Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences.

On this session of Industrial Marketing Live, Chris shares his takeaways on the importance of customer experience and how your brand fits into the big picture.

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If you enjoyed this conversation, join our next session of Industrial Marketing Live! Learn more and register at https://www.industrialmarketinglive.com

On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023

We discuss:

- How to think about your marketing strategy

- The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement

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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

Featuring Michael Murphy from Hike2

Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership.

This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI

Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey.

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Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Joe Sullivan, Co-Founder of Gorilla 76

At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients.

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Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Gorilla 76 Co-founder Joe Sullivan

In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer.

We cover:

- The importance of asking questions and where to start

- Shifting the conversation with leadership from tactics to business goals

- Money and why you need to be comfortable talking about it

Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Are industrial tradeshows dying?

Maybe. But tradeshows can still be valuable if you do them right.

On this episode, Mary and Brendon talk about getting your strategy right for tradeshows and answer these questions:

Do you have the right goals in place?

Is your event providing the right ROI?

What tradeshows are the right ones to attend?

How do we get the most out of our booth?

Be sure to check out our full discussion on tradeshows from Industrial Marketing Live for more details here: https://youtu.be/8iOPvpHDgUc

Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com