Inspite of the hyper digitalised world that we live in, a physical book still lends a mark of authority and subject matter expertise to the author.  Building one's thought leadership demands consistency and systematically sharing the knowledge and expertise one has attained over the years.

Many of us may dream of becoming an author one day, yet it seems a daunting project to embark on. Thanks to all the tools and resources at our disposal these days, writing a book has become easier than before. 

In this episode, Surbhi Dedhia is joined by Alinka Rutkowska for a very candid look at why writing a book makes sense even today? What are the types of books one can think of writing? What are the timelines involved? What kind of help and support is available? How knowing your audience can provide you a clear path to writing the book and so much more.

Alinka is the Founder & CEO of Leader's Press Publishing company along with an author herself. She is on a mission to help 10,000 entrepreneurs share their wisdom by writing a book by 2030.

If you are looking at a long-term window to build your thought leadership, this episode will help you think about all that it takes to write a book. Don't miss this one!

Reference Links:
Leader's Press
Which type of book should you write?
Connect with Alinka Rutkowska on LinkedIn

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. 

Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. 

Corporate podcasts are more popular in the B2B industry.  In this episode, I am joined by Prarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch. 

She draws from her experience and knowledge to share some of the top trends in B2B podcasts. She also shares in this episode, the best practices she has observed in designing and maintaining a podcast that performs.

Join us in this episode to learn more about the world of B2B corporate podcasts. Are they just a passing fad or actually a great revenue generating strategy?

Do connect with Prarthana Sibal on Linkedin - https://www.linkedin.com/in/prarthanasibal/

or visit their agency website: www.pikkal.com 

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

There is so much happening in the world today and while most of us spend more and more time on digital channels, the content overwhelm is a reality.

Content has become an essential to-do for everyone and to build one's thought leadership,  it is one of the most important tool.

In this episode, Surbhi shares top 5 rules for creating content that gets noticed. Hit the play button to hear the top 5 rules.

Other relevant episodes mentioned on the show are:

Clever Content for Building Thought Leadership

and

Identify, Clarify & Magnify your Target Audience

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Thought Leadership and Public Relations (PR) are interconnected. Today the power of publishing is in everyone's hands; be it on the website or through umpteen number of social media apps. Managing one's thought leadership with effective PR is essential as it helps in validation of content as well as expertise and builds trust.

In this episode, Surbhi is joined by Justin Goldstein of Press Record Communications, - a strategic communications company based in New York city. Justin shares  several insights from his experience in working with Clinton Global Initiative, General Motors, Best Buy and others.

Tune in to this episode to understand what are the latest trends in PR and what should organisations look out for when designing PR strategies.

Justin's company website is: https://www.pressrecord.co/
And you can connect with him on Linkedin: https://www.linkedin.com/in/goldsteinjustin/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Storytelling has gained spotlight in many a business conversation recently and that is because stories are able to attract attention and motivate its listeners to take action. 

Storytelling is an acquired skill and to understand what it looks like when implemented, press that play button to hear Anjali Sharma from Narrative, a multinational storytelling agency. 

Filled with practical action ideas and also real life examples this episode will help you get ideas on storytelling and how you can 'go down to the trenches' to seek a good story. 

Do not miss the 5 things organisations should do to identify great stories - which is a great framework that Anjali shares in our conversation.

Besides being a founder of Narrative, Anjali is also an author and has shared her idea on strategic storytelling on several platforms. 

Connect with Anjali on Linkedin: https://www.linkedin.com/in/anjali-sharma
and do check out her website: https://narrative.com.sg/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

When it comes to podcasting, there are few pioneers who have made their mark in the podosphere. In this episode, Surbhi is in conversation with one such pioneer,  Evo Terra, a recognised thought leader in the field of podcasting. 

In this value packed episode you'll learn:
-  All about Evo and how he started the 40th ever podcast in the history of podcasting
- The trends that evolved from e-books to audio books to podcasts.
- Evo's thoughts on building thought leadership with podcasts
- Creating brand identity through voice
- Building community with podcasts
- Podcast is a 'Found-Time activity
- Creating a business case for podcasts
- How businesses are leveraging podcasts 
- Not-to- be-missed "Dont's" while preparing podcasts

Evo shares variety of insights, generously, from his 20+ years experience in the podcast industry. Don't miss this episode if you are curious about podcasting or serious to build one for your brand.

Check out Evo's podcast : https://podcastpontifications.com/
and his work with brands at : https://simpler.media/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

From creating value added content to influencing with authenticity in Web 3.0 there are several observable trends that are emerging for building thought leadership.

In this episode, your host Surbhi Dedhia deep dives into some of the trends she has observed and reflected upon.

Catch this short episode if you want to know how to fine-tune existing efforts in building thought leadership. If you are just about begining on creating your thought leadership, this episode will help you plan better with some future trends.

In this episode, Surbhi is also referring to three other episodes. Links to the episodes are below:

Episode 3: Who is a Thought Leader?
Episode 6: Is Building Thought Leadership only for Individuals?
Episode 18: Amplify your Brand with Thought Leadership Content

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

When it comes to business social media platform, LinkedIn may seem to be the obvious choice.

Our guest on this episode, Anjuli Gopalakrishna, begs to differ. She has a valid point when she says, "you go where your customers are!"

With various formats of posting to the ease of connecting with audience in real time over Live or DM's, Instagram has a lot to offer when it comes to engaging your community. 

In this episode, your host Surbhi Dedhia chats with Anjuli about why IG should be leveraged for building thought leadership. Anjuli also shares her 6C approach to build Instagram mastery and shares umpteen examples of companies like Zendesk, Mailchimp and even how Linkedin has leveraged this platform.

This longish episode is well worth your time as its full of actionable ideas and examples that Anjuli has shared generously.

Anjuli's website : www.anjulig.com
Anjuli's IG handle: @anjuligo
Link to her Free course on Instagram Influence Mastery: https://courses.anjulig.com/courses/instagram-influence-2021-free-course

And to the paid version at a special price for your audience https://courses.anjulig.com/courses/Instagram-inluence-mastery-2021

See you in the episode

#buildingthoughtleadership #thoughtleadership #socialmedia #instagram

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

In this episode, host Surbhi shares six ideas on how brands can weave thought leadership into their content strategy. 

Digital evolution has pushed many brands to look at content seriously. While businesses understand the importance of content, they often get stuck in the hamster wheel of just producing more content. Thought leadership is far left behind.

In today's world where customer's attention is the most precious thing  to achieve, it is important to differentiate and be found. That's where thought leadership content makes all the difference.

Tune into this episode to get started on #buildingthoughtleadership with well planned content for your brand.

In previous episode, Surbhi shared 10 resolutions one can make to get started or enhance #thoughtleadership in 2022. Incase you've missed that episode get it on https://podcast.digitalgenie.co/17

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Resolutions are being made now for a brand new year. New goals are being set too. Thought leadership can be build systematically with a goal-based approach. Perhaps you are already on the path of building your leadership or perhaps you are just about begining. Wherever you are on your journey, this episode gives you actionable ideas to implement while building your thought leadership.

The 10 points shared in the episode will open up your mind towards different ways one can focus on building their thought leadership.

Hope you enjoy this episode as much as I enjoyed sharing it.

Here are some of the links referenced in the episode

1. Episode 16 on #TMTL podcast - https://podcast.digitalgenie.co/identify-clarify-magnify-your-target-audience/

2. Episode  12 with Graham Brown - https://podcast.digitalgenie.co/thought-leadership-powered-by-storytelling-with-graham-brown/

3. www.JotMyBio.com
15% discount code : TMTL15

4.  Episode 17 with Karthik Nagendra - https://podcast.digitalgenie.co/tmtl-author-interview-the-thought-leader-way/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com