In this episode, Brandon Leibowitz shares insights on how guest podcasting can boost SEO, the importance of backlinks, and the evolving role of AI in search engine optimization. Perfect for business owners and marketers looking to enhance their online visibility.
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https://seooptimizers.com/gift/
Key Topics
The SEO value of guest podcasting
How backlinks influence search rankings
The impact of AI on SEO and search engines
Common misconceptions about SEO
Strategies for building high-quality backlinks
The importance of content quality in SEO
How to measure SEO success
- The role of trust and website history in ranking
Time Stamps
00:00 - Introducing Brandon Leibowitz and his SEO background since 2007
01:24 - What The Power of Guest Podcasting is about and who it helps
04:40 - Why “SEO is dead” is a myth that keeps coming back
06:29 - A clothing company case study built on trust and backlinks
08:09 - What a backlink is and why Google uses trust signals
10:17 - Why Brandon wrote a book about guest podcasting and SEO
12:41 - How podcast appearances can be turned into real backlink value
13:19 - Teaching SEO through classes, workshops, and meetups
16:03 - Why content needs to beat competitors, not just hit 400 words
18:23 - Writing for the user instead of stuffing extra words
20:08 - Why buying cheap backlinks can backfire
22:24 - Brandon’s website audit process and why every site needs a custom diagnosis
25:13 - Why SEO is simpler than people think once the core logic is clear
26:47 - Free gift, classes, and website audit options
28:16 - How AI is shifting where people search and what the market may become
31:36 - Why AI can help with outlines and drafts but not replace accuracy
35:45 - Why Reddit and YouTube matter as AI training sources, but trust is still hard to measure
38:42 - What AI could mean for SEO, coding, and future tools
40:31 - Why the internet bubble comparison matters for AI
41:54 - Brandon’s accidental path into SEO after graduating college
43:18 - A website cleanup case study that quickly moved an old site to page one
45:13 - Why spammy SEO outreach and fake promises miss the point
46:25 - The biggest SEO pieces: content, backlinks, and consistency
49:16 - What readers should learn from the book to avoid years of backlink mistakes
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