The Manufacturing Marketer

The Manufacturing Marketer

By Gorilla 76Marketing
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The Manufacturing Marketer episodes

  • Build the hype for your next marketing plan | Industrial Marketing Live
    On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023
    We discuss:
    - How to think about your marketing strategy
    - The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement
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    If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.
    52 min
  • The importance of a CRM for industrial marketing and sales teams
    Featuring Michael Murphy from Hike2
    Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership.
    This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI
    Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey.
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    Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
    41 min
  • What manufacturing leaders care about
    Featuring Joe Sullivan, Co-Founder of Gorilla 76
    At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients.
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    Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
    41 min
  • Get Marketing a Seat at the Table | Industrial Marketing Live
    Featuring Gorilla 76 Co-founder Joe Sullivan
    In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer.
    We cover:
    - The importance of asking questions and where to start
    - Shifting the conversation with leadership from tactics to business goals
    - Money and why you need to be comfortable talking about it
    Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
    47 min
  • How to make tradeshows work for industrial marketers
    Are industrial tradeshows dying?
    Maybe. But tradeshows can still be valuable if you do them right.
    On this episode, Mary and Brendon talk about getting your strategy right for tradeshows and answer these questions:
    Do you have the right goals in place?
    Is your event providing the right ROI?
    What tradeshows are the right ones to attend?
    How do we get the most out of our booth?
    Be sure to check out our full discussion on tradeshows from Industrial Marketing Live for more details here: https://youtu.be/8iOPvpHDgUc
    Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
    23 min

About The Manufacturing Marketer

From the publisher's feed

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.