The Mark Haney Podcast

 What are your rights and obligations when it comes to contracts during this crisis? Stoel Rives shares their knowledge and expertise about Force Majeure and how it might apply to you and your business. 

The landscape is shifting hourly when it comes to potential regulations and resources as they pertain to employers / employees during this crisis. Kim Silvers and Stacey Sommerhauser from the SilversHR team joined us to talk about the new laws that were recently passed due to these extreme circumstances during the COVID-19 crisis. They walk through the Emergency Family and Medical Leave Expansion Act (EFMLA), Emergency Paid Sick Leave Act (EPSL), the tax credits that go along with these new requirements, and the resources that are available to employers to help them navigate through these new regulations. The last thing we need during this time of crisis is a law suit on our hands because we did not take the time to understand the new laws and regulations that are being passed. 
On top of that Kim dive's into the top 10 people-related mistakes she sees CEOs make during a time of crisis. There are many things that we cannot control during these times, but how we act and the decisions we make are one of those things. 

During this time of crisis you and your team may be working from home, revenues may be slashed in half...but if you operate out of a leased office, payments are still due. How can you maintain space, honor your contracts, preserve credit and survive? Greg Aguirre from Capital Rivers Commercial joins us tomorrow with his tenant preparedness plan that offers very specific and effective steps to help small businesses tackle this situation. 

Craig Hettrich, the President of The Hettrich Group, talks about some very simple concepts that business owners can do now to adapt their strategy in challenging times. 

Craig's main message is FOCUS ....on your best customers with your top tier skill and how you can adapt your strategy to help your best customers face their issues and challenges...along with the Leadership style required 

In challenging times ...many business owners try to diversify what they are offering in the pursuit of holding on to revenue...if this ties into their top tier skill then yes by all means but if they are just fair to good at the proposed additional offering then it is going to be tough sledding and a drag on precious current resources ....when they should be focusing more on and sharpening and adapting their top tier skill... strategy and value proposition to their best customers
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Here are the basics...and 5 key take aways

1) Focus on your top tier skill (what you do better than almost anyone in your space) Are you clear on your top tier skill?  Believe it or not many companies are not.  I have a process for teams to gain clarity around that.

2) Focus your sales, marketing and service on your Best Customers.  Do you have Core/Ideal customer profile(s) that are based on your top tier skill?  I have a process for teams to gain clarity around that


3) Adapt your strategy to increase your differentiation, retain your best customers and set the foundation to grow.   Spend some time walking in your Core/Ideal customer's shoes ...what are their biggest issues and challenges right NOW...in their industry with their customers ...and will you have to adapt your strategy and offerings to add value in helping them overcome these issues and challenges.   Any adaption of strategy should tie back to your top tier skill as a company.  My thinking is that this adaption of your strategy may well add your differentiation and strengthen the competitiveness of your strategy ....and help with retention of your best customers as well as help your convert new customers.

4) Utilize strong Interpersonal Skills to lead your team - I will talk about the best practice way to lead your teams...e.g. time to lead your team with strong Interpersonal Skills...self aware, team aware, culture aware etc

5) Don't do this alone!!!   CEO Peer Groups AND the help of a CEO level Executive Coach and Strategic Advisor (yes I do this so it is an indirect plug)

As business owners, we run into many obstacles.  Adding family to the mix can create a few more obstacles to overcome. I have heard countless horror stories about family businesses that fail because they don’t separate work from the family.  For instance, many hire, or even worse, pass on the company to a family member just because they’re family.   And because family members have different dreams for the future of the business, there is often conflict in decision making. How can you avoid these problems?

Raley’s is a family owned and operated business celebrating their 85th year of business and is in their third generation of family ownership. Only 12% of family businesses make it to this point. So, I asked Mike Teel, the chief visionary officer of Raley’s, to help me answer these questions for you. 

Raley’s and the Teel family  have not been immune to the common problems that family businesses face, but they have acted and responded to these issues in a way most don’t even think about. 

Mike talks about how he left the company after college in order to develop the skills necessary to earn a leadership role one day, instead of having it handed to them. When all five family members, who were board members, did not see eye to eye on the future of the company they brought in a trusted third party to facilitate how to move forward with both the family’s and company’s best interest in mind. 

Mike shares other stories of how his family has been able to solve the problems they have faced as a family business. It takes this kind of outside thinking to grow a family business that not only stays in the family, but also is able to keep the company mission a higher priority than the family’s wants and desires.

This is the type of thinking it takes to build a family business that defies the odds and continues on for generations. 


What you will learn in this episode: 
Mike gives family business operations tips and strategies and shares the challenges he faces running a third generation family business with 12,000 employees and 2+ Billion Dollars in revenue (4:39)
Mike shares why he left the family owned business the first time and why that was beneficial to him eventually leading the family business management. (8:36)
Mike talks about family business operations management and how tough it is to lead family members to a position of leadership and the trait they need to have in order to do so. (17:50)
Mike shares how important having a trusted third party to help facilitate major decisions around how the family should move forward with the business is to the future success of the company. (21:02)
Mike talks about how he and his family successfully navigated the potentially turbulent waters of creating a family business operating agreement and buying out all of his sisters in order to have control of the company. (24:31) 
Mike talks about how in order for a family business to succeed the needs/goals of the family and the owner have to be tied to the company's needs and goals and not personal. (29:04)
Mike shares his belief on how powerful attaching an unattainable just cause to the purpose/mission of the business is. (33:06)
Mike shares how the family business, Raley's, is innovating to address the need for improved convenience in the fast changing technological market place. (47:13)
Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

 The most important part of keeping our businesses going, and maybe even thriving at some point through this COVID crisis, or any crisis for that matter, is our people. If we don't have the right people really don't have anything, we're building our company. For today's webinar we are joined by the founder of Hire Education Consulting Group Katie McConnell Olsen and her colleague, Natasha Scott. They will be talking about how to find your competitive advantage during the COVID 19 crisis. 

They provide insights on how small and midsize businesses can find competitive advantage in hiring, optimizing downtime, and having a strong employer brand. 

 There's so much noise and so much distraction about what things to do during this crisis. How could you really be laser focused when it comes to financial planning and your accounting solutions? 

So we try to make it as easy as possible, literally the ABCs of crisis response. And so today we're going to talk about accuracy. What we mean there are your financials and your Documents building and how you'll build your financial plan. We'll go through some real examples there. And then how you can leverage the Haney biz community and this team that we'll be talking today to help you execute on your plan. 

Sacramento Metro Chamber CEO, Amanda Blackwood and her team have been integral in a highly coordinated effort between local businesses, elected officials, and state and federal agencies to provide information about and access to emergency resources for our small businesses and non-profits.  The headlines from our conversation with her:

SBA Disaster Loan Program -- CA is one of the first states to receive funds.  They are making application and qualification as easy as possible so -- Get in the pipeline - APPLY NOW.  They are funding loans of up to $2M.

Keep calm and use your resources: There are resources rapidly coming online to support small business owners and their employees.  Take advantage of them as soon as you can.

Check back regularly: The situation is changing rapidly.  So, continue to check in and follow up.  What you didn’t qualify for yesterday, you may qualify for tomorrow. Or, there may be new resources available.

Take care of yourself and others:  Local coordination has been inspiring and effective.  If we keep committed to taking good care of ourselves and others, we will get through this together and emerge stronger!

Additional resources to bookmark:

Online Hub of Resources: https://rapidresponse.metrochamber.org/
Online Survey: https://rapidresponse.metrochamber.org/employers/
SBA Disaster Loans: https://disasterloan.sba.gov/ela/
Virtual Town Hall: https://youtu.be/lvaJxnBTfvE

EDD: Unemployment claims / Layoff claims

With almost universal business disruption on hand, what actions can and should entrepreneurs and small business be taking? You don't have to figure this out alone.
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On behalf of HaneyBiz, I would like to invite you to a daily webinar series featuring experts from our community who will provide actionable guidance on everything from applying for emergency loans to getting tech set up for remote workers to HR policies.

We will be going live every day at 2pm to talk to a specific expert, or a panel of experts. You can join us on the live webinar via Zoom and ask any questions you may have for our team, or the expert panel. If you are unable to join us for the live session we will be recording and posting these sessions on our podcast (Itunes & Spotify) and our YouTube channel.

For a schedule of topics and experts, please visit our website.

www.Haneybiz.com

It is becoming very difficult for small businesses to operate with more and more counties and cities moving towards shelter in place. Especially if we don’t have our team prepared to work remotely.

Luckily our friends at Executech have a solution they want to share with you. They will be sharing how to setup and manage a remote workforce. They will talk about the tech, tools, people, and security necessary in order to implement a remote workforce in very little time. 

The stay at home measures that are being put into place don’t have to be a reason for your business to stop. Our friends and trusted partners are here to help you get back up and running during these times of uncertainty.
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With almost universal business disruption on hand, what actions can and should entrepreneurs and small business be taking? You don't have to figure this out alone.

On behalf of HaneyBiz, I would like to invite you to a daily webinar series featuring experts from our community who will provide actionable guidance on everything from applying for emergency loans to getting tech set up for remote workers to HR policies.

We will be going live every day at 2pm to talk to a specific expert, or a panel of experts. You can join us on the live webinar via Zoom and ask any questions you may have for our team, or the expert panel. If you are unable to join us for the live session we will be recording and posting these sessions on our podcast (Itunes & Spotify) and our YouTube channel.

For a schedule of topics and experts, please visit our website.

www.Haneybiz.com

Isn’t it frustrating when you pour your heart and soul into content for your customers and all you hear is crickets??

There is so much noise on social media. How are we supposed to grab the attention of our customers? Yell louder and longer than everyone else? Spend thousands of dollars on ads? 

To help me answer these questions and more, I invited three time Emmy Award winning journalist, Kellie DeMarco to join me on the show. After 20+ years as a journalist/news anchor, and at the top of her game, she decided to take the leap and start her own business. She is now taking her wealth of knowledge and expertise and is helping small businesses share their stories in a way that moves people to action.

I asked her to share her secrets with us on how to craft a story that captures hearts and makes hands reach for wallets. I am fired up to share this with you because she drops some real value in this episode!

She shares how local news still has a purpose for small businesses and how to get your story covered, tips and tricks on how to get over nervousness and show up like a champ on video, and uses HaneyBiz as an example of how to tell a compelling story. 

Some of the most iconic brands in history have become that way because of their storytelling; brand storytelling coca cola, brand storytelling nike. These brands have a brand storytelling strategy that allows their customers to feel a part of something more than just their products. 

Storytelling is one of the oldest forms of communication and has successfully captured audiences for thousands of years. So, instead of adding to the noise let’s learn to tell a story that can capture the hearts of our audience. 


What you will learn on this episode:
Kellie shares the emotions she is feeling from giving up her security, quitting her full time job, and jumping into her entrepreneurial venture (3:15)
Kellie shares the key steps that you need to take in order to have the best chance of the media covering your story. (7:01)
Kellie talks about the companies that still benefit from local media coverage and how to craft a story that gives you the best chance of getting covered.  (08:22)
Kellie talks about the power of a personal brand and how it can help grow your business. (15:14)
Kellie uses Mark and HaneyBiz as a guinea pig for brand storytelling examples on how to craft the most compelling brand storytelling to their audience (17:47)
How to create compelling brand storytelling video and brand storytelling youtube when you’re on a budget. (22:12)
Kellie puts her coaching hat and and shares how to best show up on video. (24:25)
Serving your customers and providing value, value, and more value on social media will generate more sales than asking for the sale. (31:21) 
Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.