The Magic Hour

In this episode, we chat with Paul Shapiro, a dedicated vegan, passionate and well-known animal welfare advocate, and a successful entrepreneur and author. Join us for a conversation that spans ethics, entrepreneurship, and the ever-evolving landscape of ethical meat alternatives.

In this episode, our Founder & CEO, Paul Bevan, and our Marketing and Communications Coordinator, Ella Jenkins, chat about Magic Valley's unique and transparent approach to marketing, the thought process behind our strategy, and how it ties into our core values and mission as a company.

In this episode of The Magic Hour we welcomed Magic Valley advisor and Jellatech founder Stephanie Michelson on for an episode to hear about her experience as an entrepreneur in the CellAg space. Stephanie has a unique perspective on the industry as both a biotech expert and an entrepreneurial mind herself.

Join Paul, Andrew and Jacob as they delve into some recent major developments in the cultivated meat industry. They chat about the groundbreaking approval of cultivated meat for sale in the USA, examining its implications for the future of food production, regulation in other countries, and consumer choices. They also unpack the insights and findings from the recent report by GFI APAC on industry trends in cell line development and utilisation.

On this week’s episode of the Magic Hour, we were joined by Samuel Wines from the team at Co-Labs! In this collaborative episode between The Magic Hour Podcast and Co-Labs Conversations, Paul, Andrew, and Sam chat about the story behind Magic Valley and its people - one of several startups working at Co-Labs' shared lab space in Brunswick. They cover activism, innovation in Australian labs, current hurdles to the cultivated meat industry, the role of collaboration in the industry, and much more.

In this episode of The Magic Hour, Mollie McKenzie shares her journey to joining Magic Valley as a Research Assistant. A long-time vegan and a vegetarian since 5, Mollie is driven by a care for animal welfare and the environment. Her motivation to use her scientific skills in a meaningful way led her to pursue a career in the alternative protein field. Tune in to hear Paul, Andrew, and Mollie chat about her unique role in the team and her passion for what she does.

In this episode, Andrew and Paul chat with Vijay - Magic Valley's Senior Bioprocess Engineer. Hear from Vijay about what drew him to bioengineering in the first place, and eventually to the cultivated meat industry. Vijay also talks about the future of Magic Valley and the scaling process for the cultivated meat industry.

In this episode, Paul and Andrew chat about the significance of the tastings and the attention they garnered from the media and state parliament. Hear their thoughts on feedback from guests, future tastings and plans, and the role of media coverage and government involvement in promoting the growth of the cultivated meat industry.

In this episode, we chat with Jacob Goodwin - Head of Innovation at Magic Valley - who played a key role in bringing our cultivated lamb prototype to life, all the way from culturing the cells up to cooking up cultivated lamb ravioli. We discuss Jacob's background and interest in the cultivated meat industry, the recent tasting event, and the role of innovation in developing high-quality and ethical cultivated meat products.

It's been an exciting time at Magic Valley! In this episode, we speak with Wendy Chua, our Senior Research Assistant, about the recent tasting event for our cultivated pork. Wendy played a unique role in our tasting - not only is she a talented scientist, but she's also a talented and passionate cook. Wendy and Andrew chat about the process of preparing food for the event, all the way from Wendy's work in the lab to her work cooking up the dumplings in the kitchen. They chat about the process, feedback, and all the culinary possibilities for cultivated meat. Tune in to hear about Wendy's vision for the future of cultivated meat and the role that she and Magic Valley will play in shaping it!