The Manufacturing Marketer

On today's IML, we’re joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?

Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.

Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.

This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen.

Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.

This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it.

For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984/

We’re talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it!

We’re joined by some G76 writers - Mary Tomlinson and Nihal Shetty.

Last week, we were joined by Justin Rowe and JD Garcia from Impactable to talk about LinkedIn Ads strategy on Industrial Marketing Live. Today, they’re back! And we’re going to get a little more tactical and walk through their 6 month LinkedIn Ads blueprint.

We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers Report. Along with CJ, we’ve also asked former Gorilla (and former engineer), Matthew Wolfe, to weigh in on the conversation.

Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.