Two childhood friends — both former private equity professionals — quit their jobs in 2023 and built a thesis: franchising, then automotive, then auto repair, then Meineke specifically. They raised $2.8M from friends and family, expecting to reach 10 locations. Two and a half years later, Etium Capital owns 25 Meineke stores across the Carolinas, Wisconsin, and Massachusetts — at roughly $25M run-rate revenue and a path toward $5M corporate cash flow — with no second equity raise. They stacked SBA 7(a) debt, seller financing, sale-leasebacks, and reinvested operating cash flow on top of the original raise.