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Marketing your side hustle while working a 9-5 can feel overwhelming—but it doesn’t have to be. In this episode of Don’t Quit Your Job, Yet…, Mark Casto reveals the #1 marketing strategy that will help you grow your business without draining your time or energy. Whether you’re just starting or looking to refine your approach, this simple, effective strategy is perfect for busy side hustlers who want results without the stress.

What You’ll Learn in This Episode:

1. Why Marketing Overwhelm is Holding You Back

   • Why you don’t need to be on every platform.
   • The key to focusing your efforts for maximum impact.
   • Power Quote: "It’s not about working harder; it’s about connecting deeper."

2. The #1 Marketing Strategy: Content That Builds Relationships

   • How to choose ONE platform and master it before expanding.
   • The 3 types of content to post: Educate, Inspire, and Invite.
   • Power Quote: "People buy from people, not profiles."

3. The 80/20 Rule for Marketing Success

   • Spend 80% of your time engaging with your audience and 20% creating content.
   • Why engagement builds trust—and trust drives sales.
   • Pro Tip: Use small pockets of time (like your lunch break or commute) to engage with your audience.

4. Time-Saving Hacks for Busy Entrepreneurs

   • Batch your content in 1-2 hours per week to stay consistent.
   • Automate your posts and email sequences to save time.
   • Repurpose one piece of content into multiple formats.

5. How to Track and Double Down on What Works

   • Check your analytics weekly to see which strategies are driving results.
   • Do more of what’s working and let go of what’s not.
   • Power Quote: "Marketing isn’t about being the loudest voice; it’s about being the most consistent presence."

Key Takeaways:

• You don’t need to do it all—focus on one platform and one strategy that connects with your audience.
• Consistent engagement builds trust and drives sales faster than perfect content.
• Simplify your marketing with automation, batching, and repurposing so you can focus on what matters most.

Resources Mentioned:

• Free Masterclass: Click here to sign up for Mark’s proven system to grow your business while still working your 9-5.
• Connect with Mark on Instagram: @markcasto_.

Next Week’s Episode:
Tune in next week for "The Art of Selling Without Feeling Slimy or Sleazy." If selling makes you uncomfortable, this episode will transform the way you think about sales and help you close more deals with confidence.

Follow & Subscribe:
Enjoyed this episode? Don’t forget to subscribe for more tips on growing your side hustle into a thriving business. And leave a review to help others discover Don’t Quit Your Job, Yet…!

Support the show

Links & Resources:

• Apply for the Wise Builders Creator Academy → markcasto.co/academy
• Support the podcast & help fund Longpath Studios → markcasto.co/donate
• Join my weekly email for mindset and business insights → markcasto.co

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Balancing your 9-5 job with building your side hustle can feel overwhelming—but it doesn’t have to lead to burnout. In this episode of Don’t Quit Your Job, Yet…, Mark Casto shares a powerful framework for creating a schedule that works for your goals, your energy, and your life. Learn how to prioritize tasks, make the most of your time, and keep yourself energized and focused while growing your dream business.

What You’ll Learn in This Episode:

1. Why Hustling 24/7 is a Dangerous Myth

   • Why "grind culture" is overrated and how working smarter—not harder—leads to success.
   • Wisdom Quote: "Hustle gets you started, but systems keep you going."

2. How to Set Clear Priorities That Drive Results

   • Discover the 3 key questions to focus your efforts:
     • What’s my main goal?
     • What tasks move the needle?
     • What am I willing to sacrifice?
   • Wisdom Quote: "You can do anything, but not everything."

3. The Magic of Time-Blocking

   • How to break your week into small, actionable wins.
   • A practical example of how to schedule your side hustle around your full-time job.
   • Wisdom Quote: "Productivity isn’t about doing more—it’s about doing what matters at the right time."

4. Work Smarter with Automation, Delegation, and Simplification

   • The tools and strategies that save time and energy while growing your business.
   • Wisdom Quote: "Your time is your most valuable asset—spend it on what only you can do."

5. The Importance of Self-Care for Long-Term Success

   • Why setting boundaries, scheduling rest, and celebrating small wins are essential for avoiding burnout.
   • Wisdom Quote: "Rest isn’t the enemy of progress—it’s the fuel for it."

Key Takeaways:

• Burnout isn’t the price of success—balance is.
• A well-structured schedule protects your energy and keeps you moving forward.
• Simplify, automate, and focus on what matters most to stay productive and motivated.

Resources Mentioned:

• Free Masterclass: Click here to sign up for Mark’s proven system to build and launch your first profitable digital product while working your 9-5.
• Connect with Mark on Instagram: @markcasto_.
• Book a FREE Discovery Call with Mark: https://calendly.com/mark-markcasto/15min

Next Week’s Episode:
Tune in next week for "The #1 Marketing Strategy to Build Your Business While Still Working Full-Time." If marketing feels overwhelming or confusing, this episode will show you a simple and effective approach to grow your audience and your income.

Follow & Subscribe:
If this episode inspired you, don’t forget to subscribe to the show and leave a review. Your feedback helps others discover Don’t Quit Your Job, Yet… and take the leap toward their dream business!

Support the show

Links & Resources:

• Apply for the Wise Builders Creator Academy → markcasto.co/academy
• Support the podcast & help fund Longpath Studios → markcasto.co/donate
• Join my weekly email for mindset and business insights → markcasto.co

Send us a text

Dreaming of starting your own business but don’t know what to sell? In this episode of Don’t Quit Your Job, Yet…, Mark Casto walks you through how to identify the perfect digital product idea that fits your skills, passions, and what the market actually wants. Whether you’re looking to create an ebook, an online course, or a membership program, this episode will give you the clarity you need to take the first step toward financial freedom.

What You’ll Learn in This Episode:

1. Why Choosing the Right Idea is Critical

   • The 3 key ingredients of a winning business idea: skills, passion, and market demand.
   • Why some ideas fail and how to avoid common pitfalls.

2. How to Brainstorm Your Skills and Passions

   • A step-by-step process for uncovering your unique talents and interests.
   • Real examples of turning skills and hobbies into profitable product ideas.

3. How to Validate Your Idea Before You Build It

   • Easy ways to test if your idea has demand (without wasting time or money).
   • How to use Instagram polls, beta sales, and competitive research to get proof of concept.

4. The Types of Digital Products You Can Create

   • Examples of ebooks, courses, templates, and memberships to inspire your journey.
   • How to choose the right format for your first product.

Key Takeaways:

• You already have the skills and passions to build a profitable business—now it’s about finding the right idea.
• Market validation is the secret to avoiding wasted effort and ensuring your product sells.
• Start small and focus on solving a specific problem for your audience.

Resources Mentioned:

• Free Masterclass: Click here to sign up for Mark’s proven system to launch your first profitable digital product.
• Connect with Mark on Instagram: @markcasto_.

Next Week’s Episode:
Join us next week as we dive into "How to Build a Side Hustle Schedule That Doesn’t Leave You Burned Out." Learn how to balance your 9-5 with your business dreams without sacrificing your health or family time.

Follow & Subscribe:
If you enjoyed this episode, subscribe to the show for more tips on building your dream business. Don’t forget to leave a review to help others discover this podcast!

Support the show

Links & Resources:

• Apply for the Wise Builders Creator Academy → markcasto.co/academy
• Support the podcast & help fund Longpath Studios → markcasto.co/donate
• Join my weekly email for mindset and business insights → markcasto.co

What You’ll Learn in This Episode:

Mistake #1: Relying on Passion Without a Proven Plan

Mistake #2: Quitting Without a Financial Safety Net

Mistake #3: Skipping Market Validation

Key Takeaways:

Resources Mentioned:

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In this transformative episode of the Wise Builders Podcast, host Mark Casto sits down with New York Times best-selling author, podcast host, and sought-after digital marketing expert George Bryant. This isn't just another business conversation—it's a powerful journey of self-discovery, faith, and purpose that will resonate with anyone who seeks meaning beyond money and success. George shares his life story with raw honesty, diving deep into his journey from a turbulent childhood and intense military experiences to achieving extraordinary entrepreneurial success—and eventually finding peace and purpose in a way he never expected. This episode explores what it means to truly know yourself and how this internal journey impacts every area of your life, especially business. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone seeking purpose, George's story will inspire and challenge you to redefine your own journey toward fulfillment. Key Takeaways: The Power of Purpose Over Profit: Discover why true success starts with understanding who you are beyond business. Relationships Beat Algorithms: George shares his core philosophy on how meaningful connections are the foundation of lasting success. From Brokenness to Breakthrough: Insights into how George overcame personal trauma and found himself through faith. Lessons from a Top Digital Marketer: Learn why focusing on your audience’s needs and building authentic relationships is more powerful than any sales tactic. Building a Community with Heart: Mark Casto shares how his Wise Builders Business Community is empowering people to turn their knowledge and passion into profitable, purpose-driven businesses. Resources Mentioned: The Mind of George Podcast https://mindofgeorge.com/ Wise Builders Business Community: https://www.skool.com/wise-builders/about Quotes Worth Sharing: "Money is just an amplifier of who you really are. True fulfillment comes from knowing yourself and living in purpose." — George Bryant "Entrepreneurship isn’t about flexing possessions; it’s about helping people win and building something meaningful." — Mark Casto Subscribe & Share: If this episode resonated with you, please share it with someone who needs to hear this message. Don’t forget to subscribe to the Wise Builders Podcast for more life-changing conversations that inspire you to grow your business and yourself. Tune in now for a conversation that goes beyond business and into the heart of what truly matters!

Support the show

Links & Resources:

• Apply for the Wise Builders Creator Academy → markcasto.co/academy
• Support the podcast & help fund Longpath Studios → markcasto.co/donate
• Join my weekly email for mindset and business insights → markcasto.co

Send us a text

In this episode of the Wise Builders Podcast, Mark Casto sits down with Jen Morilla. She is a seasoned entrepreneur, business mentor, and TEDx Speaker with nearly a decade of experience. She holds a BA in Business Marketing and Promotions and a Master’s in Social Entrepreneurship. Jennifer’s entrepreneurial journey began in 2015 as The Social Girl Traveler, where she traveled the world delivering clean water filters to developing communities. Today, as the founder of Jennifer Morilla, LLC, she helps entrepreneurs build strong brands and impactful businesses. Featured in Forbes, HuffPost, and CNBC, Jennifer is passionate about empowering women to scale their small businesses to 6-7 figures and become leaders that create lasting change in the business world. In today's conversation she shares her journey from corporate life to building a successful digital business, discussing everything from finding your "enough is enough" moment to sustainable strategies for scaling a brand. They explore what it truly means to succeed in the creator economy, the power of community, and the practical steps aspiring entrepreneurs can take to break free from the 9-to-5 and make their mark online. SHOW NOTES Key Topics Discussed: Introduction to Jen Maria (2:00) Jen’s background in corporate marketing and her leap into entrepreneurship. How her experience in New York City shaped her perspective on success and freedom. The Creator Economy Opportunity (8:30) Current growth and projected value of the creator economy. Why there's no better time to take the leap into online business. Leaving the 9-to-5 & Finding Your "Enough is Enough" Moment (14:45) Jen's "enough is enough" moment and her path to becoming a full-time entrepreneur. The identity shift needed to move from corporate thinking to entrepreneurial freedom. Building a Foundation & Finding Focus in Entrepreneurship (21:20) One product, one funnel: Jen’s simplified approach to building a sustainable business. The importance of mastering sales and marketing as foundational skills. Overcoming Burnout & Managing Hustle Culture (29:10) Jen and Mark share personal stories about burnout. How to structure your business to avoid burnout and maintain balance. Sales, Marketing & the Power of Connection (37:45) Jen's advice on connecting with your audience authentically and consistently. Why posting regularly and engaging in direct messaging are key actions for growth. The Truth About Viral Growth & Social Media (44:20) Mark shares his unexpected Instagram growth story, and Jen offers perspective on scaling responsibly. How to maintain momentum without sacrificing your business integrity. Shifting Limiting Beliefs to Achieve Success (51:00) Jen’s journey through self-worth, identity, and limiting beliefs. The essential role of mentorship and community in achieving personal and financial success. The Future of Digital Products & Why Courses are "Dying" (58:40) Jen’s take on the evolving digital course landscape. How entrepreneurs can adapt by focusing on high-value, transformative offers. Advice for Aspiring Digital Entrepreneurs (1:07:10) What it takes to make the leap into entrepreneurship and build in the creator economy. Practical steps for early-stage entrepreneurs, from defining your focus to finding mentors. Jen’s Offers & Final Takeaways (1:14:50) Free resources for aspiring online coaches, plus Jen’s high-ticket program. Mark and Jen’s final words of encouragement to aspiring entrepreneurs. Notable Quotes: “You

Support the show

Links & Resources:

• Apply for the Wise Builders Creator Academy → markcasto.co/academy
• Support the podcast & help fund Longpath Studios → markcasto.co/donate
• Join my weekly email for mindset and business insights → markcasto.co

Join Mark and Evan for their 1st podcast episode in the brand new Longpath Studio HQ's! In this episode we are talking about how the life of an entrepreneur is filled with obstacles to overcome and circumstances where you must learn to adapt.

Don't forget, if you are ready to add an extra $5k-$10k a month to your income by learning how to monetize your knowledge, wisdom, and passion through digital products...JOIN WISE BUILDERS BUSINESS COMMUNITY!

SIGN UP HERE: https://www.skool.com/wise-builders/about

Embark on a journey of self-reflection and societal impact as wise Builders live discuss the role of entrepreneurs in shaping a better future. Explore the significance of problem-solving and service-oriented entrepreneurship in contrast to political stagnation. Don't miss out on valuable insights – hit subscribe for more enlightening discussions!

Ready to grow your social media and make your first $100k?

Not sure where to start? Schedule a FREE 15-Minute discovery call with our team.

Schedule Here: https://calendly.com/mark-markcasto/15min

Join Wise Builders Business Community: https://www.skool.com/wise-builders/about

Want to do a Business Strategy Call with Mark: https://courses.markcasto.co/offers/5FC4XZ32

Ready to talk entrepreneurship and how to build your online business? Join Mark and Evan in Longpath Studios for Wise Builders Live, a conversation every Friday where you can learn and ask questions that can help you move forward into entrepreneurial grace.

In this empowering episode, learn how to navigate through the valley of despair and rise above life's challenges. You are not alone in this journey.

Ready to grow your social media and make your first $100k?

Not sure where to start, do a FREE 15-Minute discovery call with us.

Schedule Here: https://calendly.com/mark-markcasto/15min

Join Wise Builders Business Community: https://www.skool.com/wise-builders/about

Want to do a Business Strategy Call with Mark: https://courses.markcasto.co/offers/5FC4XZ32

We got a brand new episode coming to you by way of our new "Wise Builders Live" a new show we are doing every Friday at 11AM, EST on Facebook, X, and Youtube.

My good friend, Evan Kilpatrick, will be joining me for these live conversations. Evan has a ton of great experience in the entrepreneur/business world, especially in the area of systems, organization, management, and customer relations.

In this episode we share our vision for this new Friday Live show and what you can expect in the days to come. Plus this conversation is filled with some really strong keys about dealing with the limiting mindsets that keep you trapped in your 9-5. If you enjoyed this episode, make sure to leave us a 5-Star review.

If you want to join Wise Builders Business Community Join Here: https://www.skool.com/wise-builders/about