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You know you’re in for a wild ride when Tyler brings back the Trey Lewellen—e-commerce madman, viral offer wizard, and occasional chaos wrangler. In this electric follow-up to his first appearance in 2019, Trey drops back into BizNinja Radio from literal paradise (yes, St. Thomas) to catch us up on scaling flashlights to $30M in 2.5 months, surviving lawsuits, and now running a lean empire off nothing more than a smartphone and a solid Telegram group.
Trey breaks down the “market-first” method that flipped his e-comm game upside down—building audiences before building products. Forget warehouses full of dead inventory. Trey’s strategy: ask what people want, sell it to them first, then fulfill. Oh, and he’s doing it all with zero employees, freelancers who outwork traditional hires in a quarter of the time, and affiliate partners who move mountains (and a whole lot of product). The guy’s basically playing 4D chess with a Shopify store.
And if you think that's wild, just wait—Trey's now tackling TikTok Shop, WhatsApp, and Discord as the new frontier for selling. He’s ditching email and SMS (too old, too risky) and betting on micro-influencers, direct-to-niche strategies, and building real communities. Oh, and spoiler alert: He’s launching a free challenge to help you build your own $28K/month recurring revenue machine. Buckle up. This one’s a masterclass in modern entrepreneurship.
Key Takeaways
Chapters
00:00 Welcome Back Trey Lewellen
01:00 From Loan Leads to E-Commerce Breakthrough
03:00 The $100K T-Shirt Hustle
04:00 Market-First Approach Explained
06:15 Scaling to $30M and the Chaos That Followed
10:00 Running a Business with No Employees
13:00 Affiliate Marketing Secrets (Uncle B & Beyond)
17:00 Finding Hidden Affiliate Powerhouses
22:00 The Rise of TikTok Shop, WhatsApp & Discord
26:30 Why Email & SMS Are Dying
28:30 Trey's Free Challenge to Build Recurring Revenue
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2121 ratings
You know you’re in for a wild ride when Tyler brings back the Trey Lewellen—e-commerce madman, viral offer wizard, and occasional chaos wrangler. In this electric follow-up to his first appearance in 2019, Trey drops back into BizNinja Radio from literal paradise (yes, St. Thomas) to catch us up on scaling flashlights to $30M in 2.5 months, surviving lawsuits, and now running a lean empire off nothing more than a smartphone and a solid Telegram group.
Trey breaks down the “market-first” method that flipped his e-comm game upside down—building audiences before building products. Forget warehouses full of dead inventory. Trey’s strategy: ask what people want, sell it to them first, then fulfill. Oh, and he’s doing it all with zero employees, freelancers who outwork traditional hires in a quarter of the time, and affiliate partners who move mountains (and a whole lot of product). The guy’s basically playing 4D chess with a Shopify store.
And if you think that's wild, just wait—Trey's now tackling TikTok Shop, WhatsApp, and Discord as the new frontier for selling. He’s ditching email and SMS (too old, too risky) and betting on micro-influencers, direct-to-niche strategies, and building real communities. Oh, and spoiler alert: He’s launching a free challenge to help you build your own $28K/month recurring revenue machine. Buckle up. This one’s a masterclass in modern entrepreneurship.
Key Takeaways
Chapters
00:00 Welcome Back Trey Lewellen
01:00 From Loan Leads to E-Commerce Breakthrough
03:00 The $100K T-Shirt Hustle
04:00 Market-First Approach Explained
06:15 Scaling to $30M and the Chaos That Followed
10:00 Running a Business with No Employees
13:00 Affiliate Marketing Secrets (Uncle B & Beyond)
17:00 Finding Hidden Affiliate Powerhouses
22:00 The Rise of TikTok Shop, WhatsApp & Discord
26:30 Why Email & SMS Are Dying
28:30 Trey's Free Challenge to Build Recurring Revenue