The Manufacturing Marketer

We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get people in the booth with true value adds and education? Trade show pro, Emily Ting, is here to talk shop.

Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live. He’s a senior strategist here at Gorilla 76, but he’s also in the military and is currently on leave serving our country. Brendon is keeping his marketing skills sharp though! He’s been doing some “side hustles” in his free time while deployed. That’s our topic for today! Whether you’re volunteering, freelancing, or building your own personal brand - how can marketing side hustles help you excel in your career?

Resources from Brendon:

Podcasts:

Perpetual Traffic: https://perpetualtraffic.com/

April Dunford: https://www.positioning.show/

Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083

Youtube:

Aaron Young: https://www.youtube.com/c/AaronYoungGoogleAds

Wes McDowell: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w

Today, we’re joined by Gorilla’s Digital Creative Director, Randall Zaitz, to talk about a topic fresh on everyone’s minds - AI. More specifically, how AI is being used in design and creative content. What’s working? What’s not? What should marketers know before using these tools?

Today, we’re joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.

You might’ve caught our Industrial Marketing Live with Jenny Wang and Allen Fennewald a few weeks ago. And this week, they’re joining us again on the pod to get deeper into the weeds on paid social creative. We’ll get into some more principles for effective paid social content. Let’s dive in.

Today, we’re joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he’s here to talk about how to stay true to your brand while working with agencies.

This week, we’re talking all things branding and rebranding. What makes it important for industrial companies? How should marketers start thinking about it? And what does the future of branding in the industrial space look like? Here to help us map out the territory is a special guest, Paul Kiesche from Aviate Creative.

A lot of us are taking previous marketing experience and trying to translate it into the B2B industrial sector. And a lot of us are trying to grow our teams, and may be hiring for or managing some more entry level marketing roles.

And that’s who today’s episode is really for: marketing managers who are starting to build out their teams. We're here to unpack this topic with special guest, Julian Schaaf of Industrial Growth.

On this week's IML we’re joined by G76’s own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we’re going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

PSA: Third party cookies are going away. Is it the end of the world? And how can you expect this change to impact your work as an industrial marketer? That’s what we’re here to unpack today with our guest, G76 senior performance marketer, Kevin McClary.