The Mark Haney Podcast

With revenues decimated by this crisis, many small business owners are having to employ new strategies to survive. In this webinar, we cover financial and strategic steps you can take to improve your business balance sheet and cash flows in the short term, including a process to model multiple scenarios for revenue and expense performance.

Building a community is one thing, but how can you build a community that looks to you as a leader during times like this? Rob Williams, the host of RAD Radio, has built one of the most loyal communities in the Sacramento region. He has developed a connection with his audience that keeps them coming back day in and day out. They are now looking to him during this time of crisis for not only entertainment, but for support and information.  

I sat down with him, yes more than 6ft away, to find out how he built his audience during 9/11 by leaving his phone lines open so that people could call in and share, and how he is supporting today's audience in a similar way. We also talk about how he is leading his team through the uncertainty and what he thinks the future holds for programs like his.

Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

 What you will learn on this episode: 
1) The challenges small businesses are facing trying to secure the PPP and similar loans. 
2) Will the government put more money into relief loans and when. 
3) What will business look like as we come out of this 
4) How Sacramento can recover faster than other parts of our country 

We had Amanda Blackwood, the CEO & President of the Sac Metro Chamber, on our Daily Webinar Series 3 weeks ago when we were only a week into shelter in place. We are now a month into shelter in place and everything has changed more times than we can keep track. Good thing Amanda and her team have boots on the ground and are working diligently to get us the most up to date information, so we can make better decisions moving forward. 

 We have Mike Rizzo, the Chief Banking Officer for Five Star Bank, back with us to talk about the most recent updates to the payroll protection program. He shares his thoughts on when more money will be made available through the government, why banks have stopped accepting applications, and what everyone can do to be prepared for the next round of funding. 

As CEOs and leaders we always have to get communication right, but during a crisis it is absolutely crucial! Saying the wrong thing internally, or externally during a crisis could create a whole new set of issues we don't need. 

To help us navigate through this time of uncertainty we are talked with an expert in this area, the Founder of MarketSharePR, Krista Bernasconi. Krista and her team have helped countless companies navigate through crisis and come out on the other side stronger. So, learn how you should be communication internally and externally during this time of crisis. 

This isn't the first big crisis (or even pandemic) that Nora O'Brien and her team at Connect Consulting have helped to navigate companies through.  We are so lucky she joined up to share her knowledge and expertise with you.  Her message: This is a “marathon” not a sprint” and there's a lot to be done in order to not only protect our businesses but to take care of ourselves and our teams.

We talked about:
WHO Pandemic Phases and key action steps for your business, staff, and community for each pandemic phase
Business Continuity Tips on how to survive COVID-19 and thrive post pandemic 
How to develop an incident command system to guide your business’ COVID-19 Response and Recovery efforts

AND, she's made the generous offer to the Haney Biz community for their Pandemic Planning Guide and free 30 minute consultation.  So, join us on the webinar to get details!

Our friends and partners Legion AVS have felt the affects of the COVID crisis first hand. They are an event and live production company and they lost almost half a million dollars in future revenue in a matter of days. What did they do? They did what any good entrepreneur doess when their back is against the wall, they innovated. They've become experts in interactive, multimedia VIRTUAL events.  They can transition your in person events and program online (beyond just a zoom call) to create an entertaining and engaging experience for your communities during quarantine - and beyond

As business owners we need to put processes/systems into place so as we scale we don’t lose the quality of our product/service while rapidly ramping up the quantity. In order for us to make the best decisions quickly during this time of rapid growth our communication needs to be better than ever. The communication we have with our leadership team, with our employees, and with our customers/suppliers.

In this episode, I sit down with Charmaine Magale and Yvette Rincon, two of the four founders of one of my portfolio companies, Legado Whiskey. All four founders are either employed full time elsewhere, or are running another business(es). Most people struggle with starting and growing a business with 100% of their time and focus, so how have these four women been able to get this company off the ground only being part time?

Charmaine and Yvette share how they have accomplished this by creating communication systems and processes. These processes have allowed them to make their meetings more efficient, productive, and are laying a strong foundation for when they are ready to scale.

We also talk about the brand they are building, how they are building it, and why their brand is so much more than a bottle of whiskey. I put my investor hat on and you will get an inside look at what types of questions an investor would ask a company raising money.
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What you will learn in this episode:

Yvette and Charmaine share why they brought on two additional founders when starting Legado Whiskey.  (04:32)

Yvette and Charmaine talk about how they divide up the roles and responsibilities between the four founders. (06:32)

They share how they are able to manage their time between full time jobs, a family, all while growing their startup (09:51)

Charmaine talks about the communication rhythms and processes they’ve put in place that allows all 4 founders to make the decisions they need to make in order to grow the company. All while working full time or running other businesses.  (11:56)

Charmaine and Yvette share what Legado means, what the brand stands for, and how these are their differentiator in a saturated market. (20:03)

Mark puts his investor hat on and starts asking questions about the next round of fundraising they are about to start. (32:11)
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Please SHARE, REVIEW, COMMENT and REPOST to help more entrepreneurs overcome the obstacles in their way and unleash their full potential.

Barry Broome, President & CEO of the Greater Sacramento Economic Council, and Wayen Wiley, the City Planner for the City of Roseville, joined us to share more about resources available in the region to support small businesses through the crisis and get their perspective on how our overall regional economy is doing today and how it’s poised for recovery. 

Without question, small businesses have been gut punched by COVID-19.  Thankfully, the SBA, federal government and other resources have quickly mobilized to provide some meaningful financial support.  We are lucky to have with us Carrie Ellinwood from the SBAs Sacramento office and Mike Rizzo the Chief Banking Officer from Five Star Bank to provide us with the latest updates on resources available, where to find them, how to apply, etc...