Tim David started his career as a magician. He was traveling and doing up to 350 shows a year. But being a traveling magician and parenting a child wasn't a great mix. So he sought a career change that could bring about some life balance. But he'd never had a real job—so how could he help people in their real jobs?

He realized that the lessons that he'd learned from a life on stage could be transformed into an occupation. His lesson is simple: it's all about human connection. It's not about the magic tricks or the skills—it's about connecting with people. Learn all about this magical skill in this episode of Negotiations Ninja.

Outline of This Episode

• [2:25] Tim's journey from magician to communication expert
• [6:56] How is influence different from manipulation?
• [13:39] Tim's biggest takeaway from magic
• [17:53] The four tiers of the TRUE hierarchy
• [25:04] How to understand someone else's perception
• [28:37] Why salespeople don't reach an emotional level with prospects
• [33:07] Connection has to be your motivation
• [34:11] Why Tim wrote The 7-Day Digital Diet
• [36:50] How to connect Tim David

Resources & People Mentioned

• Negotiations Ninja Episode #51 with Brian Brushwood
• Negotiations Ninja Episode #131 with Banachek
• Julian Treasure's Ted Talk
• Book: Thinking, Fast and Slow
• Book: Predictably Irrational
• Book: How We Decide
• Book: Common Sense Selling

Connect with Tim David

• FREE Influential Cheat Sheet
• More Influential

Tim David's Books

• FLIP: The Four Levels of Influencing People
• Magic Words
• The 7-Day Digital Diet

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
• Follow Negotiations Ninja on LinkedIn
• Connect on Instagram: @NegotiationPod

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