1,019 episodes available.