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A magical Christmas experience in Madrid almost collapsed because of one overlooked detail. We break down a real-world holiday experience through the stages of gamification, and reveal where confusion can destroy even the most beautiful experience.

Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

Links to episode mentions:

• El Manantial de los Sueños
• 4 Phases of a Player Journey

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