We live in a hybrid world. In this episode, Women in Retail Leadership Circle Co-Founder Melissa Campanelli joins BigCommerce’s Meghan Stabler to discuss digitizing the offline experience. As we enter a post-pandemic world, some consumers are eager to experience offline retail again, while others prefer shopping online. Learn how brands can create a unified shopping experience across both channels. Plus: Holiday 2021 predictions for a hybrid retail landscape.
---
Melissa Campanelli is Co-Founder at Women in Retail Leadership Circle and Brand & Content Director of the Retail and Travel Group at NAPCO Media:
https://www.womeninretail.com/
https://www.napco.com/
---
Get even bigger insights at the Make it Big 2021 conference. Register today: https://www.bigcommerce.com/make-it-big/